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Effective Ways to Monetize WordPress to Build a Profitable Website - PDF

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Added on  2021-06-16

Effective Ways to Monetize WordPress to Build a Profitable Website - PDF

   Added on 2021-06-16

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Effective Ways to Monetize WordPress to Build a Profitable Website - PDF_1
IntroductionThe production phase involves hosting the website on the specified platform and identifying through which the website can get traffic. Traffic to a website is considered to as visits to the website and helps the website designer to get an approximate of how many people re visiting the website. This will requiresetting up an analytics functionality which will monitor the number of people accessing the website.After getting the traffic it’s important to think of how the website can make money. This report discussesvarious steps that will be added to monetize the website.To achieve traffic, the production phase must involve search engine optimization. Search Engine Optimization involves making it easy for search engines to index the website such that when a prospect visitor searches the website on a search Engine like Google or Bing, the search engine is able to index the website and return results based on the search phrase of the visitor. A website that can be searched in a search engine easily is referred to as search engine friendly.By default, websites designed and deployed using Wordpress are search engine friendly because Wordpress structures the code in a form that is easy to index by search engines. This reduced the amount of time that would have been spent designing all the webpages in a way that is search engine friendly. After deploying the website using Wordpress, the only step that is required is to make the website public and to check the allow pages to be indexed by search engines option. After making the website and checking that option, the website search engine friendly. There are other measures that canbe done to make the website more search Engine friendly. For example while using Google, the sitemap of the website can be uploaded in Google to facilitate easier indexing of the website.When the website is searched on a search engine for example Google, the website appears in search results. However, the website is not very highly ranked. This can be improved using social media where by pages related to the website can be created. Another option is using premium SEO services by purchasing SEO packages that help the website to get a better rank when it is searched on a search engine. SEO considerations affected my design decisions because I had to make sure that every page was search engine friendly by use of tags like headings.MonetizationThere are two common owners of websites; owners who just want to share the ideas and views without expecting any money and owners who want to earn money from the website. The proposed website a good potential of making money through various monetization methods but it’s important to discuss various ways of monetization that are available for its chosen platform which is Wordpress. The various ways in which the website can make money are;Google AdSense- this method of monetization is also called PPC (Pay per Click) advertisements. This is the easiest method of making money for the website since it does not require a lot of work to set up and kick start to earning (Orr, 2018). Pay per Click companies run adds on different platforms. Advertisers who post ads are only charged when the ad is clicked. Although there are many PPC companies, for the EvoClub website, the preferred company is Google AdSense. To use Google AdSense I will have to make an application which will be reviewed and ifthe review is approved then the next step is to place the AdSense Code in my website. To help
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