Business Communication in Hotel industry

Added on - 21 Apr 2020

  • 11

    pages

  • 1907

    words

  • 6

    views

  • 0

    downloads

Showing pages 1 to 4 of 11 pages
Running head: BUSINESS COMMUNICATIONBusiness communicationName of the StudentName of the UniversityAuthor note
1BUSINESS COMMUNICATIONExecutive summaryThe purpose of this proposal is to highlight the fact that for the 5 star hotel Four Seasons,business communication can potentially be the most important tool to enhance their productivityand profitability as a whole. It can also be seen in the proposal that in today’s market, businesscommunication has become an integral part of any type of business organization to grow and getsuccessful.
2BUSINESS COMMUNICATIONTable of ContentsIntroduction......................................................................................................................................3Background......................................................................................................................................3Context.............................................................................................................................................3Proposal outline...............................................................................................................................4Research questions.......................................................................................................................4Literature review..........................................................................................................................4Research Methodology................................................................................................................5Sampling......................................................................................................................................5Sample size..................................................................................................................................5Questionnaire...............................................................................................................................5Collection of information............................................................................................................6Primary information.....................................................................................................................6Secondary information.................................................................................................................6Ethical Considerations.................................................................................................................6Gantt chart.......................................................................................................................................7Conclusion.......................................................................................................................................7References and bibliography...........................................................................................................8Appendices....................................................................................................................................10
3BUSINESS COMMUNICATIONIntroductionThis particular research proposal is majorly based on the effectiveness of Businesscommunication in the Hotel industry in the land of Australia. It is seen that nowadays hotelindustry is one of the most challenging business sectors in Australia and a renowned hotel ofAustralia Four Season has set an example by climbing up the ladder of success using properbusiness communication in the operations of the hotel (Torres, Singh & Robertson-Ring, 2015).BackgroundNowadays the market has become ever-changing and the demands of the market ischanging so rapidly that it is becoming tough for the management of the hotel to cope up withthe changing needs of the market where they operate their business. The major issues that thishotel is dealing with are competitiveness and financial instability along with a bit of issuesregarding customer service of the hotel ("5-Star Hotels Sydney CBD | Four Seasons HotelSydney, Australia", 2017). For these reasons recently the organization has lost the reputation itacquired a decade back. Thus the main motto of the management of Four Seasons is to regain itspast glory and once again bounce back with the title of the best hotel in that region of Australia.ContextCommunicating is a skill that the people who are engaged in the hospitality industry mustpossess. In recent times the demands of the market is changing rapidly and the staffs and themanagement of these organizations under the hotel industry must adapt with this changingscenario (Buhalis & Mamalakis, 2015). Thus the chief focus of this study is to highlight the fact
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document