Inked Tissu Business Effectiveness and Ethics

This assignment provides an in-depth analysis of the business effectiveness and ethics of Inked Tissu, a new t-shirt startup. It discusses the pros and cons associated with the business, its competitiveness strategies to attract potential customers, and the importance of ethical codes of conduct and employee support policies in maintaining a successful business.

Effectiveness in the
Business World

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A. Briefly describe the nature of business you have or might like to have in the future. ..........2
B. What are the advantages and disadvantages of owning your own business?.........................2
C. In what ways could PESTEL be useful in planning your start-up business?.........................3
TASK 2............................................................................................................................................4
A. Impact of ‘Globalisation’ on T-Shirt Industry.......................................................................5
B What suitable technology would your business use and how would it improve the
operations of the business? .........................................................................................................5
Task 3...............................................................................................................................................7
A. Briefly identify who your ‘customer’ is likely to be. Why is it important for a business to
understand its customers?...........................................................................................................8
B Describe TWO ways in which you might attract more customers to your business. .............8
TASK 4............................................................................................................................................9
A. What is the role of ethics in business? ................................................................................10
B With examples from other businesses, describe how your business can treat its staff
ethically. ...................................................................................................................................10
REFRENCES ................................................................................................................................11
Books and Journals ..................................................................................................................11

INTRODUCTION
Business effectiveness could be described as level of quality that is maintained by a firm
in each of its operations, process or tasks that ultimately results in high business performance.
The project is about Inked Tissu which is a new t-shirt venture operating in UK, London. The
assignment will discuss about nature of business and its advantages and disadvantages of starting
this business (Bosma, 2013). Further it will evaluate competency of planning out this businesses
through PESTLE Analysis along with describing suitable technology, target audience and USP
to attract customers. Moreover a synopsis about role of ethics in business and ethical behaviour
with staff will be explain.
TASK 1
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A. Briefly describe the nature of business you have or might like to have in the future.
With customers becoming more experimental to wear something unique from others and
with latest technology that are been introduced T-shirt printing industry have become of the
most profitable venture to establish as a brand if one is having creativity, new and innovative
ideas and is well equipped with efficient marketing strategies to promote them.
Inked Tissu is a self owned and self managed t-shirt start up that deals in T-shirt
printing and retailing the products to its end customers. It deals in providing wide range of men
and women t-shirt including Polo, V-neck, graphics, hooded, crew neck , scoop neck and many
more. Also, company is indulge in taking online orders through its website for customizing and
printing t-shirts of customers chosen designs and fabric.
B. What are the advantages and disadvantages of owning your own business?
In today's modern time T-shirts are an everyday utility for both men and women. This
business is immensely growing and becoming popular making t-shirt printing a million dollar
business industry (Chhokar, Brodbeck and House, 2013). The main reason behind this boom is
the latest technology and various methods that have been developed and also due the fact that
this start up requires considerable less investment in comparison to others. Mentioned below are
certain advantages and disadvantages of this business:
Advantages: Affordable prices and cheap with bulk orders: With emergence of improved
technology like DTG, laser printing it has become to easy and cost effective to custom t-
shirt printing. Also when manufactured in bulk it further reduces production costs. This
helps in earning decent profits on brand apparel as its meets customers requirements
with attractive designs at affordable prices. Perfect for start-up: T-shirt printing requires less capital and limited resources to be
invested for commencing a business. Thus for a person who is having innovative and
unique ideas this forms the most suitable venture for self employment.
Disadvantages More equipments needed: Although initial investment in t-shirt printing is limited
however to be competitive business is required to use latest technologies like DTH,laser
printing etc. that is expensive. Also a lot of equipments are required for printing like
inks, screens , emulsion fluids and T-shirts at initial levels.
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 More expensive with small orders: It becomes expensive to print only a dozen or few
T-shirts as it involves additional costs for preparing ink in case of screen printing as
well for digital printing.
C. In what ways could PESTEL be useful in planning your start-up business?
Due to emergence of latest technology and enhancement in customer's fashion sense
there has been immense competition in T-shirt printing business. Every firm is doing their best
to provide latest , attractive and unconventional designs in t-shirts combining with attractive
sales promotion techniques to capture attention of its target audience. Thus, before starting its
operations it is beneficial for Inked Tissu to conduct a PESTEL Analysis for its industry. It is
beneficial as it will enhance owner's knowledge about the political, economic, social,
technological, environmental and legal factors that are most likely to have huge impact on its
sustainability and performance. Further evaluation and in depth analysis of these factors will
also assist Inked Tissu to take futuristic approach and will enable it to overcome probable
obstacles and to get an edge over its rivals (Crane and Matten, 2016)
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TASK 2
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A. Impact of ‘Globalisation’ on T-Shirt Industry
Due to globalisation the geographical distribution of production in clothing industry has
changed drastically from last 25 years. Globalization has lead to enhancement in worldwide
level of employment especially in clothing sector. Globalization has both positively and
negatively impacted this industry which is been discussed below:
Positive Impact:
 One one hand globalization on customers point of view has make it easy and convenient
for them to choose their type ,design etc. from among plethora of fashionable choices
all around the world through online.
 From business point of view globalization has open doors of new opportunities for T-
shirt businesses as through high tech global bazaars and large shopping malls UK firms
can now cater needs and aspirations of its potential consumers of every age, gender,
profession, subculture across the globe. For example, Nike, Mark & Spencer , Adidas
are certain UK brand names that are successful in capturing large market share in
developing economies like India, Africa etc. Also, with globalization it has become easy to get accessibility of cheap labour from
underdeveloped and developing countries that helps firms to reduced down its labour
costs, manufacturing costs and thereby to produce quality goods at affordable prices.
Negative Impact
 The major drawback of Globalisation on Clothing industry and in this context on T-shirt
industry is that it has tremendously increased competition as where previously local
businesses were competing against one another now there are foreign designers and
producers that have joined this brutal race(Greenwood, 2016). The biggest example of
this impact can be evident from fact tat a garment factory in who owned its workers
$200,000 in paid-up wages due to the fact that in order to be competitive in meeting its
contract for T-shirts from the Disney Corporation , it had to reduce its profit margins
leading to its closure.
B What suitable technology would your business use and how would it improve the operations
of the business?
Inked Tissu for its T- Shirt printing make use of DTG garment printer that is modified
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that is latest techniques for printing.
Direct to Garment (DTG) Printing where in company make use of Epson F2100 printers that are
compact,requires less maintenance cost and is quiet operating machine with a polished, put
together profile that are best option for users that requires extra large imaging areas in T-shirt
printing. It gets edge over all other top five printing machines as its weekly solution cost is $3-
5 that is much lower than others machines. Also, it enhances quality of printing giving emphasis
on high de tailed , multi coloured designs which feature is missing in other printing machines
(Meyer, 2012).
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Task 3
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A. Briefly identify who your ‘customer’ is likely to be. Why is it important for a business to
understand its customers?
There have been tremendous increase in demand for personalized and promotional t-shirts
day by day in youngsters. Thus, youngsters and adults from the age group from 14 years to 25
years forms the potential target market for Inked Tissu. It is for the fact that this age group
comprises school and college going teens who are desperate to look good, are experimental and
requires something new and different to be talk of their group. Today statement T- Shirts are the
major trend that are being sold heftily (5 Marketing Strategies to Boost Your T-Shirt Business,
2016). It is of immense importance for Inked Tissu to be knowledgable about needs and
aspirations of its target audience so as to stand out amongst already existing brands. Also it
helps firm to retain its loyal customers and to attract new potential ones.
B Describe TWO ways in which you might attract more customers to your business.
Two ways that Inked Tissu will use to attract is customers are:
 By creating online presence through blogs, websites, search engine for online visitors.
Also it will make use of social media platform like Whatsapp, instagram that are popular
among youngsters for brand visibility, expansion of lots network, brand accessibility and
to capture large target audience in cost effective manner.
 Another way for enhancing its sales volumes by capturing attention of customers is by
providing attractive discounts offers. For instance giving discount on couple T-shirt
printing on special occasions like Valentine Day, Friendship day etc. Discount will
improve brand image of Inked Tissue as customers love discounts no matter how little it
is.
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TASK 4
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A. What is the role of ethics in business?
As business works in highly turbulent and complex environment not meeting up
responsibility towards customers can negatively affect reputation of an organisation. Thus, in
today's competitive environment of instantaneous reporting business ethics have become not
subject matter of conscience but also make or break element for public image of a firm. It is
significant for Inked Tissu to be ethical in its business conducts by providing quality products
with worth value for its charged price from customers. It will be significant as:
 It will help in building amicable relationship with its customers as with good product
and services they will develop trust and loyalty for the brand
 Being ethical in its conducts will also enhance company's brand image thereby attracting
more potential customers leading to higher sales.
B With examples from other businesses, describe how your business can treat its staff ethically.
Google is among the most ethical company when it comes to code of conduct. It is
evidence from the fact that for maintaining full transparency, a seat at table and to fulfil
commitment to clear and open processes Google follow Code Yellow a standardized way where
in an employee have the right to oversee the process of solving any concern and executives are
to provide clear list of aims for the process and frequent progress updates (What Makes a Great
Code of Conduct?, 2018). Another example is Coca Cola which by following ethical code of
conduct encourages its employees to report for any violence, bribery or other misconduct.
Starbucks too have introduced a unique decision making framework where in it assist its
employees in situations where they face ethical dilemmas at workplace. Thus, by learning from
the examples of such big successful ethical firms Inked Tissu is develop and implement a
policy that will be combine code of conducts with code of ethics. Under this policy company
will
 Be inclusive in supporting its employees from different backgrounds and identities.
Equal opportunities will be provided to proficient and potential employee irrespective of
their gender, nationality, race, age, physical ability etc.
 Be considerate about the actions and efforts that each employee puts for attaining firms
objectives. This will help in building their morale and enhancing their productivity an
work performance which ultimately lead to adding on to providing best services to
clients as per their requirements.
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 Be giving chance to put forward their issues and areas of concerns in front of Redressal
committee. This policy will provide chance to employee who is facing any issue to
openly compliant about any superiors or co workers.
CONCLUSION
The assignment undertaken concludes that business effectiveness is the ability of firm to
meet out its objectives within maximum productivity and minimum wastage. Further it explains
about a new t-shirt business start up Inked Tissu along with its nature of its business, various
pros and cons associated with it. Moreover It reveals the competitiveness and distinctive
strategies that firm is to adopt in order to attract its potential target market.
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REFRENCES
Books and Journals
Bosma, N., 2013. The Global Entrepreneurship Monitor (GEM) and its impact on
entrepreneurship research. Foundations and Trends® in Entrepreneurship. 9(2). pp.143-
248.
Chhokar, J.S., Brodbeck, F.C. and House, R.J. Eds., 2013. Culture and leadership across the
world: The GLOBE book of in-depth studies of 25 societies. Routledge.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Greenwood, J. ed., 2016. The effectiveness of EU business associations. Springer.
Meyer, J.P., 2012. Commitment in a changing world of work. In Commitment in organizations.
(pp. 60-91). Routledge.
Online
What Makes a Great Code of Conduct?. 2018. [Online]. Available through:
<https://i-sight.com/resources/18-of-the-best-code-of-conduct-examples/ >.
5 Marketing Strategies to Boost Your T-Shirt Business. 2016. [Online]. Available through:
<https://heatpressguide.com/marketing-strategies/ >
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