Effectiveness of Accounting in Building Customer Loyalty

Effectiveness of Accounting
in Building Customer
Loyalty Programs
Name of the Student:
Name of the University:

 Effectiveness of Accounting in
Building Customer Loyalty Programs
Research project title

Research problem
 To explore the effectiveness
of the accounting department
in designing an effective
loyalty programs for the
organization which not only
will benefit the loyal
customers financially but also
will benefit the organization
to retain its customers and
increase its customer base,
which will increase profit in
the long term.
Research objectives
 To explore the loyalty programs
of Coles and its popularity
among the customers
 To evaluate the cost
implications of the Coles loyalty
programs for the company
 To explore the strategies of the
accounting department of Coles
in designing an efficient loyalty
program that would benefit
both the customers and the
organization
 To recommend ways to Coles
improve the efficiency of the
loyalty programs through an
efficient accounting department
Research problem and
objectives