Effectiveness of Its Past Strategy : Presentation

STRENGTHS,
WEAKNESSES &
STRATEGY
1
 Using key strengths against key
weaknesses
 Effectiveness of its past strategy
BY RAY GOH AND JERRY TUN

2
EFFECTIVENESS
OF ITS PAST
STRATEGY:
1.) Rework
production capability
• In 1982, the first year after the “MAN”
system was introduced, Harley saved over
US$20 million (Field, 2001).
• Company set up three manufacturing
factors situated in York, Mulwaukee and
Kansas City (Grant, 2015).
• Adopted Collaborative quality management
process (Grant, 2015).

3
EFFECTIVENESS
OF ITS PAST
STRATEGY:
2.) Expand Market
share
3.) EXPAND NON-
MOTORCYCLE
OFFERINGS
• 2.) Brand strategy linked with creation of dealers
and stores.
• DEALERSHIP:1.498 across world, 698 in United
States , Europe with more than 5000 and then at last
Asia with 276 stores (Grant, 2015).
3.) Total revenue generated from non-motor cycle was 28% of
Harley’s total revenue in 2014
• focused on introducing “non-traditional” dealerships retail
outlets (Grant, 2015).