Effectiveness of Marketing Strategy of Zara

Effectiveness of
Marketing Strategy of
Zara

Introduction
 Zara is a Spanish fashion brand based in Arteixo in Galicia and it was founded in 1975
(ZARA 2019).
 On the Other hand the H&M is a Sweden based multinational company that deals with
fashion and clothing. The company was founded in 1947 by Erling Persson (H & M
2019).
 In this presentation the marketing strategy of both H&M and Zara will be analyzed to
examine the effectiveness of the Zara’s marketing strategy.
 In the later part of the presentation, the chosen study method for the research,
population and sample, data collection method, time for the research and the interview
method are briefly described.

Method of the Study
 Use of Mixed method
 At first perform primary data collection method
 Use of the questionnaire method as it is cost effective and it can provide the result in a
very time period.
 This method allow the researcher to gather information from a large number of population
( Brace 2018).
 Use of secondary data collection technique will validate the quality of the study and also
authenticity of the data will be maintained (Burns, Bush and Sinha 2014).

Population and Sample
 The main target population of this study is the customer who are looking for the latest
fashion at an affordable price as the Zara’s pricing strategy is based on those customer.
 There are mainly two type of sampling technique. The first one is non-random sampling
and another one random sampling.
 Use of random sampling technique.