The Impact of Online Advertising on Consumer Awareness

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Added on 2019/12/03

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Literature Review

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Based on the provided content, it can be concluded that understanding research methodology is crucial for deriving reliable results and outcomes. The assignment highlights various journals, books, and online references related to advertising and marketing. It emphasizes the importance of considering factors such as personal, professional, and project-specific requirements when conducting research. Moreover, it underscores the need to consider the researcher's role in mixed-methods research. This information can be used to inform future research endeavors and improve the quality of data collection and analysis.

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The Impact of Online Advertising on Consumer Awareness

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