Effectiveness of Social Media as a Promotional Tool: A Case Study of Sony PlayStation

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Added on 2022/11/18

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This research paper analyzes the effectiveness of social media as a promotional tool, using Sony PlayStation's FIFA 2019 game as a case study. It examines the impact of social media on sales promotion and the largest impacts of Sony PlayStation's FIFA 2019 games promotion on children aged 13 to 19 years.

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Effectiveness of Social Media as a Promotional Tool: A Case Study of Sony PlayStation

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