Effects of Globalisation on Businesses
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Added on 2021-01-02
Effects of Globalisation on Businesses
Added on 2021-01-02
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Table of ContentsACTIVITY 1....................................................................................................................................4Research title ..............................................................................................................................4CHAPTER 1: INTRODUCTION ...................................................................................................4Research aim and objectives ......................................................................................................4Reason for choosing this research project ..................................................................................5List of key literature sources ......................................................................................................5Activities and timescales ............................................................................................................7Research approach and methodologies ......................................................................................8ACTIVITY 2....................................................................................................................................9ACTIVITY 3..................................................................................................................................13ACTIVITY 4..................................................................................................................................14REFERENCES..............................................................................................................................16
ACTIVITY 1Research title “To identify the impact of globalisation on business activity. A Case study on Waitrose”. CHAPTER 1: INTRODUCTION Globalisation is an effective process of integration and interaction between governments,companies and people worldwide. It has grown due to advances in communication andtransportation technology. Globalisation is more essential and important for the organisation indifferent ways such as greater awareness, economics of scale, location flexibility, increasedcompetition, maximised joint venture and mergers (Cramer, 2017). For this research chosenorganisation is Waitrose which is a British super market chain in Bracknell, Berkshire, UnitedKingdom. It was founded in 1904 by Wallace Waite, Arthur Rose, David Taylor. Companymainly specialise in dealing with food and providing supermarket online shopping to customers.Company decide to expand their business operations and activities in international level. It isessential for the enterprise to expand their business activity such as marketing globally. Impactof globalisation on marketing could be it opens the door for new market for customer base forthe company. Research aim and objectives Research aim: Main aim of this research is “To analyze the influence of globalisation onmarketing for achieving business growth and development. A Case study on Waitrose”. Research objectives: To identify the concept of globalisation. To analysis impact of globalisation on marketing. To evaluate the importance of globalisation for achieving business growth anddevelopment of Waitrose. To examine the relationship between globalisation and its importance on growth ofmarketing department. Research Questions: What is the concept of globalisation? How globalisation impact on marketing? 3
What is the importance of globalisation for achieving business growth and developmentof WaitroseWhat is the relationship between globalisation and its importance on growth of marketingdepartment? Reason for choosing this research project Main reason behind choosing this research project is to analysing the impact ofglobalisation on marketing for accomplishing business growth and development withinpredetermined time period (Greenwood, 2016). Globalisation is more essential and significantpart for any type of company to expand their business operations and achieve better results. Itmaximised competition which is caused by different number of foreign investment applying tonations. Along with this, increased joint venture and merger-allowing access to larger marketsand associated cost benefits. List of key literature sources Literature review is a type of scholarly paper and review articles that cover realknowledge including substantive findings as well as methodological and theoretical contributionsto a specific topic. Beside this, different number of scholars and authors are provide their viewpoint about the research topic (Homann, 2016). In this all objectives of research are addressed inaccurate and proper manner. Concept of globalisation.According to the Marry, (2018) Globalisation is an effective process in which goods,ideas, people spread throughout the globe. Globalisation refers to an effective process of theintensification of political, economic, cultural and social relations across global boundaries. It ismainly purposed at the transcendental homogenization of social economy and political theoryacross the international. It is not easy to tract the changes or variation in the income distributionwithin nations directly to internationalisation. In addition, globalisation is the integration ofsocieties and economics via cross nation flows of ideas, information, technologies, capital,services, goods, people and fiancée. This concept is follow by the Waitrose in order to expandtheir business operations and activities at international level in an effective and systematicmanner. Impact of globalisation on marketing4
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