Effects of Globalisation on Hospitality Industry Assignment

Research Proposal Form
Student Name .
Student number: Centre Name
Date: 23/02/2019
Unit Research Project
Proposed Title: The positive economic, cultural and ethical impact of globalisation on operations in Four
Seasons Hotels.
Section One: Title, aim, objectives, questions
Research Aim:
“To investigate the positive economic, cultural and ethical impact of globalisation on operations in
ORACLE hospitality.
Research Objectives:
 To ascertain the effects of globalisation on hospitality industry.
 To examine the use of ORACLE hospitality software in the hotel industry.
 To evaluate the concept of economic, cultural and ethical impact of globalisation on operations in
Four Seasons Hotel.
 To collect and analyse secondary and primary data relating to the use of ORACLE hospitality
software in the hotel industry.
Research Questions:
 How to ascertain the effects of globalisation on hospital industry?
 What is the concept of economic, cultural and ethical impact of globalisation on operations in Oracle Hospitality?
 How to identify the issues concerning with globalisation in Oracle Hospitality?
Section Two: Reasons for choosing this research project
Globalisation is taken as the most important concept in today's business organisations. It gives opportunities to
companies to move their businesses in international marketplace. Therefore, the main reason behind choosing this
topic i.e. globalisation for conducting the research is to evaluate its role in business. For this purpose, Oracle is
chosen that recently launches an app as Oracle hospitality to accelerate other companies towards fast-changing
customer expectations. This product acts a channel for those enterprises who seek to expand their business in
global market and penetrates into new emerging area. In this regard, Oracle hospitality helps in building a wide
range of pool of domestic and international customers. Through this investigation, researchers also gain
opportunity to analyse how respective company proves beneficial for other companies in increasing their rapid
expansion of global business and run operations more effectively. In order to understand this concept as well as
account for volumes of success and growth which Oracle is looking to earn competitive advantages, under this
project some strategical methods are also highlighted. Since the respective company deals in technological sector
and majorly aims to help other hospitality companies to accelerate their move to digital economy. Therefore, for
this purpose present project mainly describes positive impact of globalisation on its operational activities. It also
highlights challenges faced by Oracle during implementation the concept of globalisation for satisfying its
customers.
Thus, working on this project, make research team able to enhance their research skills and abilities. This would
aid team-members to take more challenging project in future and complete in highly efficient manner.
Section Three: Literature sources searched
List of key literature sources to support your research aim, objectives and questions:

The main aim of present research is to analyse positive economic, cultural and ethical impact of globalisation on
operation in ORACLE Hospitality. Therefore, to analyse this concept some articles have been reviewed by research
team. It includes point of view of Hasan Ali Al-Zu'bi who is professor in Applied Science Private University. As per this
article, it has evaluated that the term globalisation is considered as trend towards an integrated economic system. It
compromises with economical, legal, political, technological and cultural spheres that impact on organisations, in both
positive and negative manner. In addition to this, some books and journals have also extracted from different websites
to analyse the view point of various writers who have already conducted their research on same topic. This would help
in addressing the main objectives of present research that are- effects of globalisation on hospitality industry; concept
of economic, cultural and ethical impact of globalisation; challenges faced by Oracle in conducting its operations and
offer new services in international market due to globalisation. Therefore, through literature review, it has analysed
that globalisation includes factors which covers sourcing, scanning and learning, economics of scale, technological
advancement and more, can be used as an operational strategy for Oracle. In this regard, among these factors,
economics of scale increase overall productivity of company, when it business is globalised. But if, Oracle over expand
business then level of management will also increase that leads to make communication more complicated.
Therefore, it will negatively impact on operations and productivity of respective company
References:
Chon, K.S. and Yu, L., 2012. The international hospitality business: Management and operations.
Routledge.
Bharwani, S. and Butt, N., 2012. Challenges for the global hospitality industry: an HR
perspective. Worldwide Hospitality and Tourism Themes. 4(2). pp.150-162.
Legrand, W., Chen, J.S. and Sloan, P., 2013. Sustainability in the Hospitality Industry 2nd Ed: Principles
of Sustainable Operations. Routledge.
Harvey, B. and Bice, S., 2014. Social impact assessment, social development programmes and social
licence to operate: tensions and contradictions in intent and practice in the extractive
sector. Impact Assessment and Project Appraisal. 32(4). pp.327-335.
Pizam, A., 2012. International Encyclopedia of Hospitality Management 2nd edition. Routledge.
Section Four: Activities and timescales
In order to conduct the present project which is based on the concept of
globalisation, researchers are required to describe each and every activity in
specified manner. Further, these activities should be time-framed so that project
will complete under specified period. Here, such activities includes problem
identification, formulation of appropriate aims and objectives, literature review,
methodologies to conduct research, collection of suitable data, etc. For framing all
such in a proper time-frame, researchers can use the concept of Gantt Chart. This
technique is developed in 1917 by Henry L. Gantt, which helps in framing each
mentioned activities in a fix duration for managing project in appropriate manner.
It generally shows main activities of project in graphical way which enables project-
makers easy to plan, monitor and track the progress of research outcomes. Under
this framework, each task or activity is shown against starting and ending time
duration, as shown below:-
How long this will take:
Problem identity- 1 day
Selection of suitable topic- 6 days
Development of aims and
objectives- 7days
Literature review- 7 days
Research methodologies- 21 days
Collection of suitable data- 14 days
Conclusion and recommendation- 6
days
Submission of final report- 1 day

Appendix
Research Proposal Form (contd.)
Milestone one: ......................................LO2...................................................
Target date (set by tutor): .........31 st March 2019................................................................................
Milestone two: .........................................LO3................................................
Target date (set by tutor): .........15 th April 2019................................................................................
Section Five: Research approach and methodologies
Introduction
In order to conduct the present research which is based on globalisation and
its positive impact on operations of Oracle Hospitality, researchers have used
various techniques of research methodologies.
Research Approach
It includes deductive approach which states that if premises are true, conclusion
should also be true.
Sampling
Furthermore, for choosing a sample from total population, simple random
sampling has been used where each respondent gains equal opportunity to being
selected in sample on random basis.
Data collection
Along with this, for interpreting their feedback and opinion, questionnaire method
has been taken to collect primary data.
While some articles and books have been extracted under literature section to
gather secondary data.
All these methods help research team to evaluate the positive impact of
globalisation for chosen company.
See me to discuss this section

Comments and agreement from tutor
Comments (optional): Ok – some fundamental things of concern here – see me for guidance.
I confirm that the project is not work which has been or will be submitted for another qualification
and is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................