Effects of Leadership Style on Employee Motivation

This report examines the effects of leadership style on employee motivation and its impact on business performance. It includes a literature review, justification and contextualization, methodology, data analysis, and findings. The research is based on the business activities of Aaron Enterprise in New Delhi, India.

BUSINESS DISSERTATION:
EFFECTS OF LEADERSHIP STYLE ON EMPLOYEE
MOTIVATION

Table of Contents
1. Introduction..................................................................................................................................1
2. Theoretical background and research focus.................................................................................2
Review of key publication and themes.......................................................................................2
Research hypothesis- ..................................................................................................................8
3. Justification and contextualisation...............................................................................................8
a. Why this research is important?.............................................................................................8
b. Why it is important to find what we are trying to find out?...................................................9
c. How it will build on existing body of evidence?...................................................................10
d. Is it timely? Does it respond to an existing need? What makes it so?..................................11
4. Methodology..............................................................................................................................11
4.0. Research Methods:.............................................................................................................11
4.1. Research Philosophy:.........................................................................................................12
4.2. Research approach:............................................................................................................12
4.3. Research Design: ...............................................................................................................12
4.4. Data collection and analysis methods: ..............................................................................13
4.5 Sample Size: .......................................................................................................................14
4.6. Ethical Consideration: .......................................................................................................14
4.7. Research limitation:...........................................................................................................15
4.8. Research time frame:..........................................................................................................15
5. Research Questionnaire.............................................................................................................17
6. Results and Findings..................................................................................................................18
7. Data Analysis.............................................................................................................................26
7.1. Analysis of the above data collected (Univariate analysis)...............................................26
7.2. Hypothesis test ..................................................................................................................28
8. CONCLUSION..........................................................................................................................29
REFERENCES..............................................................................................................................30

1. Introduction
This report is based on the Effects of Leadership Style on Employee Motivation.
Leadership style is defined as an approach that aids to provide direction, implementing plans and
motivates employees in order to get the results effectively and efficiently (McColl-Kennedy and
Anderson, 2002). For any organization leaders play a crucial role as they create the vision of
success. Hence, there are number of requirements for an enterprise like initiatives, flexibility and
creative problem solving. Therefore, leader can be termed out as person who influences his
subordinates towards achievement of organizational goal. Thus, leadership styles generally work
as to bring improved and effective leadership style. This is the process that effective leader sets a
clear direction, communicating the goals and ensures the all subordinates that has own objectives
to have clear strategic plan.
The purpose of the study is to access the effects of leadership style on employee
motivation and to determine the concept about leadership style on business performance. For this
research, to make the basis of the structure I’ve used deductive research approach. Firstly, In this
research there is Literature review which explains the existing literature written by authors on the
same topic which helps us find the aim, objectives and hypothesis of the research, then there is
justification and contextualization which explains why this research is important, why is it
important to find what we are trying to find, How will it build on the existing body of evidence
and if it is timely. Then there is methodology which gives the brief information about the
methods, philosophies, approaches, instruments and design used in this research, then
methodology continues with the sample size, ethical consideration and limitation. Then the
research contains Data analysis which exists of univariate analysis and after that findings are
discussed and lined to draw conclusion. In the end, there is bibliography. This research will help
us to explore the effects of leadership style on employee motivation in order to achieve the
organizational goal and to investigate the relationship between the leaders and employees and
their commitment to bring long term productivity.
My research is based on the business activities of Aaron Enterprise, New Delhi, India. It
is an entity that manufactures all kinds of kitchen products. This is a company that deals in
following sectors as Cookware, Enamelware, Thermoware, Melamine. The company has a
multinational workforce of skilled technician, workers and uses some of the most advanced
manufacturing equipment and tools in the region to offer a comprehensive service. For the
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present research I am conducting a survey which consists of a questionnaire for the employees
working in Aaron Enterprise in order to find out the leadership style used in the enterprise and if
the leadership style motivates the employee in order to get the results effectively and efficiently.
2. Theoretical background and research focus
Review of key publication and themes
Literature review:
It is the chapter that reviews the relevant literature written by authors over leadership
style within enterprise. This is a method that aids to gather in-depth information about the impact
of leadership style on employee motivation. Thus, leadership style aids to influence the
productivity as it highly impacts the morale of employees.
Theme 1: Determination of leadership style.
Leadership is defined as a process that works towards organisational goal with
confidence. It is an art of influencing people so that enterprise can perform its activities in order
to have enhancement in profitability and productivity. According to the view of Philip Sadler,
(2003) leadership is a powerful concept capable of motivating people towards the same
organizational goal in order to bring effectiveness in the organization. Bhatti, et.al., (2012) stated
that leadership is process that is derived as team of roles and responsibilities that aids to
organisation and people working in it by serving the enterprise to grow business activities
effectively and efficiently. Effective leadership is the term that has ability to create and
sustaining organisation and its employees in order to promote better working environment. As
per the view of Para-González and et.al., (2018) stated that great leaders are able to perform their
work with practical application of skills and to develop better networking in terms to both
internally and externally. Leaders must have proper skills as knowledge, ability, willingness and
commitment towards the organisation. Therefore, encourage and motivation are both crucial
factors that leads to conduct each work in better and effective manner.
McColl-Kennedy and Anderson, (2002) stated leadership is the process that is inclusive
of things as encouraging innovation, team work, creativity and this all leads to increased
performance of employees. Hence, leadership is the one of the crucial areas of management that
support to perform each activity in cordial and efficient mode. According to the view of Sethibe,
(2018) stated that leadership is the ability of firm management that set and achieve challenging
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goals and inspire other to take better and effective decision. Bhatti, et.al., (2012) stated that
leadership strategy defined as map that align investment in process of leadership development
with the help of strategy, goals and aspiration of the business. Hence, it can be stated that
leadership is the process that aids to attract the individual outside the enterprise so that all things
can be done effectively and efficiently towards the same organizational goal. However, Bhatti,
et.al., (2012) stated that greater leader must have the responsibility to maintain a balance
between short term performance and it works as to build better future. It is very effective term
that aids to develop the integrity among the organisation and it is effective term that aids to
enhance competition of organisation. Thus, strategic investments and long-term challenges
ensures success so that better leader can conduct the working enterprise effectively and
efficiently. According to the view of Bhatti, et.al., (2012) it can be said that effective leaders can
also be seen as valuable assets to the enterprise. They perform their works as to serve as a role
model and it also aids to inspire subordinates and also challenge them to take greater ownership
of work. It is one of the leadership approaches that aids to achieve greater employee engagement
in the workplace. Hence, Sethibe, (2018) stated that role model is also key motivator that
influences people in order to reach their goals. Therefore, leader to the enterprise must perform
their role as to specific, measurable attainable, realistic and time constrained. Therefore, leaders
must work as to encourage team work and by undertaking win relationship can be built. Hence,
leadership is the process in which ideas can be shared among the individual in freely and open
manner. Therefore, better leadership is one of an effective term as it helps to have improvement
in morale and make workers more committed towards the enterprise and aids to have
enhancement in the productivity of the enterprise.
As per the view of Philip Sadler, (2003) stated that leadership is one of the crucial
components that aids to maximise the efficiency and also supports to achieve long term
organizational goals. With help of having core skills of leaders they can able to play their role in
the significant and effective mode. Hence, it can be stated leadership is term that is expected to
perform creative functional role to enhance the profitability of the enterprise. As per the view of
Byun and et.al., (2018) it can be said that leaders aimed at improving their responsibilities in
managing subordinates, job and leadership development capabilities as per the needs and
development capabilities in accordance to the goal of the enterprise. McColl-Kennedy and
Anderson, (2002) stated that effective leadership defined as process that works as to generates
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enhanced motivation efforts, greater motivation and this kind of factor lead to have effective
organisational performance. Sethibe, (2018) stated that effective leader affects employee job
satisfaction, productivity and commitment. Therefore, Byun and et.al., (2018) stated that the
degree of effectiveness among the leaders must be measured by the effect of leaders on the
behaviour of employees. Buil, Martínez and Matute, (2019) stated that effective leader is the one
who has the skills and ability to influence working of individuals and it can be possible to main
employee trust, retention and productivity. In order to be effective, it is critical for managers to
influence their subordinates, peers in manner to assist and support plans to carry out the decision
effectively. Therefore, Xie and et.al., (2018) stated that leadership style is term that aids to
encourage employee commitment towards the success of enterprise and that can also work as to
satisfy employee desires for empowerment and demand for commitment to organisational goals.
Hence, it can be stated that team leaders play crucial role in order to execute the vision and to
keep team moral remains high so that whole enterprise can perform their business activities in
motivated manner.
Theme 2: Assessing the effects of leadership over companies' ability to retain employees,
enhancement in morale and productivity.
According to the view of McColl-Kennedy and Anderson, (2002) it can be stated that
effective leadership aids to influence the organisation values such as honesty, respect, ethics and
tolerance etc. In addition to it, Xie and et.al., (2018) stated that employee morale can adversely
affect to attract and retain the best employees and this term has detrimental effect on productivity
of the enterprise. According to the view of Griffith and et.al., (2018) stated that great leaders
have great intuition about people and this also aids in selecting power and responsibility within
the enterprise. As per the view of Buil, Martínez and Matute, (2019) it can be stated that focus
on supervision, organisation and group performance can lead the organization towards the
organizational goal. This is theory that often uses in business enterprise and it aids to
enhancement in morale and productivity. Hence, leadership is term that emphasize on telling and
controlling activities within the enterprise.
According to the view of Xie and et.al., (2018) stated that effective leaders keep the
employees motivated towards the same organizational in order to bring employee commitment
and to bring effective organizational performance. In contrary to Philip Sadler, (2003) stated that
effective leader of the enterprise drives their business activities towards bringing prosperity to
the enterprise. Therefore, entities must conduct the various leadership development programme
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and it supports to conduct the business activities in order to bring prosperity and derive optimal
productivity for the workplace. Hence it can be stated that continual improvement strategies are
very effective term that helps to enhance growth and prosperity within the working enterprise.
McColl-Kennedy and Anderson, (2002) stated that leadership is the pattern that is
associated with managerial behaviour and it’s also designed to integrated managerial behaviour
and also aids to achieve enterprise goals. In current scenario, organisation performance is kind of
complex and multidimensional phenomenon in terms to business. It is the term that works as to
encourages the employees to work towards the self-interest to increase their morale in order to
bring enhancement in their morale and productivity. According to the view of Griffith and et.al.,
(2018) it can be stated that team leaders can promote essential values that are crucial to the
success to the enterprise. Hence, it is stated that honesty and integrity among enterprise plays
crucial role to perform organisation activities effectively. Under the competitive business
environment and goal-oriented situation employee can put their major focus over to have
enhancement in efficiency and to perform each role in better mode. In contrary to Russell and
et.al., (2018) stated that low motivated employee can adversely affect the ability to attract and
retain the best employees and it has ultimate impact on productivity of the enterprise.
As per the view of Byun and et.al., (2018) it can be stated that team leader can works as
to fosters an atmosphere of creativity and it can lead to innovation. Hence, employee within the
enterprise develop an effective process and this term give sense of empowerment in terms to
make their own decision. According to the view Sethibe, (2018) stated that flexibility in the
workplace is very crucial as it aids to enhance morale and produces less absenteeism, higher
involvement and significant productivity. In contrary to Para-González and et.al., (2018) stated
that leader needs to perform their work as to inspire and empower team action and it is also
helpful process with regards to create loyalty and trust ad this leader to have positive corporate
culture. According to the view of McColl-Kennedy and Anderson, (2002) stated that leadership
cultivates the foundation of culture and that empowers employee in order to achieve firm
mission. By the use of self-awareness and training the performance of employees can be boosted
and this also has tangible effect on working of enterprise. As per the view of Xie and et.al.,
(2018) stated that leadership training ensures that workers within the enterprise are learning new
skills and ideas and that enables to bring more value to the work. Hence, leadership development
aids to gain better understanding of the capacity and to enhance knowledge and skills of workers.
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It is responsibility of leader to maintain the rate of employee retention and this also beneficial in
terms to improve employee job satisfaction and retain staff for longer period.
Theme 3: Evaluation on leadership style and practices effects workers performance.
Effective leaders to the enterprise must have better knowledge and it is crucial to
understand basics needs of employees, peers and his superiors. As per the view of Buil, Martínez
and Matute, (2019) stated without the motivated workforce the employees are not able to lead to
enhance productivity and allow enterprise to achieve higher levels of output. Byun and et.al.,
(2018), stated that managers that focus on effective leadership that particularity focus on develop
the overall system of employees, development of moralities, skills and motivational level. Thus,
leadership is a process that aids to build better and effective working force and it helps to
streamline the working of enterprise. Hence, performance is function of skills, abilities,
knowledge and motivation that directed towards the prescribes behaviour. By leading the
activities in one proper direct the all activities within the enterprise can be done in better and
attractive manner. Therefore, it can be stated that leadership style aids in creating an environment
which is optimal for performance that can articulate compelling vision and it also enhances the
whole performance within the enterprise. Leading the activities in proper direction aids to
conduct better working practices. According to the view of Xie and et.al., (2018) it can be stated
that the leadership style uses by the firm leads to influence the productivity and it can have
highly impact on employee morale. In contrary to Hussain, and et.al., (2018) stated that
leadership is one of the crucial process management that aids to maximise the efficiency and
leads to achieve organisational objectives. Therefore, it can be said that leadership is one of the
essential parts that plays crucial role in order to have better effective management. Hence, it is
defined as an action of leading people towards achieving the one common goals to the enterprise.
According to the view of McColl-Kennedy and Anderson, (2002) it can be stated that
leadership style is a leader method that aids to provide direction, execution of plans and to
motivates people to perform their business activities in effective and efficient manner. Hence, the
qualities of good leadership can be demonstrated with help of efficiency in supervising the
assignment and ability to conduct work with team to achieve more positive result. According to
the view of Hussain, and et.al., (2018) it can be stated that effective team leader ensures that
ream morale need to be remains high and workers must feel motivated to perform their best.
According to the view of Buil, Martínez and Matute, (2019) it can be stated that low morale can
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be destructive in setting of business and this can lead to have dissatisfaction and poor
productivity within enterprise. Generally, leaders put their focus over things as reward such as
overtime pay, profit sharing, recognition, sales commission and bonuses this leads to perform
enterprise activities in better and efficient manner.
According to the view of Xie and et.al., (2018) stated that leaders of the enterprise must
offers attractive health benefits package, and this leads to create better and effective working of
the enterprise. As per the view of Sethibe, (2018) it can be stated that leadership is the process
that work as to maximise the efforts of other and perform the working of enterprise towards the
achievement of organisation goals. Hence, it can be stated that organisation leadership is one of
the focused management approaches and this works as to perform working of enterprise
effectively. Therefore, honesty, integrity, delegation and empowerment lead to perform
enterprise activities effectively. Hussain, and et.al., (2018) stated that leadership is one of the
function that works as to set the direction or vision in terms to achieve the one particular goals
and objectives. Philip Sadler, (2003) stated that effective leaders help their subordinates to be
productive, innovative and creative and adaptable to the various environmental conditions within
the organization Hence, it can be stated that valuable leadership process is inclusive of skills as
to delegate, inspire and communicate effectively. It defines the strength and abilities that
demonstrate to oversee the processes, guide initiatives and steer their employees towards the
achievement of goals. By focussing over the strength and with help of satisfying the demanding
customers in marketplaces leads to conduct the organisation practices effectively.
Aim of the research:
The research aim is to find the “Effects of leadership style on employee motivation.”
With reference to case study of Aaron enterprise.
Objectives of the research:
To achieve the overall research aim, these subsidiary objectives are needed to be
addressed as-
 To determine the concept and impact of leadership style on business performance.
 To investigate the relationship between leadership style and employee motivation and its
commitment to bring long term productivity.
 To access the effects of leadership over companies' ability to retain employees,
enhancement in morale and productivity.
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 To evaluate that at which extent leadership style and practices affects workers
performance.
Research hypothesis-
With the aim to assess the effect of leadership styles on employee performance so that
better working environment can be framed out. H1- There is a significant relationship of leadership style and employee motivation to
bring effective organisational performance.
 H2- There is a significant relationship between leadership style and employee
commitment towards same organizational goal
3. Justification and contextualisation
a. Why this research is important?
By help of conducting literature the effects of leadership over the enterprise can be
widely known. Therefore, Leader and managers to enterprise are crucial authority in terms to
bring effective performance. Hence, depth research has to be undertaken by focussing over the
factors of leadership that aids to retain employees, to raise profitability and productivity.
Therefore, research will be undertaken on the extent of leadership style and this all positively
impacts the activities as reducing the turnover, improving morale’s and to empowering the
employees within the enterprise. In this research we make the significant contribution on the
depth of leadership concept that will be crucial in terms to undertake the research activities
effectively.
However, it can be stated that findings of the research are expected to be significant
because all the analysis will be conducted with the help of using techniques as quantitative
analysis and it is also beneficial to explore the factors of purchase and effective in order to
analyse them. To conduct the research on the specific topic is crucial as it plays crucial role in
terms to conduct the research studies effectively. With help of conducting research on the effect
of leadership can be also helpful for understanding the basic principles of leadership and can
helps to project managers in terms to improve the skills of leadership. Although, leadership is
one of the crucial components of effective management. Hence, research on the leadership will
be helpful to collect the reliable data on the impact of leadership and it also aids to determine the
impacts on motivation of employees. Hence, importance of research can be conducted in order to
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determine the strength and abilities of individuals to demonstrate oversee processes, guide
initiatives and also steer the employees towards the achievement of goals. It is very important to
look over the factor that determines the behaviour of the leaders over the working of the
enterprise. Hence, the findings of the research aids to add the better understanding of the overall
behaviour, perception and cognition and it also influences the working of the enterprise. Hence,
the growing importance of leadership process helps to bring systematic and stimulate working
enterprise. Therefore, it is crucial to collect the research activities in terms to deploy the better
marketing strategies for the growth and sustainability.
b. Why it is important to find what we are trying to find out?
The performance of organisation is overall dependent on the working of leaders and
managers. By conducting depth research about the impact of leadership it can be possible to
conduct the smooth functioning within the enterprise. With the help of identifying roles of
leaders the whole performance within entity can be conducted in better mode. However, leader is
the person who initiates to communicating the policies and plans to subordinate where the things
gets starts. However, the purpose of leadership is to guide the people in enterprise to work
towards the attainment of enterprise goals. It is essential to identify the impact of poor leadership
on the working of the enterprise in terms to identify the risk that are overlooked. By conducting
the research on the leadership process aids to have complete comprehensive assessment of the
enterprise and creates a common understanding of the current state of the business activities.
Therefore, efficient research over this topic can aids to understand the demands of current
business environment. This is effective term that aids to create long term focus over the business
and also aids to implement the strategies that supports to achieve long term objectives.
Therefore, researcher is putting the major focus over to monitor the employees in terms
to make sure about the efforts that is going into the one direction. Hence, it can be stated that
process of leadership aids to define the roles and to lead the business function without followers.
In addition to it, stated that effective leadership brings together diverse individuals and aids them
common object and also work towards the get common goals. With the help of it, researcher can
able to identify that how effective leadership inspires and empowers to their fullest potential and
harness that all supports to achieve common goals of enterprise. With the help of identifying the
importance of research, integrated development program and management training leaders create
high engagement workplace and it can enhance the enterprise competitive advantage. The, focus
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on leadership process must be optimized in terms to obtain the effective business benefits and
also aids to establish better and effective business relations. Henceforth, this research will shed
the light on the aspects of leadership and business activities.
c. How it will build on existing body of evidence?
From the above conducted literature review it has been concluded that leadership puts
major impact over working of enterprise by motivating employees. By the use of number of
sources, it has been identified that there are number of styles that used by leaders to conduct
effective working within the enterprise. Therefore, leadership styles aid to have improvement in
performance of workers. In addition to it, this can be stated that effective leadership inspires and
empowers individuals to realize the fullest potential and harness in terms to achieve the one
common goals. Hence, from the literature sources it has been identifies that the entities are
mainly using the range as autocratic and democratic. Although, it has been identified factors of
leadership style affect the organisational resources, employee roles, enterprise culture,
sociological factors, economic and political factors and technical advancement. From the
conducted literature sources, it has been identified that Autocratic leadership can also be defined
as the authoritarian leadership and the style is characterised by individual and also control over
the decision. It is one of the effective concepts that is based on ideas and judgements and this is
the term that rarely takes the advice from the followers. Thus, style of leadership aids to put the
major impact over the working of the enterprise as well the employees. By the use of it,
enterprise can able to conduct its business operations in the systematic manner.
Furthermore, democratic leadership process can also be defined as participative and share
leadership. It is defined as the style in which member of the employees takes the participation in
the role of decision-making process. Under this, leader perform their work as to keep the lines of
communication open. It is also stated that this style of leadership plays crucial role and its
impacts as to create employee job satisfaction and also encourage the process of innovation
within the enterprise. On the basis of leadership styles, it can be stated that this process can
influences the productivity and also have wide impact over morale of employees. Hence, there
are number of styles in leadership. Thus, each style helps to motivate the employees and also
conduct the work at the high level. Hence, managers incorporate the own personal style and also
administer the brand of leadership. With the help of using the effective leadership style, it can be
possible to motivate the employees to conduct their work practices in better and efficient
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manner. Therefore, leadership maximise efficiency of employees and it leads to achieve
enterprise goals.
d. Is it timely? Does it respond to an existing need? What makes it so?
Yes, it will be on timely. Leadership style put their major consideration over to enhance
motivation of employees for conducting better working practices. Employees to the enterprise
must provide training facilities so that they can improve their working capabilities. Henceforth,
training aids to streamline the operations of the entity. Thus, leader to entity must appoint
specialise authority that can direct training within the periodical manner. By use of leadership
practices the all functions can be conducted in effective and efficient mode. Thus, leader to entity
must identify employees who need training. Hence, the employees to the enterprise get feel
motivated with help of having enhancement in knowledge and skills. Leader is the person who
encourage employees and get the things done effectively.
4. Methodology
Figure 1: ‘Research Onion’ derived from O’Regan 2018.
4.0. Research Methods:
It is a technique for collecting data, it can involve specific research tool or a variety of techniques
(O’Regan, 2018). Research Onion Process has been used for the above research as it explains
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every part involved in the research process. Hence, there are different aspects of methodologies
such as research philosophy, research approach, research time frame and research strategy. This
section contains the detailed information about data collection process, data analysis, sampling
technique, ethical consideration:
4.1. Research Philosophy:
It means a belief with the help of which phenomenon should be considered and data can
be gathered and analysed. (O’Regan, 2018). To gain the knowledge of the data collected
depending on the sample size there are different approaches like positivism, interpretivism and
realism. Positivism philosophy is defined as a term which is based on experiments and statistic
and define the specific (Laudan, L., 1996). For my report, I have adopted positivism philosophy.
Justification of choosing: In this, data can be collected in form of both factual and theoretical
belief. Therefore, the combination of data collected will help the research to cross check the data
so that research questions can be addressed effectively. Whereas the interpretivism is used for
qualitative methods and the realism is used for both
4.2. Research approach:
Research approach is classified into mainly three categories as deduction, induction and
abduction. Induction approach is an approach of using observations to develop general principles
about a subject (O’Regan, 2018). Deduction approach is a theory testing process of proving the
validity of hypothesis (Hyde, K.F., 2000). In this research, I have adopted Deduction approach.
Justification of choosing: In order to undertake the present research, researcher has used
deductive approach in terms to conduct theory testing. In this, data can be evaluated on the basis
of data collection process and validity hypothesis is generated and design the research design to
test the hypothesis.
4.3. Research Design:
According to O’Regan 2018, this is the term that defines the purpose of the research
which can be categorised in 3: Exploratory study - A study that has not been studied more clearly, or you are unsure
about the nature of the problem.
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 Descriptive study - A study that has been studied before, where you are sure about the
nature of the problem, or where you have the accurate profile on persons, events or
situation.
 Explanatory study - A study which explains the relationship between variables following
analysis.
In this research, I’ve used Descriptive study method.
Justification for choosing: By the use of it, brief information about the topic of research can be
collected. It is the research that is done on the basis of leadership management activities.
Therefore, descriptive study provides portraying an accurate profile of person, events and
situation. Hence, accurate description is crucial in order to undertake the depth of research study.
4.4. Data collection and analysis methods:
Data collection process is a process of collecting information on differed variables of
interest in an established systematic mode (Hox, et.al., 2005). It enables to answer relevant
question and also supports to evaluate outcomes.
There are two types of data collection methods are classified as primary and secondary
method. Under primary method, data is being collected directly from respondents. This method
of research can be conducted with help of conducting surveys, telephonic conservation,
interviews etc. In Secondary method number of research paper are being used as journal
articles, company website, government site (Kumar, R. 2011). In present research, we will use
primary method as it is more reliable, and the research will be based on what we need to find.
Therefore, the surveys from the employees of the enterprise is considered in terms to getting the
idea of recommended strategies for overcoming the things.
There are two types of research design which is classified as quantitative and qualitative.
Quantitative research is well structured and more specific towards the topic, in this type of
research there is a distinction between the research design and methods. Whereas, Qualitative
research is less specific and do not has structural depth and in this type of research there is an
overlap between the research design and methods (Kumar, R. 2011).
In this research, I’ve used quantitative method as it has been tested for its validity and reliability,
and it is based on more numerical data and less observations, so it is easy to analysis whereas
qualitative data is based on more observations and less numeric data and is hard to analyse. The
instrument I am using to collect the data is questionnaire.
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 Questionnaire: Questionnaire is the method of collecting data in which every respondent
is asked to answer same set of question in a predetermined order (O’Regan, 2018). The
questionnaire used in this research consists of questions with scale scores in which one
end of a scale strongly agrees and the other end of the scale strongly disagrees, and the
questionnaire starts with the basic question whether the employees get support from their
superior and goes on in order to find the effects of Leadership style on employee
motivation. For the present research study, I am conducting a survey which consists of a
questionnaire for the employees working in Aaron enterprises. They will be the
questionnaire participants which will help me analyse the leadership style used in their
organization and if it effects the employee’s motivation. Questionnaire has been used in
this research as it allows me to get more respondents in less time and is easy to analyse
with the purpose of gathering information related to the topic and in this participant have
the right to stay anonymous. Whereas, interviews are time consuming and difficult to
analyse.
 Data analysis method: I have used Univariate analysis which means to analyse one
variable at a time exists of frequency tables, diagrams, measure of central tendency and
measure of dispersion. (O’Regan, 2018). I’ve used this type of analysis method as is the
simplest method to analyse the data and it has only one variable. This method of analysis
doesn’t deal with relationships or causes (Kumar, R. 2011).
4.5 Sample Size:
Total number of participants selected for the research questionnaire to give their perception
about the topic is called sample size (Kumar, R. 2011). In the present research the total number
of participants is 15-25 who are going to give their perception about the topic to overcome the
results.
4.6. Ethical Consideration:
In the present research ethical consideration consists of participants and consent, Right to
withdrawal, permission, confidentiality and anonymity, vulnerable populations and deception.
 Participants and consent - All participants receive participant information sheets, a data
privacy notice, and a consent form and will be informed that confidentiality will be kept.
Two copies of the consent form must be signed, one given to the participant and the other
retained by the research team.
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 Right to withdrawal - The participation sheets and consent form will explain
respondents’ right to withdraw at any point without giving a reason and without academic
performance being affected.
 Permission - From the HR Manager at Maharani will be sought in order to approach
participants and use the premises to conduct the interview.
 Confidentiality and anonymity - Participant’s contribution will be confidential and
anonymised if they wish so, in such case anonymous names will be used to complete the
questionnaire.
 Vulnerable populations - All participants are over 18 and are employees.
 Deception - Consistent with participatory research methods, those involved in the
research will be fully informed of the purpose of the research and will be given access to
the results of the research prior to wider dissemination.
4.7. Research limitation:
The research has the greatest strength in order to undertake the design and methodology that can
impact and influence the interpretation of the findings from the research. However, research is
based on identifying the effects of leadership style on employee motivation. Thus, any limitation
that is influencing the result should be mentioned.
4.8. Research time frame:
It is a term that can be used to set the period in which the number of events can be expected with
help of selecting the proper deadline to each activity.
Activities Week 1 Week 2 Week 3 Week
4-5
Week
6-7
Week
8-9
Week
10-11
Week
12
Topic
selection for
investigation
Introduction
Gathering
15

information
Writing of
Literature
review
Justification &
contextualizati
on
Methodology
Data analysis
And
evaluation
Conclusion
and
Bibliography
16

5. Research Questionnaire
1. Are you satisfied with the support from your superior?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
2. Is Management really interested in motivating the employees?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
3. Are you satisfied with the Incentives given by the organization?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
4. Do you believe effective leadership style bring effective performance to the organisation?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
5. Do you think that effective leaders bring prosperity to the enterprise?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
6. Do you believe that there is a relationship between leadership style and employee commitment
towards same organizational goal?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
17

7. Will the incentives or other benefits provided by the organization influence your performance?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
 How far are you satisfied with the Leadership measures of the organization?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
9. Rank the factors which influence your performance or motivates you the most?
(Rank 1,2,3…. respectively)
No. Factors Rank
1 Bonus
2 Promotion
3 Salary Increase
4 Recognition
5 Motivational talks
10. What changes can be made by the leaders to keep the employees motivated and happy?
_________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________
6. Results and Findings
For the present research, we conducted a survey which consist of a questionnaire with 10
questions for the employees working in Aaron Enterprise in order to find out the leadership style
used in the organisation and whether it effects the employee motivation in order to work
effectively and efficiently. This part of the research shows the findings of the questionnaire and
findings of the univariate analysis method.
Statistics
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Satisfied with support
from superior
Management interested
motivating
Satisfied with incentives
provided by organisation
Believe leadership style
bring effective
performance to
organisation
Effective leadership bring
prosperity to enterprise
N Valid 15 15 15 15 15
Missing 0 0 0 0 0
Mean 2.2667 2.2667 2.5333 1.4000 1.6000
Median 2.0000 2.0000 2.0000 1.0000 1.0000
Mode 2.00 2.00 2.00 1.00 1.00
Std. Deviation 1.03280 .96115 1.06010 .73679 .82808
Variance 1.067 .924 1.124 .543 .686
Minimum 1.00 1.00 1.00 1.00 1.00
Maximum 4.00 4.00 5.00 3.00 3.00
Statistics
Relationship between leadership style
and employee commitment.
Incentives and other benefits will
influence performance
Satisfied leadership measures
of the organisation
N Valid 15 15 15
Missing 0 0 0
Mean 1.4000 1.8667 2.7333
Median 1.0000 2.0000 3.0000
Mode 1.00 1.00 3.00
Std. Deviation .73579 .83381 .88372
Variance .543 .695 .781
Minimum 1.00 1.00 1.00
Maximum 3.00 3.00 4.00
Q1: Are you satisfied with the support from your superior?
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Satisfied with support from their superior
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly agree 4 26.7 26.7 26.7
agree 5 33.3 33.3 60.0
neutral 4 26.7 26.7 86.7
disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0
In order to analyze the leadership style used in the enterprise and the relationship between
the employees and their superiors working in Aaron Enterprise. The first question was asked to
know whether they get enough support from the superior in order to finish the work effectively
and efficiently. The results based on the questionnaire showed that total number of participants
were 15 and out of that 4 (27%) strongly agreed, 5 (33%) of them agreed, 4 (27%) were neutral
and 2 (13%) out of that disagreed. Hnece, it can be stated that most of the participants agreed that
they are satisfied with provided support from their superiors in order to work effectively and
efficiently.
Q2: Is management interested in motivating the employees?
Management interested in motivating
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly agree 3 20.0 20.0 20.0
agree 7 46.7 46.7 66.7
neutral 3 20.0 20.0 86.7
disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0
Second question was asked from the employees working in Aaron enterprise was that if
the management is really interested in motivating the employees which helped us to find that if
the employees are happy and motivated. The results based on the questionnaire showed that total
20

number of participants were 15 and out of that 3 (20%) employees strongly agrees, 7 (47%)
agrees, 3 (20%) are neutral and 2 (13%) of them disagreed. Therefore, it can be stated that most
of the employees working in the enterprise are motivated in order to work towards the same
organizational goal effectively and efficiently.
Q3: How far are you satisfied with the incentives provided by the enterprise?
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Satisfied with incentives provided by the enterprise
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly agree 2 13.3 13.3 13.3
agree 6 40.0 40.0 53.3
neutral 5 33.3 33.3 86.7
disagree 1 6.7 6.7 93.3
strongly disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0
Third question asked from the employees working in Aaron enterprise was that how far
they are satisfied with the incentives provided by the enterprise which helped us to find out that
the employees if they are satisfied with the incentives provided by the enterprise as the
incentives, rewards and compensation or other kind of monetary benefits attracts employee to
perform their role effectively. The results based on the questionnaire showed that the total
number of participants were 15 and out of that 2 (13%) employees strongly agreed, 6 (40%) of
them agreed, 5 (33%) were neutral, 1 (7%) disagreed and 1 (7%) strongly disagreed. Therefore,
it can be stated that the enterprise provides enough incentives in order to keep the employees
satisfied but not happy as some of the employees agreed with the question but there are a lot of
percentage of employees who are neutral which states that enterprise should provide more
incentives to keep the employees happy and motivated in order to achieve organizational goal.
Q4: Do you believe that effective leadership style brings better and effective performance
to the organization?
Believe effective leadership style bring effective performance to the organisation
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly agree 11 73.3 73.3 73.3
agree 2 13.3 13.3 86.7
22

neutral 2 13.3 13.3 100.0
Total 15 100.0 100.0
Fourth question was asked from the employees working in Aaron Enterprise was if they
believe that effective leadership style brings better and effective performance to the organization
and the results based on the questionnaire showed that the total number of participants were 15
and out of that 11 (73%) employees strongly agreed, 2 (13.5%) of them agreed and 2 (13.5%)
were neutral. Therefore, it can be stated that effective leadership style plays crucial role within
the enterprise and leaders bring effective and efficient performance to the enterprise. Hence, it
can be defined that leadership is process that aids to bring systematic and effective performance
within enterprise.
Q5: Do you think effective leaders brings prosperity to the enterprise?
Effective leadership brings prosperity to enterprise
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly agree 9 60.0 60.0 60.0
agree 3 20.0 20.0 80.0
neutral 3 20.0 20.0 100.0
Total 15 100.0 100.0
Fifth question asked from the employees working in Aaron enterprise was that if they
think that effective leaders brings prosperity to the enterprise and the results based on
questionnaire showed that the total number of participants were 15 and out of that 9 (60%)
employees strongly agreed, 3 (20%) of them agreed and 3 (20%) were neutral Therefore, it can
be said that effective leaders do bring prosperity to the enterprise as most of the employees
strongly agreed. Hence, better leaders within the enterprise delegates the both responsibility and
authority to capable individual so that all the employees work towards the same organizational
goal in order to get the results effectively and efficiently.
23

Q6: Do you believe there is a relationship between leadership style and employee
commitment towards same organizational goal?
Relationship between leadership style and employee commitment
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly agree 11 73.3 73.3 73.3
agree 2 13.3 13.3 86.7
neutral 2 13.3 13.3 100
Total 15 100.0 100.0
Sixth question asked from the employees working in Aaron enterprise was that if they
believe that there is a relationship between leadership style and employee commitment towards
the same organizational goal. The results based on the questionnaire showed that the total
number of participants were 15 and out of that 2 (13%) employees strongly agreed, 6 (40%) of
them agreed, 5 (33%) were neutral, 1 (7%) disagreed and 1 (7%) strongly disagreed. Therefore,
it can be stated that there could be a relation between leadership style and employee commitment
towards same organizational goal.
Discussed below in 7.0
Q7: Will the incentives or other benefits provided by the organization influence your
performance?
Incentives and other benefits will influence performance
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly agree 6 40.0 40.0 40.0
agree 5 33.3 33.3 73.3
neutral 4 26.7 26.7 100.0
Total 15 100.0 100.0
24

Seventh question asked from the from the employees working in Aaron enterprise was if
the incentives or other benefits provided by the organization will influence their performance
towards the same organizational goal and the results based on the questionnaire showed that the
total number of participants were 15 and out of that 6 (40%) employees strongly agreed, 5 (33%)
of them agreed and (27%) were neutral. Therefore, it can be stated that incentives and other kind
of benefits within the enterprise can impact the working of the enterprise in the huge context in
order to get the work done effectively and efficiently.
Q8: How far are you satisfied with the Leadership measures of the organization?
Satisfied with leadership measures of the organisation
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly agree 1 6.7 6.7 6.7
agree 5 33.3 33.3 40.0
neutral 6 40.0 40.0 80.0
disagree 3 20.0 20.0 100.0
Total 15 100.0 100.0
Eighth question asked from the from the employees working in Aaron enterprise was that
how far were satisfied with the leadership measures used in the organization and the results
based on the questionnaire showed that the total number of participants were 15 and out of that 1
(7%) employee strongly agreed, 5 (33%) of them agreed, 6 (40%) were neutral and 3 (20%) of
them disagreed. Therefore, it can be stated that some of the employees are highly satisfied with
the leadership measures used in the enterprise and mostly half of them are neutral as they are
neutrally satisfied with the leadership measures as in order to keep the employees motivated
towards the same organizational goal the organization need to increase the incentives or bonuses
for the employees, allow them for decision making related to their department which will
motivate them in order to work effectively and efficiently.
Q9: Rank the following factors that motivates you the most?
Bonus, Promotion, Salary Increase, Recognition and Motivational talks
25

There are number of the things aids to motivate the working of the individuals at the
greater context. Based on the results of questionnaire the total number of the respondents were
15. Out of that 7 (47%) respondents said bonus motivates them the most, Bonus is one of the
effective terms that motivates the working of individuals at the greater context, 3 (20%) stated
that promotion is one of the effective terms that can motivates the employees, 2 (13%)
participants stated that increment in salary is one of the effective term in order to conduct the
working of the enterprise in effective manner, 2 (13%) participants stated that recognition is one
of the factor that aids to motivate the individuals of working enterprise and 1 (7%) participant
stated that motivational talks motivates him. Thus, it can be said that motivation is the goal-
oriented process that aids to person to achieve the long-term goals of the enterprise. Therefore, it
has been stated that desired leadership traits of individual will be helpful to influence the
motivation of employees within the enterprise.
Q10: What changes can be made by the leader to keep you motivated and happy?
Few suggestions given by the employees working in Aaron enterprises to keep one
motivated and happy are enumerated as under:
 Leaders within the enterprise must perform their role as to arrange all the resources so
that they can able to perform their functions exceptionally.
 Leaders to the enterprise must have approach to develop new skills by providing better
training opportunities to the employees.
 They must provide equal opportunities to the employees so that they can bale to perform,
the business functions with help of motivating themselves in the right approach.
 The Best leaders within the enterprise works as to delegates the responsibilities to
managers and employees. This allows conducting the work practices effectively and
efficiently.
7. Data Analysis
7.1. Analysis of the above data collected (Univariate analysis)
In order to draw meaningful inferences, firstly, the data has been collected by way of
Questionnaires with a sample of 15 employees contributing their perception towards the concepts
of Leadership Style, Motivation and Commitment. After the data was collected from such
26

employees of Aaron Enterprises, a Univariate Descriptive Analysis has been performed. As per
this data analysis method, each question or variable has been taken into account so as to gain
valuable insights through isolation of each element. It is important to note that Univariate does
not depict a cause-and-effect relationship rather describes each component in a detailed manner.
It is also worthy to note that all the employees (N=15) readily provided their views for
each and every question in a prompt manner. The results achieve in Section 6 of this research
report have been enumerated as under:
 33.3% of the total respondents agreed that their superiors supported them continuously
and they were satisfied with it. However, it 26.7% were of the 15 employees were neutral
and agreed strongly with the given statement. This indicates that out of all the
respondents leadership style exercised by the management was either encouraged or did
not impact much of the audience as they opted to remain neutral regarding it.
 In any organisation including Aaron, it is the responsibility of the management to ensure
that all the employees are happy and motivated to take initiatives at workplace. Majority
(47%) of respondents indicated agreeableness to this element while only 13.3%
disagreed. Thus, showing that Aaron's authorities strived to make sure that their staff's
morale is high at all times.
 Another important criteria to consider while analysing the effect of Leadership Styles on
Employee motivation is Incentives. Again, such rewards help in boosting individual
morale and maintains productivity in the workplace. 40% of respondents gave a positive
feedback by agreeing to this element. Whereas 12.5% of the them disagreed to the given
statement. This indicates that the management has induced reward system in order
encourage a positive and healthily competitive environment at workplace.
 73% of total employees agree with the fact that leadership style does act as a driving
force in enhancing corporate performance. Even though univariate does not show cause-
and-effect relationship, the statement was able to connect the two. Thus, showing that if
the employees were not satisfied with leadership style, they would directly feel
demotivated and reduce overall productivity which is again a critical factor in measuring
corporate performance.
 On determining whether or not the respondents agreed to prosperity as a direct result of
effective leaders and their leadership, 60% of them gave a positive feedback. Thus,
27

providing a valuable insight on the perception of effective leaders underpinning
delegation of responsibilities and exercising authority in the eyes of workforce.
 Relationship between leadership style and Employee Commitment in the achievement of
Organisational was established through the sixth statement of the questionnaire. Wherein
40% agreed and 13% strongly agreed on this assertion.
 40% of the total respondents agreed that incentives or benefits do play an important role
in enhancing employee as well as organisational performance. 47% of them also
considered Bonus as the most preferred incentives option followed by Promotion. On the
other hand, 40% of the employees remained neutral when asked whether or not they were
satisfied with leadership measures adopted by Aaron.
All these indicate the achievement of research objectives that study impact of various
leadership styles undertaken by the management in order to scrutinize ability of the business
entity to retain employees, enhance their morale as well productivity by exercising control and
rewarding the workforce in a sustainable manner.
7.2. Hypothesis test
The following hypothesis has been formulated with an aim to critically assess the
employee performance in relation to Leadership Style: H1- There is a significant relationship of leadership style and employee motivation to
bring effective organisational performance.
 H2- There is a significant relationship between leadership style and employee
commitment towards same organizational goal.
Based on the data collected and analysed, it can be said that both alternate hypotheses H1
and H2 do share a significant relationship with the leadership style. It is to be kept in mind that
leadership styles differ among organisations on the basis of nature, size and complexity of the
business. Hence, it is important for the leader to maintain balance between performance as well
as goals in an effective manner. It is also evident from the univariate analysis conducted on the
basis of data collected through Questionnaire that leadership aids in the maximisation of
efficiency or productivity among employees as well as enables their retention in a sustainable
manner. For this purpose, it was important to assess the employees of Aaron Enterprises on the
basis of motivation and commitment. Based on the results, it can be clearly concluded that both
these variables share a significant relationship with the leadership style implemented in an
28

organisation for carrying out various managerial functions. Thus, resulting in the acceptance of
both H1 and H2 that have been investigated through this research report.
8. CONCLUSION
From this research report it can be successfully concluded that the management of Aaron
Enterprises, operative in India, has been able to implement Leadership styles in coherence with
their work culture. Dealing in the sectors of Cookware, Enamelware, Thermoware and
Melamine, it is crucial for Aaron's Management to keep in check all the necessary control
procedures which would enable them to work effectively and efficiently in all such industrial
sectors. Through the findings achieved by conducting this investigation, it can be rightfully
asserted that employee engagement is acquired by an organisation such as Aaron through
exercising coherent leadership styles. Mainly due to the reason that leadership styles share a
significant and directly impactful relationship with variables such as Motivation as well as
Commitment that are critical for corporate performance and sustainable success in the long run
for companies like Aaron.
29

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approaches – Slide 21. Available at: https://moodle.roehampton.ac.uk/course/view.php?id=7122
(Accessed on: 02/04/19)
Research Methodology: O’Regan, 2018. Week 6, Formulating research design – Slide 2.
Available at: https://moodle.roehampton.ac.uk/course/view.php?id=7122 (Accessed on:
02/04/19)
Research Philosophy: O’Regan, 2018. Week 3 Research paradigms and approaches – Slide 2.
Available at: https://moodle.roehampton.ac.uk/course/view.php?id=7122 (Accessed on:
04/04/19)
Induction theory building: O’Regan, 2018. Week 6, Formulating research design – Slide 8.
Available at: https://moodle.roehampton.ac.uk/course/view.php?id=7122 (Accessed on:
06/04/19)
Purpose of your study: O’Regan, 2018. Week 6, Formulating research design – Slide 12.
Available at: https://moodle.roehampton.ac.uk/course/view.php?id=7122 (Accessed on:
08/04/19)
Data collection method: O’Regan, 2018. Week 7, Collecting primary data – Slide 14. Available
at: https://moodle.roehampton.ac.uk/course/view.php?id=7122 (Accessed on: 09/04/19)
Data analysis method: O’Regan, 2018. Week 7, Collecting primary data – Slide 16. Available at:
https://moodle.roehampton.ac.uk/course/view.php?id=7122 (Accessed on: 10/04/19)
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