Effects of Social Media on World

This presentation explores the effects of social media on the world. It discusses the benefits and disadvantages of social media, provides statistics on social media usage, and examines its impact on commerce, professionals, learning and development, business, personal relationships, and society. The presentation also looks at the positive and negative effects of social media and discusses its future trends.

EFFECTS OF SOCIAL MEDIA ON WORLD

INTRODUCTION
 Technologies that are computer-mediated and interactive in nature
 For facilitating the process of sharing and creating ideas, networks and information (Alalwan, et
al. 1177)
 Applications and websites which are designed for enabling sharing content in real time and
efficiently (Alalwan, et al. 1177)
 Social media is considered as a communication tool

BENEFITS- SOCIAL MEDIA
 Connectivity from people all across the globe
 Brand awareness (Alalwan, et al. 1177)
 Brand reputation through engaging media
 Cost effective tool- marketers and retailers

BENEFITS- SOCIAL MEDIA
 Direct connection with target audience
 Effective interactive and feedback tool (Alalwan, et
al. 1177)
 Self expression
 Community building exercise (Alalwan, et al. 1177)
 Awareness about world affairs

DISADVANTAGES- SOCIAL MEDIA
 Content clutter
 Privacy issues (Marino 89)
 Distraction
 Affect traditional socializing (Marino 89)

DISADVANTAGES- SOCIAL MEDIA
 Misuse of personal data and information
 Stimulates fear of missing out (Marino
89)
 Cluster of false and unproductive
information

SOCIAL MEDIA STATISTICS
 Total internet users 4.39 billion out of 7.53 billion
population
 Around 3.49 billion active users of social media
 Around 3.2 billion users of social media are daily
users, which sums up to 42 percent of the total
population
 73 percent marketers reflect faith in social media
marketing effectiveness

SOCIAL MEDIA STATISTICS
 Average time spent on the platforms of social
media is around 142 minutes/day
 Approximately 91 percent of the
retailers/marketers in the world uses two or
above social media platforms
 Facebook is the most used social media platform
with 2.38 billion users
 Around 54 percent of the social media browsing
is accounted for researching products

SOCIAL MEDIA FACTS
 Positive consumer experience: Around 71 percent of the users with
positive experience will recommend the product offerings to their
friend and families
 Building Trust: Approximately 49 percent of users rely on social
media influencers for recommendations
 Instagram usage: Instagram story users increased to 500 million in
2019 from around 150 million in 2017
 Users of social media through mobile phone accounts up to 91
percent of the total social media users

SOCIAL MEDIA USAGE
90.4 percent- Millennial 77.5 percent- Gen X (Statista.com) 48.2 percent- Baby boomers
(Statista.com)

SOCIAL MEDIA ACCOUNTS
 Instagram- 1 billion
 Facebook- 2.38 billion (Statista.com)
 Twitter- 321 million (Statista.com)
 LinkedIn- over 575 million (Statista.com)

IMPACT OF SOCIAL MEDIA-
COMMERCE
 Used as customer interaction platform
 Used for the essence of creating and molding a brand
 Used for expanding the business reach
 Used for cost effective way of promoting product offerings
 Used for effective feedback system
 Used as a tool for selecting targeting

IMPACT OF SOCIAL MEDIA-
PROFESSIONALS
 Stimulates professional networks
 Stimulates job opportunities
 Builds effective professional existence
 Around 19 percent of employers or recruiting agencies operates
 LinkedIn for interviewees
 Social media enables a common platform for recruiters and
candidates

IMPACT OF SOCIAL MEDIA-
LEARNING AND DEVELOPMENT
 More than a medium of self expression, platform for sharing
important information
 Used by organizations for learning about customer preferences
and issues
 Used for designing a training and development program for
employees in global operation
 Candidates looking for job opportunities can experience
significant information from available information

IMPACT OF SOCIAL MEDIA-
BUSINESS
 Building brand recall and recognition
 Enhancing brand awareness (Marino 89)
 Reflecting the human element of the brand
 Growing sales volume and reach (Marino 89)
 Improving website traffic

IMPACT OF SOCIAL MEDIA-
PERSONAL RELATIONSHIP AND
SOCIETY Affects traditional socializing aspect
 Stimulates awareness and consciousness about promoted
offerings and social causes
 Enhances the ability to network (Marino 89)
 Stimulates the fear of missing out
 Stimulates the need for social acceptance

SOCIAL MEDIA- NEGATIVE
EFFECTS
Paradox Effect: In the era of being connected at real time through
social media have disconnected people with the application of
paradox effect. The paradox effect leads to the illusion of numerous
options without the scope of viable capability. People are loosing the
aspect of human element in the whole process of interaction
(Marino 89).

SOCIAL MEDIA- NEGATIVE
EFFECTS
Sense of Validation: People across the world have developed the
need for validation in the social community. The social media
validation develops the need for approval from the ‘connected’
people in the online platform. The impact of social media extends to
the state of ‘fear of missing out’, which leads to the position of
being obsessed regarding usage and applicability of social media
(Marino 89).

SOCIAL MEDIA- POSITIVE
EFFECTS
 Strengthen relationships: Social media can also be
applied as a tool for strengthening relationships in spite
of the negative impact. Families and friends can be
connected irrespective of the distance. Relationship with
the world can be enhanced by being aware and conscious
of the activities in world.
 Starting a campaign: Social media have witnessed
numerous positive campaign including the activities like
seeking help for a natural disaster or learning from state
of bravery. Social media is being used as a medium of
attracting attention of mass population in short period for
a positive cause or just to communicate product offerings.

SOCIAL MEDIA- POSITIVE
EFFECTS
 Contributor to future economy- Social media is positively
contributing to the aspect of building opportunities. The
opportunity of building your own YouTube channel,
promoting a existing business online or researching about
the preferences of customers, the applications are endless
(Marino 89).
 Revolution for brand engagement- Brand engagement has
never been easier. Social media allows businesses to engage
its existing and potential customers for offering an effective
response for the identified issues amongst the consumers.
Social media offers engaging media tools like, images, video
messages and contents for the strategy of mass targeting.

SOCIAL MEDIA- THE FUTURE
 Increased privacy
 Solely mobile based browsing
 Influence of Virtual Realty in social media usage
 Major concentration on visuals
 Transformation of complex market research tools/techniques in
simpler form

SOCIAL MEDIA QUIZ
 What was the original demography of target
market for Facebook?
 Which is the largest social network?
 What was the original name of Snapchat?
 Which social network site restricts uploading pictures
through desktop?

REFERENCES
 Alalwan, Ali Abdallah, et al. "Social media in marketing: A review
and analysis of the existing literature." Telematics and
Informatics 34.7 (2017): 1177-1190.
 Marino, Amanda. "Social Media: The Good, the Bad, and the
Ugly." Journal of avian medicine and surgery 33.1 (2019): 89-92.
 Statista.com "Number Of Social Media Users Worldwide 2010-
2021 | Statista". Statista.Com, 2019,
https://www.statista.com/statistics/278414/number-of-worldwide-
social-network-users
/.