Effects of Social Media Usage on Youth

Effects of social media usage on youth Student Name:
Student Number:
Course:
Research Question – (i.e. researchable
question)
The report aims to analyse the effects of
social media on lifestyle and behaviour of
youth
The research questions can be divided
into few objectives:
 To analyse the reliability of the
information shared on social media
 To understand the advantages and
disadvantages of using social sites on
youth
 To study the positive and negative
impact of social media on personal and
professional life of youth
Operational Definitions
 Social Networking site: A digitalised
common platform or a page where an
individual shares ideas, interest,
pictures and information with their
friends via virtual network (Lenhart,
2010).
 Student: an individual who is studying
or learning a course in college,
university and school.
 Profile: It is a general page created by
an individual user by adding their
personal and professional information.
The information can be shown to public
Research focus
With an advent of digitalization, the
world has become small village. Each and
every individual can connect with each other
on one touch of smart phone. It has become
beneficial for business to connect with their
respective global clients and partners. In the
same way, students are getting chance to
study abroad courses and connect with
world class scholars to guide through their
career. We all know that every coin has two
sides. With an advantage of faster
communication, it has a few disadvantages
also.
It is evident that youth are spending
maximum hours on the internet and social
sites which is later on affecting their
academics. Furthermore, it invites inevitable
challenges in their regular lifestyle such as
cyber bullying, obesity, introvert behaviour
and addiction of the social media. The report
aims to analyse several factors which
enables researcher to analyse the impact of
social media on youth (Strasburger, 2010). It
apparently explained the altering behaviour
of kids and youth due to usage of social Method
 Research Methodology: The research will explore the area of social networking
sites and its usage amongst teenagers. The descriptive research method will help
the researcher to carry out accurate results. As a part of primary data collection,
survey questionnaire will be prepared and as a part of secondary data collection,
several journals and previous researches will be reviewed (kumar, 2014).
 Sample: 50 students of the university will be considered as a part of the sample
for survey.
 Convenience sampling: Students will be selected as per the convenience. As per
the discussion, more students will be available in college campus after the lectures
and in food court. Students will be selected on random basis to fill the
questionnaire.
 Questionnaire and FGD: The questionnaire will be prepared based on previous
research paper and our objectives. It will have list of questions (open ended and
close ended) which help us to get all relevant information. It is even possible to
organise focus group discussion to discuss the given questions. Here 30 min can be
given to each group to discuss their views and come up with most creative ideas
and results.
Strengths and Limitations of method and procedure
 The report is based on primary questionnaire and discussion; hence the opinions will be
true and not manipulated. The information will be analysed and represented in the form
of statistics which can used for future research. 50 samples may not represent the
entire population of the province.
 The procedure to conduct the research is lengthy but accurate to get the accurate
information. The results will fulfil each objectives of the report. Most of the researcher
recommends this procedure to conduct academic research to have unbiased and
accurate results (N, 2015).
Ethical considerations
 Consent form will be signed by the participants before filling up the questionnaire. The
promise will be given to maintain confidentiality of the personal information, if given in
the questionnaire. We would ensure that participants will share honest and unbiased
view while filling up the questionnaire or discussing in the group. It will be mentioned on
top of the questionnaire form that the information will be strictly used for academic
purpose, kept confidential and for this particular research (Saunders, Lewis and Thornhill,
References:
kumar, R. (2014)
Research Methodology, [Online], Available: http://www.sociology.kpi.ua/wp-content/uploads/2014/06/Ranjit_Kumar-Research_Methodology_A_Step-by-Step_G.pdf [24 May 2019].
Lenhart, A..P.K..S.A..&.Z.K. (2010) 'Social Media & Mobile Internet Use among Teens and Young Adults. ',
Millennials. Pew Internet & American Life Project.
N, K. (2015) 'The Impact of Social Networking Sites on the Youth',
Mass Communicat Journalism, vol. 5, no. 12, June.
Nishadha (2019)
Ultimate Flowchart Tutorial, 30 April, [Online], Available: https://creately.com/blog/diagrams/flowchart-guide-flowchart-tutorial/ [24 May 2019].
Saunders, M., Lewis, P. and Thornhill, A. (2012) 'Ethical consideration', in Saunders, M., Lewis, P. and Thornhill, A.
Research Methods for Business Students, 6th edition, Pearson Education Limited., Available: https://research-
methodology.net/research-methodology/ethical-considerations/ [24 May 2019].
Procedure
Now when we talk about procedure part, the research is a
process of about collecting primary and secondary
information and analyses it accordingly. Firstly we have
set the objectives of the research, 3 objectives were set
with one research question. To fulfil the objectives, it is
important to have all the required data. Taking a survey
and designing a questionnaire was thought to do as a part
of primary data collection. Questionnaire will be designed
based on secondary data review. Survey will include both
open and close ended questions. Survey will be conducted
amongst the group of students. It is even possible to
organize focus group discussion to discuss the given
questions. Here 30 min can be given to each group to
discuss their views and come up with most creative ideas
and results. We would give 30 min to each student to fill
out the questionnaire and then join for the discussion.
Information will be noted down and taken in form for
further analysis. Data will be entered in excel sheet for
better representation and understanding. With the help of
descriptive analysis the entire range of data will be
analysed based on correlation, mean and median.
Collecting information directly from the students gives us
accurate and perfect information. Overall we can conclude
that, the research procedure and map describes the step
by step process to be followed while conducting the
research. The project will start setting an objective than