Efficiency and Effectiveness Business Report

Running head: EFFICIENCY AND EFFECTIVENESS BUSINESS REPORT
Efficiency and Effectiveness Business Report
The course code
Name of the Student and ID
Name of the University
Author’s note

1EFFICIENCY AND EFFECTIVENESS BUSINESS REPORT
Executive summary
The purpose of the assignment is to demonstrate the understanding of the strategic
management knowledge for the case study that has been provided. Both secondary and
primary information has been provided to study and understand the issues and provide
recommendations for the same. It has been observed that the new manager that has
been appointed by the owner of the company has taken some decisions which are the
reasons for the downfall of the company in the financial year 2017-18.

2EFFICIENCY AND EFFECTIVENESS BUSINESS REPORT
Contents
1. Introduction.................................................................................................................. 3
2. Findings........................................................................................................................5
2.1 Information gathered from secondary data collection.............................................5
2.2 Results from the primary research..........................................................................8
3. Conclusions..................................................................................................................9
4. Recommendations..................................................................................................... 10

3EFFICIENCY AND EFFECTIVENESS BUSINESS REPORT
1. Introduction
John and Mary Wheeler observed an opportunity in Akaroa, owing to their visit to
the Waitangi Marae. The couple had visited a light and sound show in the place which
was based on the historical background of Waitangi. They found it interesting and
enlightening as tourists wants to know about the historical background of a place that
has a culture of its own. The summer cruise had established a stop at the banks of the
Akaroa Peninsular which would draw a considerable amount of audience to the show.
The region is famous for its Maori and French history and thus the production was
decided to be based on this aspect of the culture. A partnership was setup by John and
Mary along with the NASDA staff and students. This partnership was called Akaroa
Experience Partnership and the students and staffs were responsible for scripting and
writing the songs etc. The company hired the students as the cast as well as to maintain
the backstage maintenance.
In the summer of 2012-2013, the company had seen a slow but steady growth of the
business, as 10 percent of the cruise guests were attracted and were a major part of the
audience. In three years the organisation grew and gathered considerable attention
from the promotions and marketing form the cruise. After reaching a stabilized place in
the market the owners of the organisation appointed a manager to look over the
business full time. This decision was also taken as the owners wanted to concentrate on
the previous event management business. For a considerable period of time the
company was facing a growth in the business but during 2017-2018, the company
started facing difficulties in the business. The owners of the company were not sure why