Factors Influencing Competitive Advantage in Construction

This report discusses the factors that create and influence competitive advantage for construction contractors and engineering firms in the global marketplace. It explores the use of strategic alliances, technology strategies, and bidding strategies to achieve competitive advantage. The report also highlights the importance of factors such as supply chain, corporate image, technological capabilities, and competitive strategy in the construction industry. Overall, it provides insights into how construction enterprises can maintain their competitiveness and achieve their goals.

International Business, Organizational
Management
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Contents
INTRODUCTION...........................................................................................................................3
QUESTION.....................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Organization management is based on the process that mainly used international business of
structuring, directing and planning the resources. In order to achieve the significant goals and
objectives. The report will discuss about the engineering and contraction businesses,
architectural or consulting enterprise that strive to achieve competitive advantage over
competitors. How it will seek to win the work on the project of construction. Furthermore, it will
describe about the factors that will create and influence competitive advantage for construction
contractors, engineering.
QUESTION
Engineering, construction enterprise, architectural and other consulting business strive to achieve
competitive advantage over competitors.
The engineering, construction enterprise, architectural and other consulting firm is highly
competitive in global marketplace. Their competitiveness is compounded where conflicting
objective among subcontractors, contractors which are mainly setting the different stages for
establishing the business relationship (Seriki and Murphy, 2019). Especially when clients those
from public sector which require evaluation parameter to complement its traditional focus on the
basis of price. It is also need for change in construction enterprise where implementing one or
more approach between constructing parties (Chen, Yin and Li, 2019). In another way, it will
require to identify the attitude of different stakeholder which providing constructed facilities in
project development. A strategic alliance relates to cooperative relationship between multiple
organizations that form as strategies.in this way, it helps for contributing to achieve their major
goals and objectives. The contractors, subcontractors are the most common phenomenon in the
construction enterprises. The construction-based project is carried out with the help of contractor
where they can perform different task in project development. It allows for enterprise to sublet
part and even most of work that they could themselves contracted to carry out. On the other
hand, it can be identified that 80% of total work value being performed by contractor in
conduction project.
Having identified the industry competition which are potentially successful generic
strategic to out perform other enterprise. The competitive tendering is another type of method
which help for securing contracted work, construction enterprise has reduced the overhead as
well as profit margin (Ecem Yildiz, Dikmen and Talat Birgonul, 2020). They also believed that
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construction project obtained lowest contract quotation in global marketplace. therefore,
construction enterprises are differentiated from its competitors while adopting form of
competitive advantages such as strategic management, technology strategy, bidding strategy
(Thomas, 2019). strategic alliances and strategic planning. These are common approach that will
help for achieving the competitive advantage in global marketplace.
The Engineering, construction enterprise, architectural and other consulting business
focus on the strategic alliance which has posited theories addressing benefits, advantage of long-
term growth. In order to increase the efficiency and performance of business (Ecem Yildiz,
Dikmen and Talat Birgonul, 2020). A clear perspective of enterprises, building a strong
relationship with stakeholders, contractors in the construction project. It helps for analysing the
level of strategic alliance between contractors as well as consulting firm. During evaluation
phase, it is considered in logical manner to request list of subcontractors which intends to engage
with particular project (Öz, 2019). In this way, it can easily measure the issues that influence
competitiveness in global construction marketplace. Afterwards, it will implement strategic
planning that how it can easily build interconnectivity between issues and competitive drivers. In
this way, it helps for achieving the competitive advantage over their competitors when they are
seeking to win work on construction projects.
Identify the different factor which influence competitive advantage for construction when they
operate internationally.
The competitiveness of construction enterprise is still relatively weak, currently, many
contractors are faced the problem with globalization. Foreign contractors are competing with
construction project in market whereas it can be identified competitiveness is one of
measurement criteria of organizational performance (Ahsan and Fernhaber, 2019). The
phenomenon based on the construction which will create competitive advantage to maintain its
survival.
Construction firms will create factors such as supply chain, corporate image,
technological capabilities, financial abilities, competitive strategy and relationships. These
factors are influencing the competitive advantage in the construction project while helping
contractors to identify necessary resources require for project development (Seymour, 2019).
The competitiveness of organization and development of competitive strategies that has become
important issue in construction enterprise. Competitiveness is an ability of enterprise to compete
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with its competitors. Construction enterprises uses competitive strategies, advantage to focus on
the dynamic processes (Ecem Yildiz, Dikmen and Talat Birgonul, 2020). Recently, it has marked
the current market situation which has triggered the requirement for organization to be more
competitive for survival. In UK, the major factors that create and influence competitive
advantage for engineering, construction contractors, and architectural. In construction project,
firms are adopting modern technology which help for increasing efficiency and performance
(Haseeb and et.al., 2019). In this way, it improved the frame work discovering the relationship
among conservational strategic development, performance improvement. It has more chances for
construction enterprises to profit competitive advantage that lead to develop commerce
performance. The maintainable improvement in construction project needs that assists for
contractor progress in their competitiveness by realizing best construction practices (Kaleka and
Morgan, 2019). In additional, the relationship between the contractor’s competitiveness and their
sustainability performance which has been successfully develop or design project.
In UK, the competitive location of urban areas does not stay remain constant, it varies
because of internal as well as external issues such as modern competitors. If construction
enterprise wants to adopt the new innovation idea within construction project for achieving the
organizational goals. However, it will develop collaboration with other firms and also achieve
competitive advantage in global marketplace.
CONCLUSION
From above discussion, it concluded that Organization management is a type of process that
help for planning, directing and structuring, identifying necessary resources in order to achieve
the significant goals and objectives. it has summarised about the engineering and contraction
businesses, architectural or consulting enterprise that strive to achieve competitive advantage
over competitors. It is seeking to win the work on the project of construction. Furthermore, it can
be identified the different factors that can create and influence competitive advantage for
construction contractors, engineering.
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REFERENCES
Book and Journals
Ahsan, M. and Fernhaber, S.A., 2019. Multinational enterprises: Leveraging a corporate
international entrepreneurship lens for new insights into subsidiary initiatives. Journal of
International Management.25(1). pp.51-65.
Chen, Y., Yin, Y. and Li, D., 2019. Adoption of building information modeling in Chinese
construction industry. Engineering, Construction and Architectural Management.
Ecem Yildiz, A., Dikmen, I. and Talat Birgonul, M., 2020. Using System Dynamics for Strategic
Performance Management in Construction. Journal of Management in Engineering.
36(2). p.04019051.
Haseeb, M. and et.al., 2019. Role of social and technological challenges in achieving a
sustainable competitive advantage and sustainable business
performance. Sustainability. 11(14). p.3811.
Kaleka, A. and Morgan, N.A., 2019. How marketing capabilities and current performance drive
strategic intentions in international markets. Industrial Marketing Management. 78.
pp.108-121.
Öz, Ö., 2019. The Competitive Advantage of Nations: the case of Turkey: assessing Porter's
framework for national advantage. Routledge.
Seriki, O.O. and Murphy, R., 2019. COMPETITIVE STRATEGIES IN SMALL AND
MEDIUM SIZED ENTERPRISES (SME'S): A CROSS-CASE ANALYSIS OF IRISH
CONSTRUCTION PROFESSIONAL SERVICE FIRMS.
Seymour, H., 2019. The multinational construction industry. Routledge.
Thomas, A., 2019. Architectural consulting in the knowledge economy: DEGW and the ORBIT
Report. The Journal of Architecture.24(7).pp.1020-1044.
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