ELAN CAFE qualitative and quantitative market research

This report provides qualitative and quantitative analysis of ELAN CAFE, a London-based cafe and lifestyle brand. It includes an analysis of the cafe's current service provisions, social media presence, and financial performance, as well as recommendations for future growth.

ELAN CAFE qualitative and
quantitative market research

Table of Contents
INTRODUCTION...........................................................................................................................3
Analysis of Qualitative information of EL&N café....................................................................3
Analysis of Quantitative information of EL&N Café organization.............................................4
Recommendation.........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Quantitative and Qualitative market research method plays vital role in understanding the
performance of the organization. The present report is based on EL&N Café, London, whose
founder was Alexandra Miller who have around 10 year of experience in world of luxury
fashion. The company was found in the year 2017. EL&N is basically stands for Eat, Live and
Nourish which is having headquarter in Selfridges, London. The café basically offers different
drinks such as teas, coffee, soft drinks, mock tails along with sweets and foods to its customers in
order enhance their experience. The current project will collect the different qualitative and
quantitative data from its social media in order to analyse its current performance. The report
will also evaluate the EL&N café organization current service provisions in a critically manner.
Lastly, the report will recommend the various strategies that organization can adopt in order to
became more innovative and contribute towards organization success.
Analysis of Qualitative information of EL&N café
ELAN CAFE current service provisions and its pros and cons against each other:
ELAN CAFE leading the one of the most intagrammable destinations cafe in the world
and its lifestyle brand. ELAN stand for eat, live and nourish. There are many services provided
by the ELAN cafe which are:
 Online delivering: They provide an online food delivery which made by themself and
delivered by Deliveroo and uber eats which are favourite delivery app (Hwang and Lee,
2020) .
Pros- The cafe delivery services are really fast and manage orders efficiently on the customer's
door as well as credit and debit payment method.
Cons- there are some problems can face by cafe which are chances of technical problems in the
system and mismatch the data of orders and drivers.
 Attractive interior: ELAN cafe interior design are so attractive because they use pink
interior and flowers walls.
Pros:It helps to capture new customer and profitable for the entrepreneur. They adopt a creative
process and opportunity to interact with new customers.
Cons: Interior design take a long hours and a lot of work. In further aspects it get more expensive
for the organization.

 Melody at cafe: ELAN also provide the background music which helps to attract music
lover customers as well as customer's love to enjoy the background music at chill time.
Pros: customer's like music live scenes which helps to retain customers again.
Cons: continuously playing music can get hectic for the employees who work in cafe.
 Coffee at home: ELAN also provide coffee at home in iconic pink barista item which
help to recreate the EL&N coffee experience at home.
Pros: they provide many coffees like, Spanish latte can, cold brew coffee can, nitro cold brew
coffee can as well as roasted coffee beans, ground for cafeteria coffee, hand roasted coffee beans
and many more.
Cons: Cafe can bear a loss of coffees can and might it not delivered to customers.
 Products: EL&N also provide retail line and speciality of products for the coffee
fanatics, pink lovers and luxury lifestyle which are Flasks & cups, confectionery, charm
key chains, and large and small pink flask as well as providing gifting ideas.
Pros: Many products are provided by EL&N which helps to sustain in market with cafe and
profitable for the company (Biosciences, 2012).
Cons: customers might confused in cafe or product that which type of product are provided by
EL&N because it is a cafe that's why they can be little confused.
Analysis of Quantitative information of EL&N Café organization
The performance of the EL&N Café is good in the London market as well as in Paris, Doha,
Kuwait, Dubai and Riyadh. Currently EL&N café is operating in different area of 6 countries
with the huge customer base (Campa and et.al., 2021). EL&N Café was basically born with their
first café in the year 2017 in the Park Lane, Mayfair. Further, in the December 2017, the
company owner has opened its second café on Brompton road London. The organization is
growing drastically because of its unique and attractive products as well as services. The café in
order to keep their customers happy provide customised service such as arrangement of special
dates for couples or partners etc. In order to grow its business in all over London or UK, the
founder of EL&N café has decided to start social media marketing of its products and services.
Social Media Followers of EL&N café
Year Total social media followers
2018 100000

2019 150000
2020 400000
2021 500000
2022 (expected) 550000
(EL&N London. 2021)
Figure 1 Graphical presentation of social media growth of EL&N cafe
In the year 2018/19, the café has achieved and hit its big milestone with a loyal social media
such as Instagram followers of 100K. The café basically shares its products and services details
on social media platform such as Instagram, Facebook, Twitter as well as own website. In the
month of September of same year 2018, EL&N café further open its store on hottest department
store name Selffridges LDN. In the year 2020, the total number of social media followers of
EL&N café has reached to 400k which is another great achievement for the company. Further in
the year 2019 which was basically the fourth year of EL&N café, the total number of social
media followers of café has reached to 500k. On the basis of above table and its graphical
presentation, it is also identified that company is predicting that in the year 2022, their social
media follower will reach to 550k which is another biggest milestone achievement of company
(Afkhami, Zahraie and Ghorbani, 2022).
Financial of EL&N café
Year Total assets Total liabilities Net assets
2019 £100 0 £100

2020 £10949 £-95164 £-84215
(El&N Speciality Coffee Limitedfinancial, 2020)
On the basis of above quantitative data regarding the EL&N café, it is analysed that in the
year 2020, the net assets of the company have decrease as compared to the previous year or
2019. It means that the overall performance of EL&N café has highly reduce because of its
increase in debt. In the year 2020, the EL&N café debt ratio is 869.16% which is quite high and
in order to reduce the same the organization need to adopt some strategy otherwise this result
into permanent closer of business (EL&N London. 2021). Further, total number of employee
work with EL&N London café is only 10 employees because of less growth opportunity.
The year 2021 was basically a year of growth for EL&N café because in this year the
company goes international and add 50+ dishes in their product line. The products and services
offer by café is EL&N retail line, Gift ideas, EL&N flasks, EL&N confectionery, EL&N coffee
at home, online cakes delivery (Artioli and Sarli, 2021).
Basically, on the basis of above qualitative as well as quantitative information, it is analysed
that the social media presence of café is strong but due to high debt ratio and low number of
employees, the solvency performance of the company is poor. EL&N café is continuously
borrowing funds from the market in order to expand its business in both national as well as
international level (El&N Speciality Coffee Limitedfinancial, 2020). So, it is important for the
company that they should focus on the same in order to save its café solvency and liquidity
position.
Recommendation
On the basis of qualitative and quantitative analysis, the following steps is recommended to
the organization that helps the EL&N café to became more innovative and grow their business:
 Firstly, it is recommendable to EL&N café that they should arrange and conduct
innovative and unique events at their shops such as live music events, in-store
competitions, Quiz nights and collaboration with other local businesses or cafes
(Cristescu and et.al., 2021). It is because this idea helps the café to increase their
customer base by coming under the eye of other local businesses customers.

 Further, upgrading café loyalty schemes in another way with the help of which EL&N
café became innovative and also grow their business to the next level. In this café
basically need to implement the order processing as well as payment processing software
along with the implementation customer relationship software. It is because this helps the
café to enhance their customer loyalty by understanding customer needs and preferences.
This also helps in reducing the order mismatch mistake by the café staff.
 Lastly, in order to grow its business, the café also need to reduce their debt ratio by not
acquiring funds from market any more. Rather than fund acquisition, it is recommendable
to EL&N café that they should use their earning for business expansion and also hire
expertise employee (Ataş, Cenk and Bozkurt, 2021).
CONCLUSION
As a conclusion, EL&N company provide cafes as well as online shopping to their
customers with pink theme. All EL&N products and its cafe are attire pink colour because its
attract the customers and looking pretty. EL&N provide many products on its website
elnlondon.com and also provide online delivering through uber eats and Deliveroo. As per the
report, it describes the company social media and its statistics which analyse the using qualitative
and quantitative methods. In more illustrate the services provision by EL&N cafe. Their values
come from their team members and also their teams considered as important values to have in
their workplace.

REFERENCES
Books and journals
Afkhami, M., Zahraie, B. and Ghorbani, M., 2022. Quantitative and qualitative analysis of the
dimensions of farmers' adaptive capacity in the face of water scarcity. Journal of Arid
Environments. 199. p.104715.
Artioli, G. and Sarli, L., 2021. The qualitative method for a humanisation of research. Acta Bio
Medica: Atenei Parmensis. 92(Suppl 2).
Ataş, H. B., Cenk, M. and Bozkurt, E. N. N., 2021. A proper and systematic qualitative method
validation procedure and its application to gas chromatography-mass spectrometry
analysis of Chemical Weapons Convention related chemicals. Forensic science
international. 327. p.110974.
Biosciences, N., 2012. Elan splits in two.
Campa, F. and et.al., 2021. Assessment of body composition in athletes: A narrative review of
available methods with special reference to quantitative and qualitative bioimpedance
analysis. Nutrients. 13(5). p.1620.
Cristescu, M. P. and et.al., 2021. Analysing the Stock Market as an Economic Lever, Using a
Qualitative and a Quantitative Model. Mathematics. 9(19). p.2369.
Hwang, J.Y., Lee, B., Oh, I.H. and Park, S.Y., 2020. The Establishment and Operation of
Institutional Ethics Committees in South Korea and Their Management Plan to
Guarantee Patients' Self-Determination over Life-Sustaining Treatments. Asia Pacific J.
Health L. & Ethics.14. p.59.
Online
EL&N London. 2021. [Online]. Available through:< https://ae.elnlondon.com/collections/el-n-
retail-range/el-n-at-home>
El&N Speciality Coffee Limitedfinancial, 2020. [Online]. Available through:<
https://www.selfridges.com/GB/en/features/info/stores/london/store-services/restaurants-
bars/elan/>
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