ELAN CAFE qualitative and quantitative market research

ELAN CAFE qualitative and
quantitative market research

Table of Contents
INTRODUCTION...........................................................................................................................3
Analysis of Qualitative information of EL&N café....................................................................3
Analysis of Quantitative information of EL&N Café organization.............................................4
Recommendation.........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Quantitative and Qualitative market research method plays vital role in understanding the
performance of the organization. The present report is based on EL&N Café, London, whose
founder was Alexandra Miller who have around 10 year of experience in world of luxury
fashion. The company was found in the year 2017. EL&N is basically stands for Eat, Live and
Nourish which is having headquarter in Selfridges, London. The café basically offers different
drinks such as teas, coffee, soft drinks, mock tails along with sweets and foods to its customers in
order enhance their experience. The current project will collect the different qualitative and
quantitative data from its social media in order to analyse its current performance. The report
will also evaluate the EL&N café organization current service provisions in a critically manner.
Lastly, the report will recommend the various strategies that organization can adopt in order to
became more innovative and contribute towards organization success.
Analysis of Qualitative information of EL&N café
ELAN CAFE current service provisions and its pros and cons against each other:
ELAN CAFE leading the one of the most intagrammable destinations cafe in the world
and its lifestyle brand. ELAN stand for eat, live and nourish. There are many services provided
by the ELAN cafe which are:
 Online delivering: They provide an online food delivery which made by themself and
delivered by Deliveroo and uber eats which are favourite delivery app (Hwang and Lee,
2020) .
Pros- The cafe delivery services are really fast and manage orders efficiently on the customer's
door as well as credit and debit payment method.
Cons- there are some problems can face by cafe which are chances of technical problems in the
system and mismatch the data of orders and drivers.
 Attractive interior: ELAN cafe interior design are so attractive because they use pink
interior and flowers walls.
Pros:It helps to capture new customer and profitable for the entrepreneur. They adopt a creative
process and opportunity to interact with new customers.
Cons: Interior design take a long hours and a lot of work. In further aspects it get more expensive
for the organization.