Product Description 12 4 Product Description 12 4 Product Description 12 4 Product Description 12 4 Product Description 12 4 Product Description 12 4 Product Description 12 4 Product Description 12 4

Name
TP Number
Lecturer
Hand Out Date
Hand In Date
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Table of Contents
1.0 Company Background.......................................................................................................1
1.1 Problem Analysis............................................................................................................2
1.2 Objective Statement.......................................................................................................4
2.0 Idea Generation.............................................................................................................5
2.1 Concept Fan...............................................................................................................5
2.1 Mind Mapping...........................................................................................................6
3.0 Competitor Analysis...........................................................................................................7
3.1 Overall Competitors’ Profile.........................................................................................7
3.1.1 Intuition Robotics..................................................................................................7
3.1.2 Consequential Robotics.........................................................................................8
3 Product Description........................................................................................................12
3.1 Product Design..............................................................................................................12
3.2 Product Description......................................................................................................12
4 Market identification......................................................................................................15
4.1 Price...............................................................................................................................15
4.2 Product..........................................................................................................................15
4.3 Specific geographical location.....................................................................................16
4.4 Promotion......................................................................................................................16
5 Idea Evaluation...............................................................................................................17
5.3 SWOT analysis.........................................................................................................18
5.4 Force Field Analysis.................................................................................................20
6 Conclusion.......................................................................................................................21
7 References........................................................................................................................22
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1.0 Company Background
TechFirst specializes in implementing robot systems. Founded in 2020, with the goal of
providing consultation to customers through our technology firm in our store. With
technology being a part of our lives TechFirst is now seeking to improve to help older
persons avoid isolation and loneliness, which can lead to bad health among the elderly. To
help the elderly stay in touch with loved ones, engage in healthy behaviours (including
nudges to take medication), and stay connected to the outside world, the proactive cognitive
artificial intelligence product initiate’s dialogue. For this project, TechFirst will be
collaborating with IKEA the largest home products supplier to distribute the product.
Vision
Long-term connections between people and technology are made possible by our sympathetic
digital companions. Starting with the elderly, we're leveraging this discovery to improve their
quality of life.
Mission
providing a link between home health care clients and their medical providers and keeping
them active and healthy at home.
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1.1 Problem Analysis
Life expectancy is increasing over the world. In today's world, most people may expect to
live into their sixties and beyond, if not longer. As the world's population ages, the proportion
of older people in the population grows as well. One in six individuals on the planet will be
over 60 by 2030. In 2020, there will be 1.4 billion people over the age of 60, up from the
current 1 billion. There will be a twofold increase in the world's elderly population by the
year 2050. (2.1 billion). Between 2020 and 2050, the number of people over the age of 80 is
predicted to treble to 426 million. In high-income countries, such as Japan, 30 percent of the
population is already over 60 years old; in low- and middle-income countries, this shift in
population distribution toward older ages, known as population ageing, is becoming more
pronounced. One in three people over 60 will reside in low- and middle-income nations by
the year 2050. (World Health Organization, 2021)
Having a longer lifespan provides a wealth of options for both elderly persons and society. It
is possible to explore new interests, such as a new career or a long-neglected hobby, when
you have more time on your hands. The contributions of older individuals to their families
and communities are numerous. These opportunities and contributions, however, are mostly
dependent on one factor: one's health. Many elderly people is helpless and a financial drain
on the system. As a public health professional and as a culture, we must address these and
other ageist beliefs, which can lead to discrimination and undermine policy development and
chances for healthy aging. (WebMD, n.d.)
Our population is aging as well, much like Japan's. Ageism in Malaysia is on the rise, with
increasing allegations of elderly maltreatment and abandonment and caregivers struggling to
care for their children and parents at the same time. There are currently 1.4 million
Malaysians aged 60 and over, and that figure is expected to rise to 3.3 million by 2020. When
it comes to people 60 and older, the percentage has risen steadily since 1970: it was 5.2% at
the beginning of the decade, then 5.7% by 1990, and now 6.3%. This percentage is predicted
to rise to 9.8% of the total population by 2020. As of 2020, Malaysia's populace would rise
from 18.4 million to 33.3 million, an 80 percent increase. There will be a 210 percent growth
in the elderly population, however, from 1.05 million in 1990 to 3.26 million in the same
period.(Mafauzy, 2000)
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In addition to an increase in the elderly population, life expectancy has also increased.
Because women typically live longer than men, the gender disparity grows with age. The
male-to-female sex ratio will drop from 90,1 in 1990 to 85,8 by 2020, according to the Pew
Research Centre. Because the elderly has a lower health status than younger people, an
increase in the proportion of the elderly means that more people will be sick. Debilitating
effects of various, acute, and chronic diseases are compounded by age-related physical and
social changes. Urinary incontinence, instability, falls, and severe confessional episodes can
all contribute to frailty. Chronic diseases are common in the elderly, and few people can avoid
them as they age.(The Problems and Challenges of the Aging Population of Malaysia, n.d.)
A wide range of factors, including changes in gender roles and cultural norms, have an
impact on the lives of older people directly and indirectly. It is imperative that a public health
response take stock of these current and predicted trends and formulate policies accordingly.
Elderly people's health and well-being is becoming an increasingly serious issue for society.
Because of this, unique and novel solutions are needed to address the aging population in
Malaysia's healthy and active contributors.
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1.2 Objective Statement
To help older adults stay sharp, connected, and involved, Swelly will created with and for
them. It will simplify and enjoyable to communicate with Swelly and the rest of the world,
and thanks to artificial intelligence (AI), she gets even more helpful as she learns your
preferences and needs. It will help any user and their family to spend more quality time
together no matter where you live thanks to Swelly check-in and assistance features. Swelly
helps you stay sharp, active, and engaged by suggesting tailored activities at the correct time.
With time, Swelly learns more about you and tailors her recommendations to what you might
be looking for.
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