Electronic Marketing Strategy

Running head: ELECTRONIC MARKETING STRATEGY
Electronic Marketing Strategy
Name of the Student
Name of the University
Author’s Note

1
ELECTRONIC MARKETING STRATEGY
Action Plan:
While evaluating weakness and threats of NIVEA in comparison to its most significant
competitors such as Ponds and Johnson and Johnson it has been identified that NIVEA should
enhance their budget in promotional activities for grabbing the attention of international
customers. An action plan should be made for evaluating which channels should be used for
positioning the brand by highlighting its expense.
Estimated promotional budget:
Promotion Tools Amount
Digital Media Marketing Tools
Facebook 4,000
Twitter 5,000
Youtube 7,500
Total Social Media Marketing expenses 16,500
Other Online Marketing Media
E-mail Marketing 15,000
Online Display advertisements 19,000
Other Online promotional Campaigns 30,000
Total Budget for Online Media 64,000
Traditional Marketing Media
Newspapers 15,000
Magazines 25,000
Total Print Media 40,000
TV Channels 75,000