Electronic Media, Technology, and Society

Added on - 16 Sep 2019

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Electronic Media, Technology, and SocietyMedia Portrayal and Health MessageHealth is the most important and crucial factor, which has raised concerns in the whole worlddue to changing the environment. The increase in lifestyle and medical expenses has forcedpeople to adopt various pro-health behaviors to limit the effect of diseases on their health. Healthis a very wide area and domain, covering various issues. But there are certain health issues thatcan be limited by changing daily habits and routine. Advertisements play a pivotal role inestablishing a connection with the people regarding the concerns and imparting knowledgeregarding several health parameters. This is attributed to the reason, most of the people watchadvertisements and consider it to be a reliable source of information. Its easy and quick accesshas offered a great potential for advertising health issues and counter measures. Advertisingusing multiple or specific sources helps to raise awareness and target a larger population.One of the health message being advertised is the"Daily bacteria – Healthy Gut." As catchy andinteresting it sounds, this advertisement and slogan have caught the attention of several persons,and they have inquired regarding the same. This health message was directed to impartknowledge to persons regarding gut-associated problems, which are very common and frequentamong people of all age and gender. This problem is related to eating habits and changinglifestyle. The people were addressed about issues like improper digestion, diarrhea, gas problemsand low metabolic rate, etc. All these problems can be limited and inhibited by consuming thesegood and healthy bacteria on a daily basis, which are scientifically referred to as ‘Probiotics.'These microorganisms are very useful in improving the gut as they adhere to them and can evenkill cancer-causing agents. These microbial strains have been improved in scientific laboratoriesto impart more functionalities, without having any side-effects.Target AudienceThe most important factor associated with the role of this health advertisement is that it is notlimited and contained to specific age and gender. It applies to any person and at any stage of life.The advertisement covers one of the most common health issue and counter measures to tacklethem. The consumption of these bacteria will increase the metabolic rate, absorption of vitaminsand minerals, kill harmful bacteria that may cause ulcers and gastric problems. In some cases, itis reported that these bacteria also limit the growth of bacteria that may cause cancer. The
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