This essay explores the impact of electronic media use on cognitive development in children and young adults. It discusses the benefits and risks of screen exposure and provides evidence-based recommendations for health professionals to assist families. The essay highlights the harmful effects of excessive screen time on language development, attention span, and academic and social outcomes. It also discusses the potential benefits of well-designed, age-appropriate educational programs and screen activities in improving social and language abilities. The essay concludes by emphasizing the importance of creating a family's 'media action plan' to preserve and reinforce meaningful family time.