Elements of Internet Marketing- Assignment

Added on - Dec 2020

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Internet Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................11.1 Explain elements the elements of internet marketing.......................................................11.2 Evaluate internet marketing mix.....................................................................................21.3 Compare internet marketing tools, e-tools that will be used............................................31.4 How interactive order processing will work....................................................................4PART 2............................................................................................................................................52.1 Briefing on mechanics of search engine marketing.........................................................52.2 Opt-in email marketing newsletter...................................................................................62.3 Guidelines for best practices in online public relations and shows how it would be followfor digital marketing communication.....................................................................................62.4 How Smart Restorations Limited can use new digital media communities....................7PART 3............................................................................................................................................83.1 Secondary market research to gather data on customer online shopping behaviour........83.2 Design an online survey to collect data on what encourages shoppers to buy online......93.3 Create poster to demonstrate how use of electronic customer relationship marketing can beused to manage and analyse customer interaction................................................................104.1 Produce an outline for internet marketing plan for Smart Restorations Limited..........104.2 Presentation on pay per click advertising.......................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONInternet marketing is one of the important and great strategy that helps to the organisationto interact and target audience. It also helps to lead with customers to take actions and alignswith particular way to make purchasing decisions. This is because, with the help of internetmarketing, there is low operating cost which would be beneficial advertise products and servicesin different areas of the world (Štefko, Kiráľová and Mudrík, 2015).Present study based on Smart Restorations Limited which is small firm and specialisedfor buying and selling office furniture system. Furthermore, they are also leading edge to recoverand use internet to improve website and conversion rate.For gaining insight knowledge of the report, it covers elements of internet marketing. Ithelps to evaluate internet marketing mix. Moreover, it includes internet marketing tools, e-toolsthat are used to meet with desired level of results. Furthermore, opt-in email marketingnewsletter. In addition to this, it helps to design online survey to collect data that what encourageshoppers to buy online. In addition to this, It helps to produce internet marketing plan for SmartRestorations Limited.PART 11.1 Explain elements the elements of internet marketingInternet marketing is one of the important and powerful aspect that assists to transformmarketing approach. In this consideration, goals can be successfully established in SmartRestorations Limited to build trust and stimulate customer interactivity. Following are differentelements of internet marketing:Online advertising: In order to set successful marketing in business, it can be stated thatonline advertising is one of the important aspect of internet marketing. It helps to gettingvariety of online advertisement that are available in front of the chosen enterprise (Kotler,Kartajaya and Setiawan, 2016). In Smart Restorations Limited, there are several ways foronline advertisement such as google AdWords, PPC advertisement, etc.Social media marketing: Social media marketing integrated into several things in orderto get success in the business. With this regard, Smart Restorations Limited usingdifferent social media channels such as Facebook, Twitter, LinkedIn, etc. It means each1
employee of the chosen business need to share their ideas and information through createnetwork.Email marketing: Email marketing is also important aspect that helps to get digitalmarketing efforts to move for customer attraction. With this regard, sales can be drive todevelop sales so that it assists to reinforce brand in appropriate manner (Baum, 2019).Email marketing helps to make easier work which also increases popularity ofsmartphone in Smart Restorations Limited. Therefore, it can be stated that effectivenessincreases through send and get instant notifications which is effective than ever.Search engine optimisation: Search engine optimisation helps to increase brand of thecompany in successful manner. Search engine optimisation increase brand onlinevisibility with successful search marketing (Bacik, Gavurova and Fedorko, 2015). Withthis regard, on page optimisation technique and keyword strategy in Smart RestorationsLimited develop that helps to show people interest in products and services. Small andmedium companies can receive considerable on return on investment with making SEOefforts.1.2 Evaluate internet marketing mixInternet marketing mix consider way in which products and services deliver in the marketto conduct research and purchase products with online method. In the market, Smart RestorationsLimited implement online strategies to attract and retain more people. Hence, it includesfollowing aspect in internet marketing mix:Product: In order to gain more success in the business, it can be stated that marketingmix of Smart Restorations Limited contain product which refers as services, brand andmerchandise features. The chosen company determines their functions and operationswith office furniture to lead with successful outcomes (Kotler, Kartajaya and Setiawan,2016). In this regard, improvement can be successfully ascertained that helps to exposehigh results in the industry.Price: Furthermore, pricing is also important aspect that helps to improve transparency inthe business. As a result, it is essential to the whole business to set competitive pricingstrategy (Štefko, Kiráľová and Mudrík, 2015). It improves advantages to facingdownward pressure so that different pricing mechanism available in front of SmartRestorations Limited which is the highest bidder and give specific time period.2
Place: Place in the marketing mix refers as path which is used to reach towardscustomers. Organisation develop their own website which helps to cater specific needs ofcountry. These specific requirements can also consist language, product mix, culturaldifferences, etc. (Bacik, Gavurova and Fedorko, 2015). As a result, it can be stated thatbecause of internet goods can be supply to direct delivery of products and services.Promotion: Moreover, there are several ways to promote products and services indifferent areas of the world that would be beneficial to increase positive performances. Inthis regard, Smart Restorations Limited advertisement, sales promotion, customercontact, public relations and direct marketing tools implemented that increase positiveperformances at workplace (Dwivedi, Kapoor and Chen, 2015).1.3 Compare internet marketing tools, e-tools that will be usedFollowing comparison taken in internet marketing tools and e-tools in the business:BasisMarketing toolsE-toolsEase of useMarketing tools are easy to usebecause in business it helps topass vertical response.However, E-tool requires moreknowledge and technologyinformation to test it withsmall amount of customerattraction (Li, Wang and Yu,2015).Relationship builderIn Smart Restorations Limited,if manager consider marketingtools so that vertical responseallow to organise lists and it isresponsible for lists andkeeping them updated(Kovalenko, Okolnishnikovaand Katochkov, 2018).As compare to this, E-toolscreate proper network tovarious employees so that ithelps to perform and responserates to other e-mails.Quick online campaign andtracking capabilitiesWith marketing tool, there isno quick online campaigntracking capabilities because itconsiders detailed report toOn the other hand, onlinetracking capabilities of e-toolsare very effective and uniquewhich helps to provide 3603
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