Elements of Marketing Mix - Doc

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PERSONAL SELLING
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1QUESTIONS...................................................................................................................................11. TransSprech’s strategy in context of marketing mix elements...............................................12. Stating whether TransSprech should focus on personal selling or advertising......................13. Recommendations to Mr. Wursching regarding relationship-based selling.........................2CONCLUSION...............................................................................................................................4REFERENCES...............................................................................................................................5
INTRODUCTIONPersonal selling is done when a sales representative conducts a meeting with clients orcustomer of the company with the purpose of promoting sale. In the present report, it covers acase study of TransSprech as a newly established cellular and phone service provider. In thisreport, key elements of marketing mix are highlighted and had shed light on current marketingstrategies of company. This report will develop understanding about relationship based selling.QUESTIONS1. TransSprech’s strategy in context of marketing mix elementsTransSprech a newly established cellular and phone service provider has a very simple andbasic strategy with respectto each of the four elements of marketing mix i.e. product,distribution, price and promotion. If the first element of marketing mix is considered,TransSprechhas cellular phone services and cellular phones as product to its customers.Company provides customers with 4 cost plans in cellular phone services and 5 different variantsfor cellular phones based in Stuttgart, Germany. Distribution; second element of marketing mixof company includes, coverage in Europe and The United States as well as in most of thedeveloped countries across world. This company maintains its corporate offices in numerouscities around the world (The Marketing Mix 4P’s and 7P’s Explained,2018).Thus, customer service outlets and retail sales are conducted through the company’sofficial website by licensed electronic retailers (Shahhosseini and Ardahaey, 2011). But thecompany does not maintain its own customer service or retail locations. For promotions,TransSprechhas retained a Berlin based publicity and public relations agency to develop aworldwide promotion campaigns. TransSprech had saturated with TV and print advertisementsin European markets as well. As price of work rendered by company is concerned about, there isa premium that customers have to pay to get worldwide coverage of services. Price and plans arenegotiable in case of variations within the established options available to corporate customers.2. Stating whether TransSprech should focus on personal selling or advertisingAccording to current strategies of the company, focus of a firm should be on personalselling. As company has already retained a Berlin based advertising and public relations agencyto promote their services and products in the European markets through TV and print media.Now the company's focus should be on personal advertising, because TransSprech is not1
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