A Marketing Plan for Eli ZERO Electric vehicle

This marketing plan outlines the strategies, efforts, and tactics for Eli ZERO Electric vehicle. It includes target market analysis, market segmentation, and flexible planning.

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Topic: A Marketing Plan for Eli ZERO Electric vehicle
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A Marketing Plan for Eli ZERO Electric vehicle
Introduction
Our marketing plan for Eli ZERO Electric vehicle will be a comprehensive business
document which will outline our marketing strategies, efforts, and tactics to be involved in the
marketing putting consideration marketing-related activities like our budget, goals, etc. For the
marketing plan of Eli ZERO Electric vehicle to be successful, it needs to have these key
elements:-
1. Focus
The focus of the target market of Eli ZERO Electric vehicle will be the middle-class
people in the society, families, children, couples, or with some combination.
Specific
With the strategized implementation of our detailed marketing plan and also using
different tactics measurable results will be achieved like high sells of the vehicles.
2. Flexibility.
The plan will be flexible enough to accommodate future changes and reviews which can
be carried out regularly. (Berry, 2012)
Target Market Analysis
It’s important to know the target market and our customers of Eli ZERO Electric vehicle
and how to attract them. Our target market is the potential customers who can buy the Eli ZERO
Electric vehicles. Selling to everyone is a waste of time, efforts, and money, it's crucial the
company knows the targeted group or audience. For example, middle-class people specializing
on one or two people can be the targeted audience of Eli ZERO Electric vehicles because it will
offer wide market with potentially high sales. Other groups of people we can consider as our
target market are a medium-sized business within urban areas since the cars can be used to move
around for shorter distances but comfortably. Then, the middle-class people can be broken down
into small groups a process called market segmentation. (Kappel, 2017)
The target market analysis for the company will involve the process of studying or doing
primary research of the potential customers, i.e. of Eli ZERO Electric vehicles. It will involve six
main components of analyzing:-
Who: This is finding out who are the potential customers. Know their age range, genders,
occupation, education levels, etc.
What: Find what motivates these potential customers. This can be their overall needs,
interests, hobbies or values. Based on these aspects will know which features of Eli ZERO
Electric vehicle they interested in buying.

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When: Are the time and frequency the potential customers are most likely to buy the
vehicle(s). It can be a specific time, seasonal, location or Channel.
Where: This is finding where the targeted audience geographical location of home or
work, climate, population, economic health and average income.
Why: this is determining why the potential customers will buy Eli ZERO Electric
vehicles. It also involves analyzing the market competition.
How: This is analyzing the customers’ behavior and how they might act, including their
purchasing habits and lifestyle choices.
Conduction of target market analysis will be needed in order to gather or collect data
information by using social media, online resources and tracking competition in which the
analysis will help us in creating market segments, personas, and customers’ profiles. (Rampton,
2017)
Market Segmentation
Market segmentation will be a critical factor or element in our marketing plan. Recently,
with the wide customer population and preferences and high competition, we can classify them
depending on their needs, wants and demands.
The following different types of market segmentation will be used for our marketing plan to be
successful:-
a) Demographic Segmentation is one of the widest and simple, it helps in dividing the
population based on these different variables such as family size(especially couples), age,
gender, life cycle stages, occupation, income, race, religion, and nationality which will be
one of our major determinant of the vehicle pricing. They can be used as taxis.
b) Behavioral Segmentation which involves behavior, decision making patterns and usages
like young people and business people preferring to use these vehicles to move around
within the urban areas.
c) Psychographic Segmentation which is based on peoples’ lifestyle, their activities,
opinions, and interests, social class or standing will be a big influence on marketing the
vehicle.
d) Geographic Segmentation, for instance, people in towns and cities will prefer buying
these vehicles for making short trips.

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References
Berry, T., 2012. What Makes a Good Marketing Plan?. 5 Components of a Successful Marketing
Plan, 4(3), p. 12.
Bhasin, H., 2018. 4 types of market segmentation and how to segment with them?. Marketing
Management, 2(4), p. 7.
Kappel, M., 2017. Find Your Customers With a Target Market Analysis. Marketing Plan, 2(18),
p. 4.
Rampton, J., 2017. Analyzing Your Target Market. Business Success: Digital Marketing, 10(3),
p. 5.