Emami Limited: A Report on Sustainable Development Goal Integration

This report elucidates Emami Limited's sustainability focus, exploring factors driving its sustainable development management and its use of Sustainable Development Goals (SDGs). It identifies three crucial SDGs for the company: ensuring diversity and employee safety, promoting environmental protection, and fostering inclusive growth. The report highlights Emami's initiatives, such as contract cultivation with farmers and the use of eco-friendly technologies. It also proposes strategies for meaningfully contributing to SDGs, including strengthening performance-driven orientation, adhering to environmental protection procedures, and emphasizing inclusive growth. The company's commitment to environmental responsibility and reducing waste is reinforced through its environment management system. Emami Limited's efforts towards sustainable manufacturing, energy consumption reduction, and waste management demonstrate its dedication to preserving resources for future generations. This document is available on Desklib, a platform offering study tools and solved assignments for students.

Running head: SUSTAINABLE DEVELOPMENT GOAL OF EMAMI LIMITED
Sustainable Development Goal of Emami Limited
Name of the student
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1SUSTAINABLE DEVELOPMENT GOAL OF EMAMI LIMITED
Executive Summary
The primary purpose of this report is to elucidate on the current sustainability foci of Emami
Limited. It also discusses about the factors that can drive the company for managing
sustainable development in an effective manner. It states whether sustainable development
goals are being used by Emami Limited. It also discusses about the three sustainable
development goal that are crucial for the company. It also proposes viable strategies that can
help it in meaningfully contributing to the sustainable development goals.

2SUSTAINABLE DEVELOPMENT GOAL OF EMAMI LIMITED
Table of Contents
Introduction................................................................................................................................3
Major Challenges for implementation of SDG in Emami Limited-don’t write.........................3
Current Sustainability Foci of Emami Limited......................................................................3
Factors driving the company for effective management of sustainable development...........4
Use of SDG in Emami Limited..............................................................................................5
Sustainable Development Goal relevant to Emami Limited......................................................5
Innovative and viable strategies of Emami Limited contributing to SDG.................................7
Conclusion..................................................................................................................................8
References:...............................................................................................................................10

3SUSTAINABLE DEVELOPMENT GOAL OF EMAMI LIMITED
Introduction
Sustainable Development refers to the development that can help in meeting the needs
of the present and it does not compromise ability of the future generations of meeting their
needs. Sustainable Development can help in protecting the resources of the world and its
primary agenda is controlling the resources of the world. Sustainable Development Goal
(SDG) is known as global goal and it calls for ending of poverty and protecting the planet so
that people can enjoy peace. Emami Limited is a feast growing personal health care business
of India that has a portfolio of famous brand names like Boro Plus, Fair and Handsome,
Navratna, Zandu Balm and Kesh King. It was established in the year 1974 and boasts of a
portfolio of more than 300 products that are on the basis of ayurvedic formulation
(Emamigroup.com 2018). Emami Limited currently operates in more than that of 60
countries that has made it extremely popular within the market. This report discusses about
the challenges in relation to Sustainable Development Goal (SDG) of Emami Limited. It
states about the current sustainability foci pertaining to the company and the factors that can
help the company in managing the aspect of sustainable development. It elaborates on the
three SDG that are of relevance for the company and proposes innovative strategy that can
help the company in contributing to the SDG goal.
Major Challenges for implementation of SDG in Emami Limited-don’t write
Current Sustainability Foci of Emami Limited
Emami Limited lays great amount of importance on the aspect of corporate
citizenship and good corporate culture. It abides by the best government practice that can
help in protection of the interest of the stakeholders of company. Emami has launched brands
that can help in meeting the different consumer needs and span across different income
groups. Emami Limited has made use of the power of the Ayurveda along with modern
science for improving the lives of the people. Emami strives in making use of eco-friendly
technology that can ensure the sustainability of the company within the Indian market
(Cuevas, Julkunen & Gabrielsson 2015, pp 150). Emami Limited fosters differentiation by
utilising people-centric technologies that can win the favour of the customers. Emami
Limited raises the awareness of the consumers in relation to their rights with the help of
education and product labelling. The company also takes recourse to helpful marketing
communication that can help it to be sustainable in the prevailing market. Emami Limited
provides full details of the contents of the products and promotes the manner of their safe

4SUSTAINABLE DEVELOPMENT GOAL OF EMAMI LIMITED
usage that can give a competitive edge to the company as compared to the competitors (Oelze
et al. 2016, pp 242). They provide all the relevant details regarding the disposal of the
products along with services that is the current sustainability focus of the company. Emami
Limited also makes use of multi-culture clinical trial that takes care of the fact that the
products of Emami does not have a bad impact on the users. The company is instrumental in
the developing of path breaking products that can benefit all kinds of stakeholders (Wilson
2015, pp 434). Emami Limited takes care of the fact that quality of the products are managed
and it ensures the fact that there is sustainable supply in relation to selected raw materials.
Backward linkages have been developed by the company with other community based
organizations. The farmers supply quality raw material in various states of India.
Factors driving the company for effective management of sustainable development
It is important for a business to have competitive advantage in the present age that can
ensure the profitability of a company. Remaining competitive within the market is not
dependent on the factor of financial assets. Sustainable Development has increased the
pressure on the companies in relation to the designing of strategies. The conventional
economics ignores the societal along with environmental needs of the world. It is not possible
for a company to be accountable to the various stakeholders. The conflicting interest in
between the different parties cannot be the functional model in relation to corporate
governance. The amalgamation of the contradictions will be possible with the help of
amalgamation of concepts pertaining to sustained competitive advantage that originates on
the resource base of a company. The integration of the different stakeholders can help Emami
Limited in getting a privileged position within the market (Gonzalez-Lafaysse and
Lapassouse-Madrid 2016, pp 562). The integration in relation to sustainability can act as a
distinctive competency for Emami Limited that can help it in identifying profitable market
niches. Effective managing the aspect of sustainable development can help Emami Limited in
the arena of competitive advantage that can provide it with an advantageous position within
the market. Environmental awareness is an important arena of the present age and the
companies that who do not abide by the environmental standards will have their culture
undermined by the personal principles of the employees (Elder, Lister and Dauvergne 2014,
pp 78). This factor has driven Emami Limited for developing SDG that can help it to stay
relevant in the present environment. The managerial attitude towards that of the natural
environment can act as force of transformation that can help in bringing about positive

5SUSTAINABLE DEVELOPMENT GOAL OF EMAMI LIMITED
changes within an organization. It will help in the creation of applicable ideas pertaining to
profit making with the help of sustainable practices.
Use of SDG in Emami Limited
Emami Limited makes use of SDG in the aspect of planning along with reporting that
has helped it gain a prominent position in the Indian market. Emami Limited is involved in
contract cultivation in relation to macuna by the famers coming from South Gujarat. The
macuns is an important ingredient in the health care offering of Emami. Emami Limited is
instrumental in providing technical guidance along with training in relation to cultivation that
greatly helps the farmers (Thorlakson, de Zegher and Lambin 2018, pp 43). The initiative has
proved to be useful in enhancing income of the farmers and it has made the farmers conscious
about conservation pertaining to medicinal plants. The initiative that has been undertaken by
Emami Limited has helped in the promotion of medicinal plant cultivation. This action
undertaken by Emami Limited has helped the company in the aspect of biodiversity
conservation and it has led to the enhancement of livelihood in relation to the rural
communities (Wey, Zhang and Chang 2016, pp 110).
Emami Limited has taken recourse to special efforts in relation to sustainable
development. Emami Limited has been instrumental in designing technologies that has
enabled sustainable manufacturing process. Emami Limited has employed opportunities
pertaining to green solutions along with the organic product design. The SDG is used in the
field of inter-department communication of Emami Limited that can help the purchase
department of the company to act on the basis of sales forecasts (Hornibrook, May and
Fearne 2015, pp 268). It can help Emami Limited in the aspect of optimum raw material
procurement. Emami Limited is abiding by SDG and they are reducing the weight of the
materials that it makes use of for the purpose of packaging. Emami Limited has utilised
sustainability in relation to the procurement supply chain. Emami Limited procures the herbs
from the traders who get them from the small farmers (Tang, Lai and Cheng 2016, pp 394).
The raw materials in relation to Emami Limited are received from the vendors who stay close
to that of the manufacturing units.

6SUSTAINABLE DEVELOPMENT GOAL OF EMAMI LIMITED
Sustainable Development Goal relevant to Emami Limited
Emami Limited takes care of the fact that the consumers are well-cared for and they
take care of the health of the employees. The health of the employees of Emami Limited are
of crucial importance for the company. The SDG of Emami Limited is in relation to ensure
diversity, prevent discrimination and take care of the safety of the employees. Emami
Limited is instrumental in providing equal employment opportunities to the employees
regardless of caste, gender and race. The right of the employees of Emami Limited are
protected by the company in relation to freedom of the association and that of collective
bargaining. The employees are provided access to the Grievance Redressal Mechanism that
helps in protecting the employees of the company. Emami Limited provides the right kind of
work environment that takes care of the fact that the women employees in the company are
provided with dignity and respect (Emami et al. 2015, pp 120). The company has zero
tolerance in relation to sexual harassment and disciplinary actions are taken in this kind of
case by the company. The female employees can freely report regarding any incident of
sexual harassment and prompt actions are taken in this kind of a case. Emami Limited has
strengthened the performance-driven orientation with the help of robust competence mapping
and gap identification. The human resources team of Emami Limited conducts training
programmes that takes care of the well-being of the employees (Bansal, Khanna and Jain
2017, pp 87). Emami Limited organises the recreational events with the help of cricket
matches and quiz contest that are inter-departmental.
Emami Limited in order to be sustainable adheres to best procedures pertaining to
environment protection. Emami Limited has high standard in relation to environment
responsibility and they take measures that can reduce the impact of the environment. Emami
Limited takes care of the planet and they want to preserve the resources of the planet for the
future generations. Emami Limited aims at mitigating waste and they identify the innovative
ways that can help in reduction of waste. Emami Limited is instrumental in following policies
related to environment protection that is applicable to all the business places. The
environmental policies are in line with that of the local requirement which prevails in the
operating country (Raheja 2014, pp 302). Emami greatly believes in the cause of sustainable
development that is reinforced with the help of environment management system. The
environment management system are practised across that of the manufacturing units. Emami
Limited puts in efforts that can help in improving environment protection measure. Emami
Limited has designed various technologies that can enable the process of sustainable

7SUSTAINABLE DEVELOPMENT GOAL OF EMAMI LIMITED
manufacturing and power consumption pertaining to the company is limited as compared to
the revenue of Emami Limited. Emami Limited makes efforts that can minimise the aspect of
energy consumption (Epstein 2018, pp 54). There has been rapid increase pertaining to
company operations but still it aims at reducing the energy consumption. In the financial year
2016, effluents and the solid waste that was generated were under the limit that has been
prescribed by Consumer Product Safety Bureau.
Emami Limited as a sustainable development goal plays emphasis on the aspect of
inclusive growth along with equitable development. Emami Limited as a part of the SDG has
made use of ancient science pertaining to Ayurveda for the creation of brands that can help in
meeting health care need in relation to the consumers. Emami Limited has taken initiatives
with the help of Corporate Social Responsibility (CSR) Board. Emami Limited has
undertaken water along with sanitation programmes that can greatly benefit the environment.
It has promoted education and enhanced the vocational skills of the employees (Crane and
Matten 2016, pp 96). Emami Limited as an integral part of the CSR goal has undertaken
social upliftment programme that can promote the aspect of art along with culture. The
projects of Emami Limited are according to Schedule VII in relation to the Companies Act
2013. These projects are directly carried out by the company and agencies are also taken
recourse to for the implementation of projects of the Company (Seck 2016, pp 53). Impact
assessment is carried out towards the end of each year by Emami Limited that can help in
understanding the efficacy of the programmes. It can improve the design along with delivery
of the future initiatives.
The sustainable development goals will be able to help Emami Limited in addressing
challenge pertaining to global co-operation. It can help in bringing the stakeholders of Emami
Limited together that can help them in addressing the challenges in a pro-active manner.
Emami Limited supporting the SDG will pave the path for econpmic growth and create
employment opportunities in India. SDG will be able to help in driving growth of a company
by creating the shared value (Gonzalez-Lafaysse and Lapassouse-Madrid 2016, pp 564) With
the help of SDG the company would be able to send a positive message to the investors
regarding their capability of managing environmental along with governance risk. Emami
Limited would be able to benefit from the new sources of the capital like green bonds. The
SDG of Emami Limited will be able to activate the aspirational purpose of the company that
can act like a foundation in relation to its strategy.

8SUSTAINABLE DEVELOPMENT GOAL OF EMAMI LIMITED
Innovative and viable strategies of Emami Limited contributing to SDG
Emami Limited can serve the employees by providing them with maternity along with
paternity policy. The viable strategy that can be taken recourse to by Emami Limited is
providing leave facility to the male employees. The male employees can be provided with the
opportunity of working for four hours in the first three months and they can be provided with
the opportunity of finishing the rest of the work at home. Emami Limited can carry out
sustainability audit that can help them in protecting the environment. This process can help
the company in reviewing the current policies along with procedures. It can prove to be of
great benefit for the company in looking for the areas that can help the company in operating
in a sustainable manner (Thorlakson, de Zegher and Lambin 2018, pp 49) A comprehensive
audit can be undertaken by Emami Limited that can help in the establishment of a realistic
sustainability plan. Emami Limited can undergo inclusive growth with the help of its
innovative value creation model. The company can build relationship with the grocers along
with the other mass retailer that can help in providing advantaged access to the consumers.
They can make use of in-store execution and align the supply chain strategy that can help
them in securing broad distribution with the growth of their partners. The appropriate target
of Emami Limited would be to earn an annual growth of more than 20 % in a year that can
help it to emerge as the number one FMCG company within the Indian market. The follow-
up process can be taken recourse to by Emami Limited that can help the company in
evaluating the effective of the strategies (Wilson 2015, pp 439). Review process can be
undertaken by the company that can help it in judging the effectiveness of the sustainable
development strategies.
Conclusion
Emami Limited puts emphasis on corporate citizenship along with good corporate
culture. Emami Limited adheres to government practice that can protect interest of
shareholders of a business. Emami Limited has used Ayurveda and modern science that can
bring about improvements in lives of people. Emami Limited takes recourse to eco-friendly
technology that has helped the company in being sustainable within the Indian market. The
integration of the sustainability factors can help the company in the identification of
profitable market niche. Emami Limited puts a great amount of importance on the consumers
and takes care about their health. Emami Limited puts great amount of importance on health
of employees. Emami Limited wants to mitigate the waste and they make use of innovative
ways that can reduce the element of waste in the world. They harp on the aspect of inclusive

9SUSTAINABLE DEVELOPMENT GOAL OF EMAMI LIMITED
growth and that of equitable development. Emami Limited makes use of ancient science that
helps in meeting the needs of health care of the customers. Emami Limited can provide the
employees with maternity and paternity policies that can provide the company with
competitive advantage over the competitors. Sustainability audit can be carried out by Emami
Limited that can help the company in offering protection to the environment. Emami Limited
should review the policies and build relationship with grocers that can provide them with an
edge within the Indian market.

10SUSTAINABLE DEVELOPMENT GOAL OF EMAMI LIMITED
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An Early Assessment (No. 118).
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Cuevas, J.M., Julkunen, S. and Gabrielsson, M., 2015. Power symmetry and the development
of trust in interdependent relationships: The mediating role of goal congruence. Industrial
Marketing Management, 48, pp.149-159.
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development studies research agenda. Progress in Development Studies, 14(1), pp.77-90.
Emami, P., Xu, W., Bjornlund, H. and Johnston, T., 2015. A framework for assessing the
procedural justice in integrated resource planning processes. Sustainable Development and
Planning, 7, pp.119-130.
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http://www.emamigroup.com [Accessed 7 Sep. 2018].
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corporate social, environmental and economic impacts. Routledge.
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Raheja, S., 2014. EMAMI LIMITED: PRODUCT DEVELOPMENT-A CASE
STUDY. International Journal of Management, IT and Engineering, 4(5), p.302.

11SUSTAINABLE DEVELOPMENT GOAL OF EMAMI LIMITED
Seck, S.L., 2016. Indigenous Rights, Environmental Rights, or Stakeholder Engagement:
Comparing IFC and OECD Approaches to Implementation of the Business Responsibility to
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