Marketing Strategies for Emas Offshore in the Oil and Gas Industry

Business Consultancy Project
Emas Offshore - oil and gas industry
Oil and gas industry in offshore
Name of the Author
University Name-

Table of Contents
Introduction...........................................................................................................................................1
Description of company.....................................................................................................................1
Marketing models and concepts, critically examine the current market position offshore vessel to
support oil and gas industry in offshore.............................................................................................2
Three Marketing objectives that Emas Offshore Company should pursues for its vessel supporting
offshore services................................................................................................................................6
Marketing plan of Emas Offshore Company.....................................................................................8
Detailed marketing communication plan...........................................................................................8
Conclusion...........................................................................................................................................10
References...........................................................................................................................................11

Introduction
With the change in time and economic factors, each and every organization needs to
take proper marketing acts and activities to run the business effectively. The company
undertaken in this report is Emas Offshore which has been operating its busienss in the oil
and gas industry. This company is providing offshore vessel to support oil and gas industry in
offshore and indulge in supporting vessel activities on international level. . The marketing
plan is undertaken to promote its Anchor handling tug Supply vessel services in market. The
main objective of marketing strategy of company is to showcase the unique quality intents of
company which may be beneficial for the clients if they avail Anchor handling tug Supply
vessel services from the company. Emas Offshore could use social media, loyalty card,
strategic alliance with other organizations and conducting the seminars and survey as its
marketing strategies in market.
Description of company
Emas Offshore is one of the biggest Asia’s pacific offshore support service providers
having headquartered in Singapore and founded in 2007. This company has been operating its
business on international level and offering international offshore services to its clients
(Emass Offshore Company, 2017).

Part-1
Marketing models and concepts, critically examine the current
market position offshore vessel to support oil and gas industry in
offshore
The current market position of Emas Offshore is not effective and company is
consistently failing its business due to high competition and strict legal compliances (Emass
Offshore Company, 2017).
Issues and resolution
It is analyzed that the main issue in the marketing position of company is based on the non-
effective marketing strategies and non-experienced employees indulged in its offshore vessel
to support oil and gas services (Bobocea, et al., 2016). The main problem which Emas
Offshore has been facing in its current marketing model is related to its start activities. Most
of the employees are less focused on analyzing the consumer’s needs, securing information
and design the offshore services as per the clients need and demand in market (Crowley2015
Two direct competitors of the Emass Offshore Company
Rivals name Revenue Market share
MMA offshoe 196.5 Million 12%
BW offshore 658.4 Million 13%
(Source: Emass Offshore Company, 2017)
Target marketing and positioning
Product and offer shore services- Anchor handling tug Supply vessel support services in
market.
Targeting for the product

Target Segment Client Need Feature and Benefit
International Clients Low fuel consumptions Target to reduce Emas vessel
fuel consumptions by 20% to
40% by Install 24 hours online
flowmeter to monitor fuel
consumption of vessel.
Southeast Asia Market -
Domestic
Requirement’s
Local registry vessel Change vessel registry as per
local requirement.
Long Term Charter Clean HSE track record. High
health, safety and environment
(HSE) standards.
Promoting the HSE measures
and reducing the risk of life of
employees and strength safety
standards onboard as per client
requirement
Positioning
The Emas Offshore Company needs to maintain the effective work approach to identify all
the applicable internal and external factors which are affecting the business (Paterson, et al.
2018). After that, company needs to develop proper strategic approach to meet these business
issues. However, the main issue of the Emas Offshore Company is related to the complexity
of the offshore services costing offered in the Asian market. Emas Offshore needs to develop
proper action plan to identify the timeframe required to implement the strategic approach and
install 24 hours online fuel flow meter to monitor vessel fuel consumption. It will not only
strengthen the overall business output but also assists in creating strong brand image in long
run (Perreault, Cannon, and McCarthy, 2015).
Current and aspire position of Emass Offshore company.
As per the annual report of company, the current cost of sales of its all offshore services
US$28.million which includes the penalties and taxes incurred by company in the last year. It

is analyzed that if Emass Offshore Company installs 24 hours online fuel flow meter to
monitor ship fuel consumption then it will surely satisfy clients will with the daily usage of
the ship. It will also lower down the cash outflow of clients at large. Nonetheless, the Emas
Offshore Company has been currently focused on fleet of 51 vessels comprising AHTs, AHTSs,
PSVs, barges, OAVs, FPSOs and a heavy lift and pipe laid construction vessel. The new support oil
and gas services in market and develop marketing strategic plans with several agencies for
setting up strong shipping lines will focus on installation of 24 hours online fuel flow meter
to monitor ship fuel consumption then it will surely satisfy clients will with the daily usage of
the ship However, it will result to high level of cash outflow from the business which
negatively impacted the project acceptance capacity of the business in long run (Emass
Offshore Company, 2017).
SWOT analysis
Strength
Strong brand image and team of highly
experienced employees in its process.
Mr. Ranjeet, CEO of company undertook
idea of agency support service to strengthen
several shipping lines to promote its offshore
services and offshore vessel to support oil
and gas industry (Bobocea, et al.., 2016).
Weakness
High complexity and business issues in its
developed operational marketing plan.
It increases the complexity of Company to
plan to adopt the Zero Accident / incidents
and Health safety program which put
emphasizes upon more experiences seafarer
in the filtration process of oil and gas
products
Opportunity
After installation of 24 hours online fuel flow
meter to monitor ship fuel consumption then
it will surely satisfy clients will with the daily
usage of the ship then it will not only attract
more clients in shipping offshore busienss
but also lower down the costing of its
offshore services
Threat
Issue of high cash outflow and increased cost
of capital due to re-engineer is value chain
activities to customize its offshore services as
per the Corporate Policy Statement on
Health, Safety and Environment (HSE). It
may be big failure if company fails to
undertake this issue effectively