Embracing the Concept of Home in the Hospitality Industry

HOSPITALITY 1
HOSPITALITY
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HOSPITALITY 2
Executive Summary
Many organizations in the hospitality industry implement the concept of home. The report will
be looking into depth about the concept of home. The report will also look at how the
accommodation providers have employed the concept of home in their services. To make sure
that the theory is applicable, the report will also look into how Melbourne Comfort can
implement the concept of home and the reason why it needs to do so.

HOSPITALITY 3
Table of Contents
Introduction.............................................................................4
Background to the Business..........................................................4
The concept of home..................................................................5
How accommodation providers are making use of the home concept.........7
Creating the home experience for the business....................................9
Conclusion...............................................................................9
References .............................................................................11

HOSPITALITY 4
Introduction
The concept of home in the hospitality is taking center stage in the industry.
Organizations that are interested in making the customers feel like they are in their homes are
making sure that the services provided are in line with their home needs. It is imperative to note
that the concept of home is implemented from different perspectives. The hotels are designing
their rooms in a way they depict homes, providing services in a friendlier manner, cooking food
that is embraced by the culture, availing essential amenities to the customers for luxury and
comfort, and creating an environment that makes the customers feel as part and parcel of the
community. The purpose of the report is to look into ways in which the hospitality industry has
embraced and implemented the concept of home in most of the hotels. The report will also offer
suggestions on how the organization at hand will use the concept of home and why it should use
it.
Background to the Business
The organization that will be used in this case will be named Melbourne Comfort.
Melbourne Comfort is a hotel that is owned by one of the business persons in Australia, and it
has done well in the last few years. The hotel is only eight years old, and it has been doing well
in the market, and this has been seen in the way that it has been offering stiff competition from
some of the major organizations in the hospitality industry. The hotel is a five-star organization
with smart accommodation and technologically advanced. Some of the services that the hotel
offers are accommodation, conferencing, food, bar, tours around Australia, and also outdoor
events. The hotel is located in Melbourne, but soon some of its branches will be opened in
different locations around Australia. The targeted customers in this hotel are the local community