Emerging Technological Trends for enhanced Competitive Advantage and Improved Decision-Making: A Case Study of Tesco

This presentation discusses the current and emerging technologies used by Tesco, their current business challenges, probable solutions, and emerging technological trends for enhanced competitive advantage and improved decision-making. It also proposes an improved competitive organizational strategy for Tesco.

EMERGING BUSINESS AND
TECHNOLOGIES
TESCO

INTRODUCING THE TOPIC
• THIS PRESENTATION IS ABOUT STUDYING THE EMERGING TECHNOLOGIES
USED BY TESCO CURRENTLY
• THE PURPOSE OF THIS PRESENTATION WILL BE SERVED THROUGH
EXPLAINING THE CURRENT PRACTICES AND IDENTIFYING TECHNOLOGIES TO
FURTHER THE PERFORMANCE IN RESPECT TO ATTAINING COMPETITIVE
ADVANTAGE AND MAKING IMPROVED DECISIONS

CHOSEN ORGANISATION - AN OVERVIEW
• FOUNDED 100 YEARS AGO IN 1919, TESCO IS A PUBLIC LIMITED COMPANY
• THE NUMBER OF STORES AS OF 2019 IS CLOSE TO 6,800
• OFFERING PRODUCTS TO PEOPLE IN THE UNITED KINGDOM, IRELAND, INDIA,
MALAYSIA, HUNGARY, CZECH REPUBLIC AND POLAND
• OPERATES THROUGH VARIETY OF STORE FORMATS LIKE SUPERMARKET,
HYPERMARKET, CONVENIENCE SHOP AND SUPERSTORE
(TESCOPLC.COM, 2019)

CURRENT TECHNOLOGY RELATED
PRACTICES
• TESCO USES VOICE ASSISTANT GOOGLE HOME AND THE IF THIS THEN THAT (IFTTT) PLATFORM TO OFFER
AUTOMATED ONLINE SHOPPING EXPERIENCE TO CUSTOMERS
• TESCO OFFERS MOBILE PAYMENTS FACILITY THROUGH THE LAUNCH OF PAY+ PLATFORM
• THE PLATFORM CAN BE LINKED TO MULTIPLE PAYMENT CARDS
• CASHLESS STORE OF TESCO OFFERS FRICTIONLESS SHOPPING EXPERIENCE
• TESCO PROMOTES AUTOMATED RESPONSES ON FACEBOOK
• WORKING WITH SPOON GURU TO OFFER RELEVANT PRODUCTS
• ROBUST WI-FI SYSTEM FOR EMPLOYEES ACROSS ITS STORES, AND FOR CUSTOMERS TO CHECK PRICES
AND ACCESSING THE LOYALTY PROGRAMME
(TESCOPLC.COM, 2019)

CURRENT BUSINESS CHALLENGES
• DECREASE IN OPERATING PROFITS
• FINANCIAL ISSUES
• LOW-COST STRATEGY IS AFFECTING THE COMPANY’S PROFIT MARGIN
(WOOD, WRIGLEY & COE, 2016)

PROBABLE SOLUTIONS
• ON A BROADER ASPECT, PROBABLE SOLUTIONS TO THESE PROBLEMS ARE
INCREASING SALES AND SO THE PROFIT MARGIN
• INCREASING SALES WILL MEAN TESCO HAS BEEN ABLE TO ATTRACT NEW
CUSTOMERS
• THIS IMPLIES TO INCREASED CUSTOMER BASE IF TESCO IS ABLE TO BOOST
ITS CUSTOMER RETENTION RATE
• INCREASING PROFIT MARGIN IS REQUIRED UTTERLY TO BOOST THE
OPERATING PROFITS
(KARADAG, 2015)

HOW TO REACH TO THE SOLUTIONS
• THE DISCUSSED SOLUTIONS CAN BE REACHED OR ATTAINED BY ADOPTING THE
CURRENT AND EMERGING TECHNOLOGIES
SOME OF THE TECHNOLOGICAL SOLUTIONS ARE:
1. AN IMPROVED VOICE SEARCH-ENABLED SEO FOR LEAD GENERATION
2. CLOUD COMPUTING FOR IMPROVING COLLABORATIONS
3. PREDICTIVE ANALYTICS FOR IMPROVED FORECASTING
4. ARTIFICIAL INTELLIGENCE IN SALES
(WIESE, ZIELKE & TOPOROWSKI, 2015)

EMERGING TECHNOLOGICAL TRENDS
FOR ENHANCED COMPETITIVE
ADVANTAGE AND IMPROVED DECISION-
MAKING
• VARIOUS EMERGING TECHNOLOGICAL TRENDS COULD HAVE AN IMPACT ON
THE BUSINESS AS WELL AS ON THE MANAGEMENT’S DECISION-MAKING
• SOME OF THE TRENDS INCLUDE BUT NOT LIMITED TO SUCH AS AN IMPROVED
VOICE SEARCH-ENABLED SEO FOR LEAD GENERATION, ARTIFICIAL
INTELLIGENCE IN SALES AND SO FORTH.

CONTINUE…
AN INTRODUCTION TO THE SECTION:
• THE SECTION DISCUSSES THE EMERGING TECHNOLOGICAL TRENDS IN THE
CONTEXT OF TESCO
• TECHNOLOGICAL TRENDS TO BE DISCUSSED

CONTINUE…
AN IMPROVED VOICE SEARCH-ENABLED SEO FOR LEAD GENERATION:
• VOICE-BASED SEARCH IS BOOMING
• IT IS MORE USER FRIENDLY THAN A MANUAL ENTRY SEARCH METHOD
• MAJOR ORGANISATIONS SHOULD INVEST IN INCREASING THEIR SEO
EFFICIENCY
(ZHANG ET AL., 2019)

CONTINUE…
CLOUD COMPUTING FOR IMPROVING COLLABORATIONS:
• CLOUD COMPUTING TECHNOLOGY IS A POTENTIAL TECHNOLOGICAL
DEVELOPMENT
• IT BOOSTS WORKPLACE COLLABORATIONS
(RITTINGHOUSE & RANSOME, 2017)

CONTINUE…
PREDICTIVE ANALYTICS FOR IMPROVED FORECASTING:
• TECHNOLOGIES SUCH AS DATA MINING, MACHINE LEARNING, ARTIFICIAL
INTELLIGENCE AND MODELING MAKE PREDICTIVE ANALYTICS A POTENTIAL
TECHNOLOGY
• THIS IS EXTREMELY HELPFUL IN ENHANCING EFFICIENCY IN FORECASTING
(LAROSE, 2015).

CONTINUE…
ARTIFICIAL INTELLIGENCE IN SALES:
• AI HAS EMERGED A MUCH-TALKED ABOUT TOPIC
• IT IS MAKING THINGS QUICKER AND EASIER AS WELL
• AI IS BECOMING A PART OF EVERY SINGLE BUSINESS SECTOR
(RUSSELL & NORVIG, 2016)

PROPOSAL FOR AN IMPROVED
COMPETITIVE ORGANISATIONAL
STRATEGY
• THIS SECTION DESCRIBES THE NEED TO SEND A PROPOSAL TO THE BOARD
TEAM ABOUT AN IMPROVED ORGANISATIONAL STRATEGY
• THERE IS A NEED TO ADD FEW FRESH THING TO THE BUSINESS

CONTINUE…
ANALYSING THE BUSINESS STRATEGY OF TESCO:
• TESCO IS STRUGGLING TO ENJOY INCREMENTING PROFITS FROM ITS COST-
LEADERSHIP MODEL
• THE REASON BEING INCREMENTING MARKET COMPETITION IN THE FORM OF
LIDL AND ALDI, AND RISING CONSUMER DEMAND FOR CHEAPER PRODUCT
(THEGUARDIAN.COM, 2019)

CONTINUE…
IDENTIFYING WAYS TO REMAIN PROFITABLE WHILE CONTINUING WITH
THE COST-LEADERSHIP STRATEGY:
• TO REMAIN PROFITABLE TESCO MUST GIVE THEIR MODEL A SERIOUS
CONCERN
• THEY CAN BE BENEFITTED FROM APPLYING AND ACCOMPANYING A FRESH
NEW IDEA WITH THE EXISTING BUSINESS MODEL
• MORE SPECIFICALLY, THEY SHOULD GIVE MORE FOCUS TO ‘PRODUCT
DEVELOPMENT’
(WADA, 2018)

CONTINUE…
NEW PRODUCT DEVELOPMENT:
• UNDER NEW PRODUCT DEVELOPMENT, IT IS RECOMMENDED TO INVEST
MORE IN EMERGING TECHNOLOGIES SUCH AS ARTIFICIAL INTELLIGENCE IN
SALES

CONTINUE…
THE PRODUCTS:
• THE PRODUCTS WILL REMAIN THE SAME; HOWEVER, THE OPERATIONS
PROCESS WILL BE MADE A LOT BETTER
• NEW TECHNOLOGIES WILL BE IN USE
• LIKE ARTIFICIAL INTELLIGENCE IN SALES, CLOUD COMPUTING FOR IMPROVING
COLLABORATIONS, PREDICTIVE ANALYTICS FOR IMPROVED FORECASTING AND
AN IMPROVED VOICE SEARCH-ENABLED SEO FOR LEAD GENERATION
(JACKSON, 2019)

THE BENEFITS AND THE CHANGE TO
THE BUSINESS WITH THE PROPOSED
STRATEGY
• THE BENEFITS OF THE CHANGE SERVES AS A MOTIVATION WHICH ASSESS
THE PROGRESS IN THE WORK.
• THE COMPANY WILL BE ABLE TO RESPOND FASTER TO THE CUSTOMER
NEEDS.
• IT ALSO HELPS IN ALIGNING THE RESOURCES IN THE ORGANIZATION.

CONTINUE…
• IT HELPS THE MANAGEMENT AND THE STAFFS TO SUPPORT THE CONCERNS
REGARDING THE CHANGES IN THE ENVIRONMENT.
• IT ALSO HELPS THE MANAGEMENT TO PLAN EFFICIENT COMMUNICATION
STRATEGIES
• OVERALL THE MORALE, PRODUCTIVITY AND QUALITY OF THE WORK WILL
INCREASE.

THE CHANGE
• IT HELPS IN THE IMPROVEMENT OF COOPERATION, COLLABORATION AND
COMMUNICATION.
• IT ALSO REDUCES THE STRESS AND ANXIETY OF THE WORKERS WHICH ARE
WORKING FOR THE COMPANY THAT WILL ENABLE THE EMPLOYEES TO STAY
LOYAL TO THE ORGANIZATION.
• THE COMPANY WILL BE ABLE TO IDENTIFY NEW STRATEGIES AND CREATE
NEW PRODUCTS THAT CAN GROW THE COMPANY IN A NEW WAY.

THE CHALLENGES WHICH WILL BE FACED BY
THE ORGANIZATION …
• LACK OF PROPER PLANNING
• DECREASE IN THE EMPLOYEE MORALE
• LACK OF CONSENSUS

CONTINUE…
• TEMPORARY PROBLEMS IN ADOPTING THE NEW TECHNOLOGY
• FAILURE IN PROPER COMMUNICATING WITH THE EMPLOYEES AD THE
MANAGEMENT
• CHANGES IN THE TARGET WHICH WERE PREVIOUSLY SET BY THE TOP
MANAGEMENT

CONTINUE…
• CHANGES IN THE ORGANIZATIONAL STRUCTURES AND DECISION MAKING OF
THE EMPLOYES
• UPDATING THE APPROPRIATE DOCUMENTS WHICH WILL BE ALIGNING TO THE
CHANGES PROCESS IN THE ORGANIZATION.
• LACKING VISIBILITY INTO THE CHANGE PROCESS

REFERENCES
• WOOD, S., WRIGLEY, N., & COE, N. M. (2016). CAPITAL DISCIPLINE AND FINANCIAL MARKET
RELATIONS IN RETAIL GLOBALIZATION: INSIGHTS FROM THE CASE OF TESCO PLC. JOURNAL OF
ECONOMIC GEOGRAPHY, 17(1), 31-57.
• KARADAG, H. (2015). FINANCIAL MANAGEMENT CHALLENGES IN SMALL AND MEDIUM-SIZED
ENTERPRISES: A STRATEGIC MANAGEMENT APPROACH. EMAJ: EMERGING MARKETS JOURNAL, 5(1),
26-40.
• TESCOPLC.COM. (2019). HOME. RETRIEVED 3 AUGUST 2019, FROM HTTPS://WWW.TESCOPLC.COM/
• WIESE, A., ZIELKE, S., & TOPOROWSKI, W. (2015). SUSTAINABILITY IN RETAILING–RESEARCH
STREAMS AND EMERGING TRENDS. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION
MANAGEMENT, 43(4/5).

CONTINUE…
• ZHANG, Y., XU, L., MENDOZA, A., YANG, G., CHINPRUTTHIWONG, P., & GU, G. (2019).
LIFE AFTER SPEECH RECOGNITION: FUZZING SEMANTIC MISINTERPRETATION FOR
VOICE ASSISTANT APPLICATIONS. IN NDSS.
• RITTINGHOUSE, J. W., & RANSOME, J. F. (2017). CLOUD COMPUTING: IMPLEMENTATION,
MANAGEMENT, AND SECURITY. CRC PRESS.
• LAROSE, D. T. (2015). DATA MINING AND PREDICTIVE ANALYTICS. JOHN WILEY & SONS.
• RUSSELL, S. J., & NORVIG, P. (2016). ARTIFICIAL INTELLIGENCE: A MODERN APPROACH.
MALAYSIA; PEARSON EDUCATION LIMITED,.
• WADA, T. (2018). CAPABILITY-BASED COST LEADERSHIP STRATEGY OF JAPANESE
FIRMS. ANNALS OF BUSINESS ADMINISTRATIVE SCIENCE, 17(1), 1-10.
• MORTIMER, G. (2017). WHY AUSTRALIAN SUPERMARKETS CONTINUE TO LOOK TO THE
UK FOR LEADERSHIP. THE CONVERSATION, (20).
• JACKSON, P. C. (2019). INTRODUCTION TO ARTIFICIAL INTELLIGENCE. COURIER DOVER