Emerging Food Industry in Australia - Challenges and Opportunities

This report provides an overview of the protein products industry in Australia, challenges, opportunities, and implications. It discusses the challenges faced by protein products in Australia, such as pricing, regulatory hurdles, and socio-cultural norms. It also highlights the opportunities for protein products in Australia, such as sustainable food production, rising demand, and growing health concerns. The report concludes that protein products have the potential to become a profitable industry in Australia.

Running head: EMERGING FOOD INDUSTRY IN AUSTRALIA
Emerging Food Industry in Australia
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1EMERGING FOOD INDUSTRY IN AUSTRALIA
Executive Summary
The primary purpose of this report is to throw light on protein products of Australia. It
provides an overview of the product products within Australia that has emerged to become
extremely popular in the present age. It elaborates on the challenges along with opportunities
that the protein products have to face in the prevailing environment of Australia. It also talks
about the implications pertaining to protein products within Australia.

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Table of Contents
Introduction................................................................................................................................3
Overview of Protein Products Industry......................................................................................3
Challenges facing Protein Products in Australia........................................................................3
Opportunities facing Protein Products in Australia...................................................................4
Implications................................................................................................................................5
Conclusion..................................................................................................................................5
References:.................................................................................................................................7

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Introduction
Protein is good for the health of an individual and a plant based diet is high on
vegetables, cereals and legumes. Plants act as the rich source of various nutrients that helps in
retaining the good health of an individual (Braun and Cohen 2015). This report discusses
about the challenges and opportunities that the protein products face in Australia.
Overview of Protein Products Industry
The protein products are greatly popular in Australia as they can improve the nutrient
intake and has a lot of health benefits. The protein products are consumed by a large part of
the Australian population as it can help an individual in leading a healthy lifestyle.
Challenges facing Protein Products in Australia
Pricing is an important component that challenges the protein products in Australia.
The animal agriculture industry enjoys a great deal of economic along with political
advantage within the Australian market. The plant-based version of the meat along with eggs
cost a lot more and this acts as a challenge for the Australian plant based food industry. The
Australian government has some policy that favours the industry of animal foods. There are
many companies related to protein products that are small and this poses a challenge for these
products in the Australian market. The primary socio-cultural norm in Australia revolves
around the consumption of meat and there is less demand of the protein products within
Australia (Friel, Barosh and Lawrence 2014).
The protein products in Australia is a burgeoning one as compared to the food along
with the beverage market. Mainstream acceptance pertaining to protein products is in the
horizon in Australia. The consumers have a lot of concern regarding quality along with
nutritional value of the protein based food products. There are regulatory hurdles in relation
to protein products food in Australia that proves to be a hindrance in relation to the specific

4EMERGING FOOD INDUSTRY IN AUSTRALIA
industry. The industry associations in Australia prevents them from making use of the
classification terms that can help pertaining to consumer adoption. It is stated that the protein-
based products would not be able to use dairy terms like “milk” and “butter” even though the
plant based origin has been clearly labelled (Bonny et al. 2015). There are some protein based
products that are highly processed which makes the consumers to question the health benefit
in relation to the protein products. There are plant-based alternative that needs large amount
of oil along with fat so that they can replicate taste pertaining to animal-based counterpart.
The protein products lack nutritional content which is found in animal-based counterpart
product (Dedehayir et al. 2017). The protein products cannot provide the essential along with
non-essential amino acids. This poses to be a challenge for the proliferation of protein food
products in Australia.
Opportunities facing Protein Products in Australia
The livestock production system has grown at a steady pace in the last few decades.
Protein diversification can help in managing risks in relation to climate-affected supply chain.
The alternative protein can help in offering food production model that is sustainable and the
millennials adopt meat-free diet that signals a shift from the earlier generation. This sector
can prove to be profitable owing to the rising demand for protein products in Australia. The
wide reach of the social media and food provenance has ensured that the issue around
sustainability along with animal welfare have an impact on the purchasing decision of the
consumer (Gibson et al. 2016). This has helped in opening avenues of opportunity in relation
to protein products in Australia. The consumers in the present age have reduced the meat
intake so that they can improve health (Bucchini et al. 2016).
The protein products have superior nutritional value and the animal-based dairy
product stagnated in Australia. The ingredients like barley, flax along with pea milk have
become very popular in the modern age and this helped in the proliferation of protein

5EMERGING FOOD INDUSTRY IN AUSTRALIA
products in Australia. The food technology revolution that is taking place in the recent age
can help in popularizing the protein products within the country. The novel ingredients along
with biotechnology can help in producing protein products without using animal (Janssen et
al. 2016). The growing health burden of the recent age has forced the government to issue the
dietary guidelines that can help in reducing meat consumption.
The Australian government is considering effect of diet on climate along with
environment and this has paved the way for the rising dominance of protein products within
Australia. There are many people in Australia who are sensitive to the issue of animal welfare
and this can play a great role in growing of the protein products (Smith et al. 2017). There are
antibiotics present in meat that can help the protein products in Australia in making profit.
Implications
The consumers in the recent age have become sensitive pertaining to conditions of the
raising of animals and this can provide opportunities for the spread of the protein products
food industry. The nutritional value that is provided by the protein products like vitamin,
fibre and healthy fat can help in preventing the developing of chronic degenerative disease.
Conclusion
Pricing poses to be a challenge for Australian protein products. Animal agriculture
industry of Australia enjoys a great deal of economic and political advantage. Protein based
version of meat is expensive that poses a threat for the plant based industry of Australia. The
consumers in the present age have a lot of doubt regarding the quality and nutritional value of
plant based food. There are regulatory hurdles in Australia that acts like a barrier for the
industry pertaining to protein products. There are industry associations present in Australia
that forbids them from making use of classification terms. The opportunities in relation to
protein products arises owing to the fact that protein based products are sustainable and

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millennial can adopt that of meat-free diet that suggests a shift from earlier generation. There
are population segment in Australia who want to take recourse to protein products and this
can help this industry in making profits. Social media has talked about how the consumption
of protein products can help in regard to sustainability and promote the welfare of the animals
in the society.

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References:
Bonny, S.P., Gardner, G.E., Pethick, D.W. and Hocquette, J.F., 2015. What is artificial meat
and what does it mean for the future of the meat industry?. Journal of Integrative
Agriculture, 14(2), pp.255-263.
Braun, L. and Cohen, M., 2015. Herbs and Natural Supplements, Volume 2: An Evidence-
Based Guide (Vol. 2). Elsevier Health Sciences.
Bucchini, L., Guzzon, A., Poms, R. and Senyuva, H., 2016. Analysis and critical comparison
of food allergen recalls from the European Union, USA, Canada, Hong Kong, Australia and
New Zealand. Food Additives & Contaminants: Part A, 33(5), pp.760-771.
Dedehayir, O., Smidt, M., Riverola, C. and Velasquez, S., 2017, December. Unlocking the
Market with Vegan Food Innovations. In ISPIM Innovation Symposium (pp. 1-13). The
International Society for Professional Innovation Management (ISPIM).
Friel, S., Barosh, L.J. and Lawrence, M., 2014. Towards healthy and sustainable food
consumption: an Australian case study. Public health nutrition, 17(5), pp.1156-1166.
Gibson, A., Franklin, J., Pattinson, A., Cheng, Z., Samman, S., Markovic, T. and Sainsbury,
A., 2016, September. Comparison of Very Low Energy Diet Products Available in Australia
and How to Tailor Them to Optimise Protein Content for Younger and Older Adult Men and
Women. In Healthcare (Vol. 4, No. 3, p. 71). Multidisciplinary Digital Publishing Institute.
Janssen, M., Busch, C., Rödiger, M. and Hamm, U., 2016. Motives of consumers following a
vegan diet and their attitudes towards animal agriculture. Appetite, 105, pp.643-651.
Smith, P.K., Masilamani, M., Li, X.M. and Sampson, H.A., 2017. The false alarm hypothesis:
Food allergy is associated with high dietary advanced glycation end-products and

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proglycating dietary sugars that mimic alarmins. Journal of Allergy and Clinical
Immunology, 139(2), pp.429-437.