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Emerging Market Entry Strategies PDF

Added on - 09 Dec 2020

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RESEARCH PROJECT(Different strategies to enter into the emergingmarket)
Table of ContentsPART 1: RESEARCH PROPOSAL...............................................................................................3INTRODUCTION...........................................................................................................................3Background.................................................................................................................................3AIM AND OBJECTIVES................................................................................................................3Aim:............................................................................................................................................3Objectives:...................................................................................................................................3RATIONAL.....................................................................................................................................4LITERATURE REVIEW................................................................................................................4Theme 1: Factors of globalisation while entering in emerging market.....................................4Theme 2: Strategies used by business to enter into the global market.......................................5Theme 3: Benefits of such strategies in relation to expansion of business in global world......5RESEARCH METHODOLOGY.....................................................................................................6TIME PLAN....................................................................................................................................8REFERENCES..............................................................................................................................10
PART 1: RESEARCH PROPOSALINTRODUCTIONGlobalisation is a process which brings the companies to expand their businessinternationally and also manage their internal activities for growth in longer terms. The conceptof globalisation are more adapted by companies in cases of providing fast delivery of servicesglobally and also communication through different person are easier. Thus, if any companieswant to expand their business activities in the international market or bring their business start-up, globalisation helps the companies to engage with other activities internationally. Presentreport is based on Sainsbury company which is founded in 1869 by John James. It alsoconsidered to be third largest chain in supermarket with having 16.9% shares. Researcherconduct research on this company and there strategies to achieve goal in global world.BackgroundGlobalisation provides the rights to the people to expend their business and their productsfreely in the global market and through such activities they can expand their business inemerging market. As the market and the taste of the customers are changing which is majoraspect of maintaining their stability in the market, in such cases globalisation provides suchfacility in terms of investment and also impose trade barriers in which they have to follow at thetime of importing and exporting goods and services. Sainsbury also want to enter into theemerging market in terms of expansion and they used various strategies to bring their businessinto large scale.AIM AND OBJECTIVESAim:To outline the strategies that can be adopted by business to enter emerging market - Astudy on Sainsbury.Objectives:To outline the factors of globalisation while entering in emerging market.To examine various strategies used by business to enter into the global market.To identify the benefits of such strategies which are examined in context of expansion ofbusiness in global world.
To provide recommendation in regarding the strategy which can be adopted by businessfor entering into emerging market.RATIONALResearcher selects this topic as they find it interesting to conduct research on variousstrategies and the factors through which the companies adapting their expansion activities in theglobal market. As many other authors and researcher already research on this relevant topic solot of data and information are already gathered, research can use such data and information toconduct the valid research. There are various factors which the researcher came across sand thatthe reason, researcher feel more interesting to gather more information and collect the originaldata from this relevant topic.LITERATURE REVIEWTheme 1: Factors of globalisation while entering in emerging marketAccording toKotabe and Kothari, (2016)stated that the major factors which results inhelpful for the country in terms of globalisation is related to economy growth. As company caneasily transfer their goods, products and services through different counties which engage theirinternal growth in emerging market. As before many regulation are imposed which restrict thecompanies import and export their products and also tax are imposed which is now restricted.Companies can freely deliver their products to other countries.Thite and et.al., (2016)criticised that sometimes it reflects the economic growth of thecountry in case of country having less population. In such cases if they import many productsthan it harm the economy of the county as the usage of the products is less which results inwastages of resource and also the disposal which harm the environment (Globalisation,2019).Environment is affected in various ways such as water, air and natural factors in such casesreceiving heavy delivery of goods affects the environment and the people who are not using suchgoods on demanding.Bryman, (2016)suggested that the factors which is important in globalisation is related totechnology advancement. As due to fast upgrading technologies they can attract more customer'sand also impose various facilities which provides more growth to the company. In mattersrelated to advance technologies they can innovate new products in the market. As the taste ofcustomers are changing according to changes in environment which reflect the competitors to
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