Emerging Technologies in Business: Applications in Marketing and Security

Emerging Technologies in Business
Name of the Student
Institution Affiliation

Definition
 Emerging technology are those technologies whose practical applications are still
unrealized in a larger scale and are perceived to have the capability of changing
the digital future ().
 Emerging technologies are the innovations which are technical and they usually
represent developments that are progressive; these developments are usually of
competitive advantage.
 These new and trending technologies will strongly change the social and also the
business fields. The technology usually include educational technology, artificial
intelligence, robotics, cognitive science, information technology, biotechnology,
psychotechnology and nanotechnology (Mastrogiorgio and Gilsing, 2016).

The two areas that need to be updated based on emerging Technology are:
i. Marketing department
ii. Security department
The technologies to be applied are :
 Augmented and Mixed Reality
 Intelligent Augmentation
 Zero Trust Cyber Security
 Driverless vehicle
 Artificial intelligence and automation
 Robotics
 3D Printing

i. Marketing department
a) Augmented and mixed reality technology
• This is a technology that fuses the physical and the digital worlds in seamless manner.
• Mixed Reality bring together the virtual and the physical worlds allowing interaction with
both worlds simultaneously (Flavián et al., 2018).
• In marketing this technology helps the consumers to visualize how, say, decorations would
look like in their houses.
Advantage
i. Real and physical devices can be used hence saving on costs and risk reductions.
ii. It makes consumers certain of the products they are buying in the marketing area.
iii. This technology is also important for financial services in the marketing area since through
the next-generation visualization, the marketer is able to have insights that are new and
serve clients better.