Impact of Emerging Themes on Organization Decision Making

Running Head: EMERGING THEMES 0
EMERGING THEMES
7/4/2018

EMERGING THEMES
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EMERGING THEMES
The business environment is rapidly changing due to various factors like technological
changes, customer taster and preferences, social media, market competitiveness, government
policies, environmental factors etc. and those organization who perceived these changes
before time can able to survive in this competitive market. The business decisions are also
influenced by the emerging themes which include the trending factors in the market governed
by the demand of customer and various other market practices.
In this case, the key emerging themes which have an impact on organization decision
directly or indirectly are related to knowledge management, e-commerce and social media.
These themes are evolved with the web 2.0 which is the second stage of development of the
internet and included growth of the social media. These emerging themes will help the
organization to tap browsers to purchasers and makes loyal customers by synchronizing and
coordinating with every aspect.
In relation to Human Resource Management, it enables the HR manager to discover
new trends in the market and implement in the organization before any competitor. An HR
manager can use knowledge management which helps the organization to realize the
competitiveness feature and thereby improve performance. For example, A Company may
have a database of feedback from customers and employees which they can share with
research and development team for further development. Social Media also helps the
management and organization in various important functions of the organization like
planning and staffing. It enables HR managers to find a suitable source for the purpose of
recruitment like LinkedIn and Facebook, finding relevant information of employee for
verification purpose and for the purpose of communication (Beaudin, 2014). In next 5 years,
there will be the massive impact of these emerging themes as the customer expectations is
continuously rising and for gaining competitive advantage, the companies are needed of
various competitive tools to make customer delight by raising satisfaction than expectations.
For example, if a customer goes into a pizza shop, the customer expect delicious and tasty
pizza, but if a company provides good ambience with peaceful music system, the customers
will be satisfied more than they expected and the idea of setting up good ambience can come
from knowledge management, i.e., (including Social Media).
E-Commerce a platform available to the company where they can use digital
information processing technology so that the business transactions can be done by saving
costs at multiple levels and focusing on a hike in profit (Huang, Benyoucef, 2013). The
importance of e-commerce is increased with time and thus its play a vital role in the
organization. Creating and holding a talented staff in the scenario of e-commerce is quite
difficult and managing this is a very tough task for the HR managers (Srivastava, 2018). In e-
commerce, there is a need to borrow talent from various sectors and making them fit into a
new environment is a very tough work as proper training programs are to be made and
scheduled for integration purpose. For e.g., in the mentioned case, when the Starbucks has
created the blog for communication purpose, it is necessary to put talented people to handle
that page and various queries given by the customers and this is a very complex process of