Table of Contents INTRODUCTION...........................................................................................................................1 REFERENCES................................................................................................................................2
INTRODUCTION E commerce has been a wider platform concern for serving the requirements of customers. People tend to show substantial amount of interest in getting their products and services through e commerce (Stake, 2013). The case study discusses regarding an online company, named asos.com. It is afashion store offering apparels to women and men. It has been able to enjoy approximately 3.3 million unique shoppers with 1.8 million of registered users. The company is able to experience 220,000 unique visitors daily. The case has made a discussion regarding rapid increase in the overall demand of e commerce websites as people have got highly dependent in getting their products and services through online orders. The case makes a comprehensive discussion regarding present and expected condition of the organisation based on enhanced demand of online market and availability of high degree of competitors. The report will be responsible for critical assessment of the facts and figures that have been shared in the case study. It will help in analysing the e commerce industry with various point of views such as impact of political environment, constant advancement in technological aspect and demographic changes that takes place in the country (Hassini, Surti and Searcy, 2012). The report will also make discussion regarding shift and change in social trends and its direct impact on e commerce industry. Legal transformations and industry globalisation impacting online business will also be duly analysed in the report in comprehensive manner. In the end, justification and recommendation regarding the same will be provided to the company for its better functioning. 1
REFERENCES Books and Journals: Hassini, E., Surti, C. and Searcy, C., 2012. A literature review and a case study of sustainable supplychainswithafocusonmetrics.InternationalJournalofProduction Economics.140(1). pp.69-82. Stake, R. E., 2013.Multiple case study analysis. Guilford Press. 2