Emerging Trends in the Hospitality Industry

Emerging Trends in the
Hospitality Industry

Table of Contents
Introduction:.....................................................................................................................................3
MAIN BODY...................................................................................................................................3
Discussing the concept of leadership and different leadership styles:........................................3
Critically analysing the application of organisational responsibility as well as responsible
leadership in improving competitive position:............................................................................6
Discussing about the benefits of Corporate social responsibility in context to hospitality
industry:.......................................................................................................................................9
Critically analyse the advantages of social media & its associated risks and how these risks
could impact on chosen organisation and analyse strategies for risk minimisation.................11
Conclusion:....................................................................................................................................14
References......................................................................................................................................14

Introduction:
The term Hospitality Management is defined as the diverse field that covers the process
of day to day activities related to administrative,operational as well as commercial activities
important of the hospital businesses. There are various areas of industries under hospitality
management such as food and beverage, travel and accommodation and also including event
management. For this report Dormy House Hotel and Spa is taken into consideration. This hotel
is provides package to the customers in terms of tasty food as well as impeccable service. It also
provides luxury spa services to the customers. The hotel is located in Willersey Hill,UK. This
report will discuss about the leadership styles and the appropriate leadership practised by the
hotel. In addition to this, the report will also cover the role of organisational responsibility and
responsible leadership in boosting competitive advantage for the firm. Moreover, the report will
also critically evaluate benefits Corporate Social Responsibility as well as will also highlight the
benefits and risks related to the usage of social media platforms.
MAIN BODY
Discussing the concept of leadership and different leadership styles:
Leadership:
The leadership is considered as the skills of the manager that is used for motivating as
well as giving a right direction to the efforts of staff members. The leadership skills allows the
manager to provide a necessary support and tools to its workers for attaining the goals and
objectives in most effective and efficient manner. The effective leaders posses the following
features such as self-confidence, excellent communication skills, creative and problem solving
mind, interpersonal skills and many more(Dolnicar, 2018). In context to Dormy House Hotel and
Spa, the leadership skills supports the leaders of the company to manage different functions of
management in appropriate manner. Moreover, the leadership skills also enable leaders in
boosting the motivation level of workers by giving them a sense of freedom to take part in daily

decision making ,by recognising their efforts and by offering them a proper training sessions for
overall growth and development.
Leadership traits:
The leadership traits are considered as the qualities of the effective leaders. The positive
traits helps the leader to properly guide the teams or organisation in attaining the goals and
objective in most profitable manner. The leadership traits by leaders play a critical role in
fostering the efficiency level of operations as well as making a long term strategic goals to gain
competitive advantage in the market. In relation to this, the leadership qualities also allow the
leader to inspire team members, providing them guidance, and making the positive working
environment for the workers to make them perform optimally. The below mentioned points
reflects the traits of the effective leaders:
Excellent communicators:
The one of the most important traits that every effective leaders have in them is effective
communication skills. The leaders are defined as the excellent communicators because they are
able to solve every issues related to the management by giving clear explanations on problems.
This helps the leader in identifying solutions in the most appropriate manner (Ribeiro,
Vasconcelos and Rocha, 2019).
Responsible and accountable:
The effective leaders are solely responsible for their own strategies and action plans that
is directed towards achieving goals and objectives. In addition to this, the leaders are also
accountable for the actions of their team members. Hence, this quality support leaders in learning
from their own mistakes.
Strategic and long term thinkers:
The leaders are the responsible for constructing long term strategies in order to gain a
competitive position in the market. The leaders also play a crucial role in making these strategic
plans into reality by coordinating the activities of team members to achieve set goals in
appropriate manner (Hoang and et.al., 2021).
Self-motivated:
The effective leaders are self driven as well as self-inspired for designing the necessary
action plans and strategies to achieve it. Along with this, the leader does not hesitate to adopt

with the business environment changes and confidently welcomes the new change related to
business processes.
Confident:
The effective leaders have an ample amount of confidence level which motivates them to
take tough decision as well as bigger responsibilities. It also allow the leaders to motivate team
members and facilitate the culture of team work in effective manner.
Leadership styles and its types:
The leadership style is termed as the strategy adopted by managers for leading the team
of employees in order to achieve long term goals. The below explains different styles of
leadership:
Autocratic style of leadership:
The leader who adopts this style of leadership follows a top-down approach for making
decisions and policies for attaining organisational goals. The leaders under this style follows
command and control approach in which the leader does not allow any team members to take
part in day to day decision making process (Nusair, Butt and Nikhashemi, 2019).
Pros: This leadership style allows faster decision making process which can help in achieving
goals in timely manner.
Cons: The practise of this style can make workers demotivate to perform tasks as they are not
getting any chance to show their skills.
Democratic style of leadership:
This type of leaders allow its team members in using their skills and knowledge by taking
regular part in day to day decision making process. This type of leaders regular ask for
constructive suggestions from its employees as well as also recognise their opinions that results
into growth and development.
Pros: It positively boosts the motivation level of workers as they get an opportunity to showcase
their skills and gain a recognition within the company.
Cons: this process can take larger time in formulating decisions which can negatively impact the
operational effectiveness (Kirillova, 2018).
Laissez- faire style of leadership:

The leader who undertake practise of this leadership style gives whole power of decision
making to its staff members. The leaders of this category does not take part in day to day
decision making activity but still provides the resources as well as tools to its team members.
Pros: This can make the workers more skilled and creative as they are responsible for solving
complex business problems.
Cons: This leadership style can promote the conflict among team members due to different
opinions.
Selection of appropriate style of leadership:
In context to Dormy house hotel and spa, the managers of the hotel adopts Democratic
style of leadership while leading the group of individuals. This supports the firm in building a
positive work-culture which directly promotes motivation level of employees. In relation to this,
it also help the managers in gaining a new ideas as well as information towards increasing the
experience level of customers which supports company in gaining a competitive position in the
hotel industry (Guillet, 2020).
Critically analysing the application of organisational responsibility as well as responsible
leadership in improving competitive position:
Organisational Responsibility:
It covers the roles and responsibilities that the organisation should follow in order to gain
a favourable position in the market. The concept of organisational responsibility includes the
various form of responsibilities such as sustainable operations, social responsibility,
organizational citizenship and many more. In addition to this, the concept can also be considered
as balanced approach which makes sure that the company's operations is going in an effective
manner. This concept can also be described as the policies as well as actions taken by
considering the expectations of different stakeholders and according to the environmental needs.
The rules of organisational responsibility differs from company to company but adheres with the
uniform principles. The below mentioned points explains various organisational responsibility in
context to Dormy house hotel and spa which are:
Strategic responsibilities: The strategic responsibilities support the Dormy house hotel and spa
in conducting effective as well as efficient operations. It covers numerous steps which are
mentioned below: