Emerging Trends in the Hospitality Industry

This presentation explores the emerging trends in the hospitality industry, focusing on the impact on Hilton hotel. It discusses leadership styles, organizational responsibility, corporate leadership systems, CSR, benefits of social media, and strategies to address risks. The presentation provides insights into the current state of the industry and offers recommendations for Hilton hotel to stay competitive.

EMERGING TRENDS IN THE HOSPITALITY
INDUSTRY

Cover Content
• Introduction
• Analyse and apply an appropriate leadership style
• Organisational Responsibility And Responsible Leadership Leads To Corporate
Leadership Systems
• CSR
• Benefits of social media
• Strategies
• Conclusion
• References

INTRODUCTION
The hospitality industry has been grown in current time period by providing
variety of unique services and facilities to their guests. The report is based
on Hilton hotel (London) which is multinational hospitality industry and they
are serve variety of goods and services to their guests in proper manner.

Analyse and apply an appropriate leadership
style
A leadership style define as a leader's characteristics
behaviour and attitude at the time of directing, motivating,
guiding, managing and maintaining all group of people.

CONTINUE...
There are various types of leadership style
which includes authoritarian, participative,
transformational, transactional and situational
leadership style which help manager in
managing all business operations as well as
their employees.

CONTINUE...
Hilton hotel manager can adopt transformational leadership style which is one of
most effective style. This style was established during the year of 1970s and
there are some key characteristics of this leadership style which help in manager
in motivate and inspire their employees for perform appropriate work.

CONTINUE...
The main reason behind selecting this leadership style is
that it will help Hilton hotel managers in creating valuable
and positive changes in the followers with the end goal of
formulating employees into leaders.

Organisational Responsibility And Responsible Leadership
Leads To Corporate Leadership Systems
Hilton hotel main responsibility is
to manage and maintain all the
business operations and its
functions effectively in order to
gain attention of large number of
customers.

Along with this, Hilton hotel leaders are perform their work for reaching with
greater competitive advantages. A company manager can lead towards
corporate leadership system which provide competitive advantages in better
manner.
CONTINUE...

There are various organisational responsibility and responsible for leadership which lead
towards corporate system that are described as under:
Social responsibilities
Environmental responsibilities
Ethics and business
Management Responsibilities
Legal responsibilities

CSR
As per the view of Tolkach, Chon and Xiao,
(2016) Corporate social responsibility refer
as the obligation and duty of decision maker
for taking correct action that are protect and
improve the welfare of society as a whole
along with their interest.

BENEFIT OF CSR TO HILTON HOTEL
For protecting environment, Hilton use Lightstay to
measure platform to manage and report the environment
and social impact in all over the world nearby 5300
hotels. Since Lightstay is launched, they are saved
around &1 billion by regulating and operating
sustainably and properly manage energy, wastage and
carbon.

BENEFIT OF CSR TO COMMUNITY
Apart from this, there are large number of organisation which are introduced an
internal corporate social responsibility policy to their business operations and
its functions. The main aim of CSR is to improve their business operations by
eliminating negative factors of the environment and the planet as a whole.

SUSTAINABILITY DEVELOPMENT
IN HOSPITALITY INDUSTRY:
The importance of sustainability in the Hilton hotel is dramatic environmental impact through
energy and water consumption and it is use of consumable and durable products and solid and
dangerous waste creation effectively
• Energy efficiency
• Waste Reduction
• Water efficiency
• Chemical Reduction

Benefits of social media
As per the view of Cooper (2015) Social
media is an indispensable part of everyday
communication strategy for an organisation
in all across the world. Social media has
major impact on every aspect of business
operations and functions.

Risks that affect on Hilton organisation
Reaching with new customers – With the strong presence of social
media, Hilton hotel can constantly promote their programs, events and
services in wide range of desired customers.
Focused on marketing approach – With the help of social media
marketing, they are target specific people through online marketing
campaigns.

RISK OF SOCIAL MEDIA WHICH AFFECT
ON HILTON HOTEL
Social media is define as the communication
development of the generation. It is one of the
most complex, broad and difficult to monitor
all major risks. It is one of the biggest risk
where people misuse social media while doing
work.

STRATEGIES FOR ADDRESSING
SUCH RISKS
The main strategy which can be
used for dealing with security and
other risk which arise with the
social media is that they required
to develop ethical policies.

CONCLUSION
According to the above described presentation, it can be
analysed that hospitality industry has been grown in
current time period by providing variety of unique
services and facilities to their guests.

REFERENCES
Cooper, M. ed., 2015. Current issues and emerging trends in medical
tourism. IGI Global.
Tolkach, D., Chon, K.K. and Xiao, H., 2016. Asia Pacific tourism
trends: Is the future ours to see?. Asia Pacific Journal of
Tourism Research. 21(10). pp.1071-1084.
Gursoy, D., 2018. Future of hospitality marketing and management
research. Tourism management perspectives. 25. pp.185-188.

THANK YOU