Emerging Trends in the Hospitality Industry: Leadership Styles, Organizational Responsibilities, and CSR Benefits

This report discusses the emerging trends in the hospitality industry, focusing on leadership styles within the industry, the importance and critical evaluation of organizational responsibilities and leadership responsibilities, and the benefits delivered by corporate social responsibility (CSR) to the organization as well as the wider community. The report also highlights the role of social media practices in customer satisfaction and experience. The case study of Burger King is used to illustrate these concepts.

Emerging Trends in the Hospitality
Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1) Leadership styles within the Hospitality industry...................................................................3
2) Importance and critically evaluation of the Organizational responsibilities and leadership
responsibilities.............................................................................................................................6
3) benefits delivers by the CSR to the organization as well as the wider community
incorporating hospitality industry, civil society and government. ..............................................8
4) Social media practices perform by the organization and its implication for customer
satisfaction and experience........................................................................................................10
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Hospitality industry of the United kingdom have huge contribution in their economy and
it is helping the Economy of the United kingdom to grow. Emerging trends in the Hospitality is
making this industry book on their scale, and they are able to achieve success.
This report will cover the study of Burger King which American Multinational
organization and having hamburgers fast food restaurant chain. They are selling varieties of the
food product on their restaurant like Hamburgers, Soft Drink, Fries, Breakfast etc. To satisfy the
customers needs and their demand.
This report will analysis the various leadership style and it will explain the leadership
style used by the Leaders of Burger King restaurant. It will explain the organization
responsibilities and reversible leadership. This report will also critically exile the importance of
CSR activities and What Kind of CSR activities are performed by the Burger King. In the end of
this report will evaluate the social media practices and how it can help Burger kind for their
business expansion.
MAIN BODY
1) Leadership styles within the Hospitality industry
Leadership is the Fluid practice of the leaders that helps leaders to build new skills and
develop themselves as the effective leaders within the industry where they work (Aithal., 2019).
Their are various lectureship style like Situational, transformation, democratic etc that can be
used by the leaders of the Burger King for the improvement of their leadership. It can help them
to lead their employees toward the companies visions and their mission and achieve the goals
and objectives.
Leadership Threats
There are some leadership threats that should have in the leaders of the Burger King for
their improvement here are some treats that can be followed for the better and quality leadership
practices and to be the better leader for the Burger King.
confident
Leaders of the Burger King should have the confidence in their work because they are
responsible to motive ate the other and without their motivation they cannot lead the employees
effectively.
Inspires other

A effective leaders always inspire other for the better work and most they are already a
inspiration for the others. Other what to become like leaders so it is rent for the leader of the
Burger King to create laureateship skills to be effective leader.
Communication
Communication skills are also important for the leaders of the Burger King because they
have to communicate the missions and vision to the employees of the company, and they also
motivate other from their communication skills. A effective leader always have effective
communication and without having the communication skills they cannot be a effective leaders.
Leadership style
Their are various leadership style that can be used by the leaders for the information and
thy can use the leadership style in the difficult situation at the workplace of the company and
they can help company to overcome issues they are facing at their workplace (Cejudo., 2019).
Democratic leadership style
Democratic leadership style is one of the common, effective and famous leadership style
that have huge advantages to both organization and the leaders. In this leadership leaders give
higher responsibilities and make other participate in the decision-making on the company.
Higher responsibilities make the employees more serious about the work, and they give their best
to follow their responsibility. On the other side participation in the decision making make the
employees motivated, and they can openly show their view and give useful ideas to the company
fro the information. Bill George: George was a senior executive at Honeywell and Litton
Industries before joining Medtronic as CEO
Situational leadership
Situational leadership is mostly effective leadership style that can be used by the leaders
in each and every situation at the workplace. To adopt is leadership style leaders have to develop
various skills in themselves like Management skills, communication, critical thinking etc and
they should have knowledge of all the other leadership style because situational leadership
consist of various leadership (Goh and Lee., 2018). Leaders change their leadership according to
situational at the workplace, and they change their leadership according to the situation. Steve
Jobs is the best examples of the leader who use Situational leadership style and owner of the
Apple Inc.
Transformational leadership

This is a style where leader tell to follower about their work and responsibilities and want
work at the end, it is also known as telling styles. Benefits of these is easy to use, self-
motivation by follower due to rewards, tasks are fixed with authority. Some negative aspect of
this leadership is repetition of work, if less efficiency than punishment is also there, less
creativity and boos in energy work, not useful in long termed purpose.
Autocratic leadership
The Autocratic style is the most illustrative and leaders just what other to follow what
they said or what they want. Generally a leaders think and believe that they are the smartest
person at the table, and they have more knowledge than the other within the organization. Leader
of the McDonald's which is the largest fast food restaurant and competitor of the Burger King
use the Autocratic leadership style to manage the company and lead their team toward the set
goals and objectives.
Coaching Style
Coaching lectureship style is same like sport coaches where they motivate and force the
other to give their best and work with the full of potentials. They behave like they are the coach
and other team member are taking lesions from them (Jones and Comfort., 2021). It is one of the
most effective leadership style because it helps to unlock the full potential of the team members
and make them achieve their goals and objectives of the company. The owner of the biggest
social media platform Mark Zuckerberg use the Coaching style leadership to motivative their
employees and make them more effective. Mark owns Facebook, What's app, Instagram and
many more social media platform and use their leadership to make their employees more
effective in their work.
Leadership used by Burger King
Burger King is one of the famous brand who are operating their business in all over the
world and having good reputation in the market where they are operating their business. Current
owner of the Burger King is Daniel Schwarts who was the RBI's CFO and CEO for the last 8
years and now CEO of the Burger King. Leaders of the Burger King use the Free Rein
Leadership style and it can be also known as hand off leadership style in which leaders of the
company allow their employees top take decision for the company so company can grow rapidly
while leader is still responsible for the decision that are made and their impact on the companies
growth.

2) Importance and critically evaluation of the Organizational responsibilities and leadership
responsibilities
Burger King is second most fast foo chain in all over the world after McDonald's. As a
market leader it is necessary for the company to understand their responsibilities and leadership
responsibilities to make their business more effective, and they can create their brand image
more better and take competitive advantages. Here are some organizational responsibilities and
leadership responsibilities of the Burger King.
Organizational Responsibilities
Strategic Responsibilities- It is necessary for the companies leaders to be responsible
toward their strategies and come up with the new offers and strategies that can attract the
customers to eat food from the Burger King (Kim and Jeong., 2018). Marketing team of the
company should collect the important information from the market and hand over its information
related to the customers needs and demand to the research and & development department where
the team of R&D use information to develop and innovate the new product and services for the
Burger King. Having a inappropriate strategies can affect the performance of the Burger King, so
they should create strategies to be in market and take competitive advantages.
Economic performance
The economic execution of a organization is a purpose of its success in producing welfare
for its owners in special, through product creation and the efficient use of resources. it is
necessary for the Burger King to improve their economic performance come up with the new
idea that can provide them good growth and customers keep buying product and services from
the Burger King. To ensure the economic growth innovation in the product is essential,
otherwise customers of the Burger King can fade up by eating the same things for a long period.
They have to represent innovative dishes and burger for the better economic performance of their
firm.
Social performance
Social performance refers to the Corporate social responsibilities of the organization. It is
necessary for the organizations to perform and understand their social responsibilities toward the
society, so they can create good image in the customers mind. Burger King is focused toward
the environmental sustainability, and they are continuously reviewing their polices on the animal
welfare sourcing and environmental impact to ensure that we remain good corporates citizens in

the communities we serve. They are using the waste management techniques to support the
environment.
However, it is necessary for the Burger King to be more responsible. Its good that they
have focus toward the environment but social issues also cover the other problems like eduction,
people who are suffering from the disease, disable people and people who do not have home.
Burger King also can help them thorough the charity work an d crate good image in the market
and overtake the competitors.
Leadership responsibilities
Direction
Leaders of the Burger King has responsibility to provide proper direction to their team
members so they can achieve their goals and objectives. To be more effective leaders of the
Burger King need to be more effective in their leadership and improve their lectureship style.
Engagement
Employees of the Burger King are not that engaged with each other because they are not
provided with the team working practices, or they do not get time to effect each other (Kumar,
and et.al., 2017). It is necessary for the Burger King to run effective team working practices, so
they can enable the flow of communication at their workplace and it also motivates the
employees to work more effectively at their workplace.
Create vision
leaders of the Burger King is responsible to create vision for the company and Vision of
the Burger King is to be most profitable QSR business, thorough the strong Franchise system
and great people serving the best burgers in all over the world. This vision is helping the
employee to understand that what they need to achieve and Leaders is responsible to provide
them right direction to achieve those objectives for the of organization.
Without having a proper vision employees will be confused that what they have to do and
what company what them to do and how they are going to archive goals and objectives for the
Burger King company.
Implication for private public and their sectors
Every sector have their own ways to work and diffrnet organizational responsibilities and
work that need to be understand by the leaders. Public organizations are responsible to fulfil the

needs and demand of the social and their leaders responsibilities are to add some value of the
society with the good work and satisfy their customers.
Private sector organizations responsibilities to achieve the higher growth in the market
where they are operating their business. They mainly focus to achieve the business objectives
and goals to take competitive advantages. Leaders of the private organizations are responsible to
lead the employees toward the goals and motivate to give their best affords.
Other sectors like Voluntary are work toward the society thorough charity and their main
aim is to helps people thorough charity and also leaders personally provide helps to the people
and add value in their life.
This is all the sector organization permafrost their responsibilities and leaders helps
company to achieve their goals and objectives and make companies like Burger King a effective
market leader in all over the world (Rajeswari and SathishKumar., 2019).
3) benefits delivers by the CSR to the organization as well as the wider community incorporating
hospitality industry, civil society and government.
Corporate Social Responsibility is a management concept whereby companies integrate
social and environmental concerns in their business operations and interactions with their
stakeholders. Corporate Social Responsibility is one of the essential part of the organization and
have huge benefits to the Burger King, including the whole hospitality industry, government and
Civil society.
Burger King also perform the environment related practices like review their process
related to the animal welfare and their employees are engaged to develop ways to make change
that will impact positively to environment with compromising the standers of the Burger King.
Burger King is using the waste management tools to minimize the waste from their product, and
they are recycling the food with the animal feeding food which is a good use of the waste
product.
Benefits to Organisation
Burger King have huge benefits from the CSR activities and one of them is brand image.
Burger King can create their good image in the sociality and customers mind thorough the
charity and social work (Rasul and Hoque., 2020). Their contribution will make people buy
something from their business because some part of their meal will go to the society and
customers will buy to give their support as well and help Burger King to be well recognized

brand. Another benefit to the Burger King is that CSR will increase their sales and customers
loyalty. To give contribution toward the society customers will but more product which means
their sales will increase and customers will be more loyal with the brand due to their good work
toward the society and Burger King will able to see the positive changes in their business, and
they will grow rapidly on the higher scale.
People are more excited to support the organization who are more responsible toward the
society and helps people thorough the charity work. Employees be more motivated and it will
create good image in their employees mind, and they will give their best top support their firm
which will be direct benefit to the Burger King, and they will able to achieve success within
their business. However, company is not that focused toward the Society, it is necessary for the
Burger King to be more responsible. Its good that they have focus toward the environment but
social issues also cover the other problems like eduction, people who are suffering from the
disease, disable people and people who do not have home. Burger King also can help them
thorough the charity work an d crate good image in the market and overtake the competitors.
Here are some benefits to the Firm, industry, governmental and civil society.
Benefits to Hospitality industry
CSR not only have the benefits to the Burger King but their work will reflect on the
performance of the Hospitality industry. Industries are also grow when the business within the
industry performance and understand their responsibility toward the sociality and environment.
Business earn more profits and more recognizant of the brand affect directly to the whole
industry.
Economically the industry will perform better in within the nation and Hospitality
industry has huge contribution to the government which means their industry will get better
recognition and their government will support more and give their contribution to make their
Hospitality industry more growth on the scale (Monaco., 20180). Hospitality industry will also
get difference from the other countries to open their business in their country so their local
people can get hep and support.
However, not all the organization within hospitality industry are aware about the benefits
of the CSR, l Industry leader to focus to n make the companies within the industry to focus on
the CSR activities for the growth of whole industry.
Benefits to government

Social Corporate responsibility activities performed by the Burger King al;so have
benefits to the government. Benefits of the Social Corporate responsibility activities to the
government can include Improvement in the social value and government will get the support for
helps the people who are suffering from the problems and mostly they are making the society
better due to the charity from the NGO's and other privet and public company. Government use
this funds for the welfare of the people, and they can support to the needy people in providing
them a comfortable lifestyle. Government use this funds mostly in the educational system and
create school where poor children's can study and and they also provide helps to the needy
people thorough making the government hospitalise. This is how beneficial for the government if
Burger King donate funds to the government.
Mostly organization do not donate their funds to the government by thinking that
government an use this funds fort their won political improvement and political parties can use
this funds to make their party stronger. Nowadays corruption is the biggest issues in all over the
world. Transparency in the funds is necessary to gain trust of the organization who what to
donate funds for the public welfare.
Benefits to the civil society
civil society also have a lot of benefits from the CSR because they also perform the
positive work for the people and helps people within the society. It will also be beneficial for the
Civil society people because they will able to provide better helps to the people by getting g the
benefit frown the organization they able to increase their research to the people who are needy
and don' have money or home for their living (Sanjeev and Birdie., 2019). Civil society use this
funds mostly in the educational system and create school where poor children's can study and,
and they also provide helps to the needy people thorough making the government hospitalize.
This is how beneficial for the government if Burger King donate funds to the government.
Mostly organization do not donate their funds to the government by thinking that government an
use this funds fort their won political improvement and political parties can use this funds to
make their party stronger.
4) Social media practices perform by the organization and its implication for customer
satisfaction and experience
Social media is one of the fat most growing emerging trend for the all over the industry
and helping the Hospitality industry to grow. social media helps Burger King to attract new

customers to buy their product and services and aware people about the product and services sell
by the Burger King.
Customers satisfaction and meeting their expectation
Customers are satisfied thorough the social media platform and helps the Burger King to
get new customers and increasing their revenue. Burger King can also go with the new platform
like You tube which is also a social media site and it can help the Burger King to grow more and
engage the costumers for the company (Shneikat and Alrawadieh., 2019). Advertisement on the
social media is cost affecting and it helps to find the customers who are interested to eat
something unique and different from the other. It is helping the Burger King to grow more and
now they are 2nd largest Fast food restrunt in the world.
here are various social media platform that are used by the Burger King that include
Facebook campaigns and their growth on account, Twitter and Instagram where Burger King
run their practices to attract the customers and gain huge benefits and new customers who is a
cam buy their product and services. Here are social media practices by the Burger King-
Facebook
Burger King has the largest fan following the Facebook platform, as opposed its twitter
and Instagram social media channels. They have around 8.5 million followers ion their page and
still growing with the 2.45% of growth rate which means that everyday they get 500 around
followers

Burger King ha published 170 post till now and 118 photos and around 50 videos as their
campaign and 2 are the plan text by the Burger King marketing team. 69 % of their post get
good engagement as cramped to their videos. They also run the social media campaign to convert
their views into the customers and their target people are young people between the age of 18 to
35 so its easy for them to target the audience and get new customers who can buy their product
and services. They utilize the paid promotion to push their product related post and around 58 %
of their post are promoted and generated traffic for the Burger King. It is helping the company
to create satisfaction with the offer customers get on the Facebook and customers gain
experience when they buy food from the Burger King and it meets with their satisfaction level.
Some of the champaign that launched by the Burger King on the Facebook was “ The beauty of
no Artificial Preservative' “Stay Home of the Whopper” during the Covid Lock down etc.
Burger King also reply to their customers on the face book page that helps them to create good
relationship with their customers and here is the example.
This is how the marketing team of the Burger King stay active on their Facebook
platform to satisfy the customers needs and meet their customers expectation. This kind of
strategies helps them to create good engagement with their customers.
Twitter
Twitter is the platform where Burger King also perform their activities by within and
retweet ion the Twitter. Their marketing team is always active to twit and reply to the comments.
They many conduct the survey on the Twitter and knowledge what are the treat customers have
and what they like in the Burger King mostly. This kind of strategies are used by the social

media team of the Burger King, and they attract customers to take services and product from the
Burger King and satisfy and meet their needs (Yang, Henthorne and George., 2020). They also
take the feedback from the customer on the Twitter for the improvement in their product and it h
is helps the Burger King to improve their product and services, and they are also able to satisfy
their customers needs and meet their satisfaction level.
Instagram
Burger King is also using the Instagram where they have gained around 5000 followers
in single day an currently they have around 1.9 million of the users, and they have post 307
posts. To mote the page on their Instagram they take helps of the famous personalities and best
example of it can be the Post of the Casey who is an famous you tube who have post and
promote the Burger King on the Instagram and this is how they are promoting their pages on the
Instagram and attracting the customers to for the Burger King and buy some food from their
restaurant. Their marketing team is activities who relay to the qualities of customers, and they
handle and post the posts on the Instagram for the Burger King. They also run the campaign on
the Instagram that is not only bringing the followees but also helping them to get new customer
can can buy their product and services from the local Burger King restaurants and sat their needs
and their demand by taking the services from the Burger King company.
CONCLUSION
As per the report has been analysed the various leadership style like Democratic,
situational, Cochin etc. and it has been explained the leadership style used by the Leaders of
Burger King restaurant. It has been explained the organization responsibilities and reversible
leadership of the Burger King and also discussed that how CSR activities contribute to the
government, industry and civil sociality . This report also has been critically exile the
importance of CSR activities and What Kind of CSR activities are performed by the Burger
King. In the end of this report has been evaluated the social media practices and how it can help
Burger kind for their business expansion.

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