Emerging trends hospitality industry in INTRODUCTION

Emerging trends in
hospitality industry

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Different leadership styles in the organisation and what leadership style organisation has
chosen..........................................................................................................................................3
2. Evaluate the application of organisational responsibility and responsible leadership in costa
coffee............................................................................................................................................6
3 Benefits of CSR .......................................................................................................................8
4 Implication of social media practices for better customer satisfaction ..................................11
Conclusion ....................................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
The hospitality industry is emerging more with time. In the UK, this industry has become
the highest profit-generating industry. The hospitality industry includes hotels, restaurant, bars
etc. Costa coffee is the coffee house and subsidiary company of coca-cola. The company was
founded in 1971 and have its headquarters in England. Company supply roasted coffee to coffee
shops and caterers. The company is known worldwide for the good quality of the coffee. This
report will discuss the concept of leadership and what are the different kinds of leadership style;
from all leadership style, one will choose which will be perfect for costa coffee. Organisational
responsibility and responsible leadership will be explained in the report by linking with the
hospitality industry. A further report will examine corporate social responsibility and how it will
give benefit the company, government and society. CSR plays an important role in the company
and, if done carefully, they can help in improvising the image of the company. This report will
also evaluate social media practices and their implications for improved customer experience and
satisfaction.
MAIN BODY
1. Different leadership styles in the organisation and what leadership style organisation has
chosen
Leadership:
Leadership is the process through which people in the group are motivated so that the
goals and objectives of the company can be achieved. Leadership is practised by leaders who
manage their teams so that task can be accomplished on time.
Leadership traits:
Leadership traits indicate personal qualities which make an effective leader. Leaders
guide teams or individuals so that objectives can be achieved (Xie and et.al., 2018). It is useful in
management because it increases efficiency and helps in achieving strategic goals. Leaders
facilitate motivation, build morale and help in improving the working environment.
Types of leadership styles are:
autocratic leadership style:
In this kind of leadership style, decisions are taken by managers or senior person only, and
subordinates are not involved in this (Becker, 2020). This leadership style will benefit when
complex decisions have to be made and on an immediate basis. This leadership style has demerit

also because the opinions of the staff are completely ignored. Employees are not considered and
provided direction in which they have to work. Example: manager changing working shifts of
their staff without consulting to them that staff is comfortable or not. This can negatively affect
the workforce.
Authoritative leadership style:
In this kind of leadership style, leaders are confident who set expectations and also consider the
views of employees. In this style, leaders explain to their subordinates that where the company
will go (Purwanto, Asbari and Budi Santoso, 2019). Here leaders explain to their staff about the
decisions which they had made. Under this style, leaders don't give orders only but listen to the
employees also.
Pacesetting leadership Style:
In this leadership style, leaders tell their employees to repeat them. Leaders want their followers
should do exactly what they want. The leader only believes in racing; the bar which the leaders
have set is very high. They force their team to run fast so that work can be finished before time.
It is also said that it is beneficial because it helps in making the work done faster, but it can hurt
the sentiments of the workforce. This can create stress among the employees when working in
the long run. It does not mean that this leadership style should be avoided by every leader. Those
leaders can follow those who are working with like-minded people but cannot go with this
leadership style in the long run.
Democratic leadership style:
Democratic leadership style is the most effective leadership style. The leaders involve their team
members while taking decisions and also provide every information to the team members. They
consider the importance of their employee's views and opinions (Maamari and Majdalani, 2017).
This style helps in increasing trust and enhancing team spirit and cooperation from the
workforce. It grows and develop employees and also enhance creativity amongst them. This
leadership style also makes the work done by the team members, but in the manner, team
members want to do.
Coaching leadership style:
Under this leadership style, leaders act as a coach and improve individual potential. Leaders who
follow this leadership style are very open-minded and are soft-spoken. They believe in the