Emerging Trends in the Hospitality Sector

Emerging Trends in the
Hospitality Sector

Table of Contents
INTRODUCTION...........................................................................................................................1
Selection of appropriate leadership style for Four Seasons London with justification..........1
Organizational responsibility and responsible leadership leads corporate leadership systems to
facilitate competitive advantage.............................................................................................4
CSR delivers benefits to organisation and wider community................................................6
Benefits of Social Media and related risks that could affect Four Seasons London..............7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality industry can be said to be the integration of fields pertaining to the service
sector such as accommodation, event management, recreation, food and beverage, tourism and
many more (Sarkar and George, 2019). The efflux of time poses this corporate industry to a
number of technological and other progressions. Constant efforts have to be taken up by the
organisations functioning within the confines of this sector in order to adapt itself to the market
place and the demands of people within it.
The present project is based upon Four Seasons Hotel London which is engaged in
provision of high quality accommodation and other hospitality services. The project consists of
selection of an appropriate leadership style for the company along with justification behind the
same. Also, it explores the manner in which organisational responsibility as well as responsible
leadership results in attainment of competitive advantage by the firm. Further, it includes the
benefits that CSR activities deliver to the respective hotel along with the wider community.
Lastly, the benefits as well as the risks of social media impacting the entity have been covered
along with strategies to address the risks.
Selection of appropriate leadership style for Four Seasons London with justification
Leadership can be defined as the ability of a person to influence the behavioural conduct of
individuals in order to achieve the pre determined goals of an organisation. With the help of
leadership, a supervisor can guide and influence their employees to work towards the attainment
of the main objectives of the company. It is the art and characteristics of a person that depicts the
capabilities of how well a person can influence and motivate others to work for the welfare of the
corporation (Penela, Morais and Gregory, 2019). The success of an entity is totally dependent on
how well their leader influences and motivates their followers. Leadership is an essential factor
for a company as it provides assistance in attaining the goals in a timely manner to ensure
sustainability in market place for a long period of time in future context. In relation to this, leader
is acknowledged to be a person who guides and motivates others to do the work which they may
themselves not intend to indulge in. A leader helps to enhance the quality of the performance
delivered by the employees within the confines of an entity. One of the most primary motives of
the leader of an entity is to motivate the workforce in a manner such that they get encouraged to
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give their best performance for the welfare of the enterprise. This aids in attainment of individual
as well as corporate goals.
There are several kinds of leadership styles which can be leveraged by a leader for the
purpose of making the workforce carry out a desired task as per the organisational requirements.
In this relation, the leader within Four Seasons Hotel London is analysing the different types of
leadership styles in order to select the best style out of them for the betterment of the hotel. The
style is selected by the leader of Four Seasons Hotel London as per the situation and working
environment of the concerned hospitality organisation.
Autocratic style: In this style, the leader tends to act like a boss. They hold all the
authority and responsibilities of the organization. The leader gives the order and everyone should
comply with it. The leader may charge penalties on subordinates if they are found not to be
following their instructions (Xie, 2019). In this style, the leader takes decision without consulting
with their subordinates. It is considered as a negative style of leadership as it does not take into
consideration the views and opinions of subordinates within the confines of an entity.
Laissez-faire style: This type of leadership style is opposite of the autocratic leadership
style. In this type of leadership style the leader delegates their power to their subordinates. This
implies that hereby subordinates have the right to take some decisions without consulting with
the leader. This style is also known as hands on style. This type of style is useful in those
organisations whereby the manpower is skilled and has experience related to the field within
which the entity operates.
Coaching leadership style: In this leadership style, the leader tends to act as the coach
for the individuals. The leader gives suggestions and advices just like a coach gives to their team
members. In this type of leadership style, the leader can easily analyse the strengths as well as
weaknesses of the subordinates. The leader gives tasks to their followers, which are executed by
the individuals within a team by exhibiting collaborative working skills (Amoako and et. al.,
2019). The benefit of coaching leadership style is that it provides assistance in encouraging team
spirit among the members. This also leads to the development of capabilities of employees. As a
result of this, the subordinates become self confident and motivated.
Democratic leadership style: This style can be said to be integration of autocratic and
democratic style. In this type of leadership style, the leader takes decision post obtaining
feedback from their subordinates or followers. The leader does not give authority to their
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