This ad campaign for Emirates focuses on their strong brand equity, high quality product and service, and excellent customer relations. The target audience is both the working class and business class people, with a focus on the business class. The main message is that Emirates treats its customers better than anyone does.

Creative Advertising and Promotion Seminar Coursework 1

Develop and present a verbal pitch for a 12-month ad campaign for a prospective client.

Emirates excels in customer service, targeting both working and business class with a strong brand and high-quality product.

Emirates Ad Campaign: The Essence of Emirates

This project is aimed at improving customer relations for Emirates, targeting both working and business class people. The focus is mainly on customer relations, with a total budget of AED 10,000,000

Emirates Ad Campaign for Customer Relations Improvement

This project is aimed at showcasing the lower ticket prices of fly Dubai, which is something that competitors of this brand have not done very consistently. The purpose is to portray the brand as being an affordable one.

Fly Dubai – Creative Brief

Hartpury University and Hartpury College

Presentation on Emirates Group

Presentation

This case study focuses on Emirates Airline and how they can use social media as an information system solution for managing their business. The study covers topics such as reaching consensus, managing change, planning IS development, dealing with outsourcing and privacy, and increasing awareness. The use of Twitter as a customer management tool is also discussed, along with the challenges and limitations faced by the organization.

Emirates Ad Campaign: The Essence of Emirates

End of preview

Emirates Ad Campaign for Customer Relations Improvement

Fly Dubai – Creative Brief

Presentation on Emirates Group

Introducing social media as an information system solution for the organization: A case study of Emirates Airline

Emirates Ad Campaign: The Essence of Emirates

End of preview

Emirates Ad Campaign for Customer Relations Improvementlg...

Fly Dubai – Creative Brieflg...

Presentation on Emirates Grouplg...

Introducing social media as an information system solution for the organization: A case study of Emirates Airlinelg...

Emirates Ad Campaign for Customer Relations Improvement

Fly Dubai – Creative Brief

Presentation on Emirates Group

Introducing social media as an information system solution for the organization: A case study of Emirates Airline