Emirates Airlines Company and Industry Overview

Running Head: Company and Industry Overview
Company and
Industry Overview
Emirates Airlines Company

Company and Industry Overview 1
Contents
Question 1: Emirates Airlines Company profile...........................................................................................1
Question 2: Industry Analysis of Emirates Airlines......................................................................................2
References...................................................................................................................................................6

Company and Industry Overview 2
Question 1: Emirates Airlines Company profile
Emirates is an airlines based in Dubai, United Arab Emirates. The airlines are a subsidiary of
The Emirates Group that is a wholly owned government company. The company is the last
organization in the Middle East working with 3600 flights every week from its hub of Dubai
International Airport. The company is involved in more than 140 cities in total 81 countries and
six continents as well. Further, the cargo activities are done by Emirates SkyCargo (Emirates
UAE, 2018). The company was founded in the year 1985 and is now renowned as the fourth
largest airline company in the world in terms of international passengers carried and the second
largest in terms of freight tonne kilometers flown. The company has the longest commercial
flight running from Dubai to Auckland. In the current era, the company flies world biggest fleet
of Airbus A380s and Boeing 777s, and it provides a greater degree of satisfaction level to the
customers by providing comfort services (Farouk, Cherian, & Shaaban, 2017).
The company was established in October 1985 in Dubai, United Arab Emirates. Emirates in now
known as world largest airlines that provides fastest growing carrier services worldwide. The
company is known for its luxury class services provided to its customers worldwide. The
company i also growing its network aggressively so as to provide their efficient services to
maximum customers worldwide. The airlines operate with a fleet of widebody equipment and as
discussed above it is the largest operator of Airbus A380 aircraft type. The company maintains
their hub at the Dubai International Airport; the airport provides an extension network of services
in different areas like Middle East along with Asia, North America, Africa, South Pacific,
Europe and lastly South America. The SkyCargo airfreight division of Emirates currently serves
around 40 destinations (Beik, & Galbraith, 2016).
Vision mission goals business strategy
Further, the vision of the company is to become the leader in the aviation industry. They aim to
initiate their activities innovatively that keeps environment as their first priority. Apart from that,
the company aims to make a global coverage through their activities. They want to reach in
every country and provide services to people. The vision statement of Emirates also includes that
follows strict compliance to keep the customers feel safe while travelling. They have employed a

Company and Industry Overview 3
responsible team that holds the responsibility to provide best, safe and reliable experience to
customer during flight, and before and after that as well (Park, Lee, & Park, 2015).
The mission statement of the company Emirates states that they want to enact their activities in
such a way that they successfully fulfill their vision statement. Their mission is to achive the
following targets that are discussed below:
 Grow as the most loved aviation service worldwide
Deliver high value in their products and services. In addition, their products and services offered
to customer should reflect the vision and objective of the company (Lohmann, & Spasojevic,
2018).
 Improve the satisfaction level of clients
 Sustain their competitive edge in the target market
 Invest in the field of technology to provide better services to the customers
 Reduce the count of accidents and crashes
 Focus on better environmental strategies and use of bio-fuel to emit less air pollution
 Lastly, to invest in the employee to attain a competitive staff that serves customers better.
The company has a single goal that is to reach at the topmost position by doing what they do.
Emirates Airlines has an extremely attractive business model that paves way for the faster
growing international airlines. Quality control is the most important department that is the reason
of fundamental success of Emirates. This department maintains and creates state of the art airline
fleet. Quality of products and services are kept at the highest level (Merkert, & Hensher, 2011).
The extensive aviation-training department of the company provides aviation education to the
talented employees of the company. Resort, Hotel and Tourism Strategy helped them to
successfully shift into resort and tourism sector as well. This strategy is a complete package that
helps business to use innovation and technology and target the customer to increase their sales in
the market (Sun, & Wandelt, 2018).