Analytical Report on Emirates NBD

08 December 2018

ANALYTICAL REPORT
SECTION: ________________
NAME: __________________
ID: ______________________
COMPANY: Emirates NBD

INTRODUCTION
The following report is aimed at analysing the business of the bank Emirates NBD,
the headquarters of which are located at Dubai. The work commences with the short
introduction of the company, in terms of the origin, nature of business and the regions of
operations. The next segment of the work sheds light on the success story of the company
over the years. This will include the strategies used and the policies that were helpful in the
achievement of the overall organisational goals. The reason for the choice of the company is
that it is one of the biggest finance companies of the Dubai in terms of the overall asset base,
and thus would shed light on the success strategies in the finance sector. The company has a
record asset base of AED 492.6 Billion, (equivalent to approx. USD 134 Billion), as on 30th
September 2018 (Emirates NBD, 2018).
BACKGROUND
The bank was originated as a result of the Government approved merger between the
Emirates Bank International (EBI) and the National Bank of Dubai (NBD), in the year 2007.
The listing of shares of the newly formed company followed the merger on the Dubai
Financial Market (DFM). The merger was a significant consolidation in terms of the banking
and finance sector of the nation, thereby bringing together the two largest banks of Dubai. In
addition, it passed the biggest lender back then, i.e. the National Bank of Abu Dhabi, to
enable the country of UAE to compete in the global markets in the finance sector (Salim,
2013). The company has become one of the largest companies in the Gulf Cooperation
Council in terms of the asset base. Currently the company is an employer to around 9000