Empathy in Design Thinking

This presentation explores the concept of empathy in design thinking. It defines empathy and discusses its importance in the design thinking process. The presentation also highlights how empathy helps designers understand customer issues, generate innovative ideas, and enhance customer satisfaction.

“Empathy in Design
Thinking”
Empathy In relationEmpathy In relation
to design thinking ?to design thinking ?
Importance of empathy in the concept if
design thinking
1.Provide chance to the designers to know
about the customer issue (Chung & Joo,
2017).
2.Boost innovative ideas and concepts
(Liedtka, 2015).
3.Helps designers to enhance the satisfaction
ration of the customers.
Empathy and design thinking link
•In design thinking process, empathy is the first step
(Beltagui, 2018).
•Empathy is the human centered approach that
relates with design thinking.
•Design thinkers can consider their own assumptions
(Callahan, 2019).
Definition of empathy ?
1.It relates with in-depth
understanding of other feelings
and emotions (Jacobs, 2018).
. Lolly Daskal .(2019). How to Be an Empathetic
Leader.Retrieved
from:https://www.lollydaskal.com/leadership/how-
to- be-an-empathetic-leader/
Liedtka, J. (2015). Perspective: Linking design
thinking with innovation outcomes through
cognitive bias reduction. Journal of Product
Innovation Management, 32(6), 925-938.
Beltagui, A. (2018). A design-thinking perspective on
capability development: The case of new
product development for a service business
model. International Journal of Operations &
Production Management, 38(4), 1041-1060.
Callahan, K. C. (2019). Design Thinking in
Curricula. The International Encyclopedia of
Art and Design Education, 1-6.
Jacobs, J. (2018). Intersections in Design Thinking and
Art Thinking: Towards Interdisciplinary
Innovation. Creativity. Theories–Research-
Applications, 5(1), 4-25.
Chung, J., & Joo, J. (2017). Effect of empathy on
designers and non-designers in concept
evaluation. Archives of Design
Research, 30(3), 57-70. Source: Lolly Daskal, 2019

•. Lolly Daskal .(2019). How to Be an Empathetic
Leader.Retrieved
from:https://www.lollydaskal.com/leadership/how-to-be-an-
empathetic-leader/
•Liedtka, J. (2015). Perspective: Linking design thinking
with innovation outcomes through cognitive bias
reduction. Journal of Product Innovation
Management, 32(6), 925-938.
•Beltagui, A. (2018). A design-thinking perspective on
capability development: The case of new product
development for a service business model. International
Journal of Operations & Production
Management, 38(4), 1041-1060.
•Callahan, K. C. (2019). Design Thinking in Curricula. The
International Encyclopedia of Art and Design
Education, 1-6.
•Jacobs, J. (2018). Intersections in Design Thinking and Art
Thinking: Towards Interdisciplinary
Innovation. Creativity. Theories–Research-
Applications, 5(1), 4-25.
•Chung, J., & Joo, J. (2017). Effect of empathy on designers
and non-designers in concept evaluation. Archives of
Design Research, 30(3), 57-70.