Empathy in Design Thinking

This presentation explores the concept of empathy in design thinking and its significance in understanding the feelings and emotions of others. It discusses the three types of empathy and highlights the role of empathy in guiding designers to satisfy customer needs. The presentation also examines the relationship between empathy and design thinking, including considering different customer opinions and finding creative solutions for consumer-related issues.

“Empathy in Design
Thinking”
References
.Dym, C. L., Agogino, A. M., Eris, O., Frey, D. D., & Leifer, L. J. (2005). Engineering design
thinking, teaching, and learning. Journal of engineering education, 94(1),
103-120.
Cruickshank, L. (2016). Open Design and Innovation: facilitating creativity in everyone. Routledge.
• Van Der Pijl, P., Lokitz, J., & Solomon, L. K. (2016). Design a better
business: New tools, skills, and mindset for strategy and
innovation. John Wiley & Sons.
• Dorst, K. (2011). The core of ‘design thinking’and its application. Design
studies, 32(6), 521-532.
• Kimbell, L. (2011). Rethinking design thinking: Part I . Design and Culture, 3(3), 285-
306
The world university ranking. (2019). There is no such thing as ‘critical thinking’. Retrieved
from: https://www.timeshighereducation.com/opinion/there-
no-such-thing-critical-thinking
Whizible .(2019). Design thinking process. Retrieved from: https://whizible.com/how-
to-ensure-project- success-with-design-thinking/
What is
empathy?
Empathy is the term that is used
to sense other feelings and
emotions. It is important to have
in-depth understanding about the
feelings of the others (Van Der
Pijl, Lokitz & Solomon,
2016). There are three types of
empathy.
•Cognitive empathy
•Social empathy
•Emphatic concern
(Kimbell, 2011).
•The process of design
thinking emphasizes on the
necessity of the people
(Dorst,2011).
• Give guidance to the
designers to satisfy the needs
of the customers.
Empathy important in
design thinking?
RELATION BETWEEN EMPATHY
AND DESIGN THINKING
1.Consider the different opinions of
customers (Dym, Agogino, Eris, Frey &
Leifer, 2005)
2.Creative solutions for the issues faced
in relation to the feelings of the
consumers (Cruickshank, 2016).
Source: Whizible , 2019).
Source: The world university ranking. (2019).

•.Dym, C. L., Agogino, A. M., Eris, O., Frey, D. D., & Leifer,
L. J. (2005). Engineering design thinking, teaching, and
learning. Journal of engineering education, 94(1), 103-
120.
•Cruickshank, L. (2016). Open Design and Innovation:
facilitating creativity in everyone. Routledge.
•Van Der Pijl, P., Lokitz, J., & Solomon, L. K.
(2016). Design a better business: New tools, skills, and
mindset for strategy and innovation. John Wiley &
Sons.
•Dorst, K. (2011). The core of ‘design thinking’and its
application. Design studies, 32(6), 521-532.
•Kimbell, L. (2011). Rethinking design thinking: Part I
. Design and Culture, 3(3), 285-306
•The world university ranking. (2019). There is no such
thing as ‘critical thinking’. Retrieved from:
https://www.timeshighereducation.com/opinion/there- no-
such-thing-critical-thinking
•Whizible .(2019). Design thinking process. Retrieved from:
https://whizible.com/how-to-ensure-project- success-
with-design-thinking/