Employbility Skills in Travelodge
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EMPLOYBILITY
SKILLS
SKILLS
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Set of own responsibilities and performance objectives..................................................1
1.2 Own effectiveness against defined objectives..................................................................3
1.3 Some recommendations for further improvements..........................................................3
1.4 Motivational techniques to improve performance quality................................................6
TASK 2............................................................................................................................................7
2.1 Solutions to work based problems....................................................................................7
2.2 Communication styles at various levels...........................................................................8
2.3 Efficient time management strategies............................................................................11
TASK 3..........................................................................................................................................12
3.1 Role of people in a team and their working to achieve goals and objectives.................12
3.2 Team dynamics...............................................................................................................14
3.3 Alternative ways to achieve goal and accomplish tasks.................................................15
TASK 4..........................................................................................................................................16
4.1 Methods and tools for developing solutions for problems.............................................16
4.2 Appropriate strategy to resolve labour turnover.............................................................17
4.3 Impact on business due to strategy implementation.......................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................21
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Set of own responsibilities and performance objectives..................................................1
1.2 Own effectiveness against defined objectives..................................................................3
1.3 Some recommendations for further improvements..........................................................3
1.4 Motivational techniques to improve performance quality................................................6
TASK 2............................................................................................................................................7
2.1 Solutions to work based problems....................................................................................7
2.2 Communication styles at various levels...........................................................................8
2.3 Efficient time management strategies............................................................................11
TASK 3..........................................................................................................................................12
3.1 Role of people in a team and their working to achieve goals and objectives.................12
3.2 Team dynamics...............................................................................................................14
3.3 Alternative ways to achieve goal and accomplish tasks.................................................15
TASK 4..........................................................................................................................................16
4.1 Methods and tools for developing solutions for problems.............................................16
4.2 Appropriate strategy to resolve labour turnover.............................................................17
4.3 Impact on business due to strategy implementation.......................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................21
INTRODUCTION
Employability skills are termed as capabilities required by a person to perform business
operations in an efficient manner. Along with knowledge and expertise in a particular field,
employers also outlines a skill set which they expect form employees. These working skills
benefits organisation in enhancing their customer base and sales due to which revenues &
profitability enhances (Brewer, 2013). This assignment is written in context of Travelodge hotel
which is a UK based private organisation operating in hotels. Hotel is headquartered in Thame,
England. This report involves set of responsibilities and performance objectives along with their
effectiveness. Beside this, motivation techniques are mentioned to improve performance of
workers. Also, various styles of communication and time management strategies are discussed.
Role of employees in a team and overall team dynamics to achieve goals and objectives is
mentioned. At last, methods and tools to solve problems like employee turnover along with
strategies are discussed to enhance productivity of organisation.
TASK 1
1.1 Set of own responsibilities and performance objectives
Travelodge is a renowned organisation which has managed to successfully represent
itself in hospitality industry. Responsibilities and performance objectives assists a person in
acknowledging their capabilities. Also, performance objectives helps an individual to accomplish
allotted tasks in an appropriate manner without any ambiguities. As a HR manager of
Travelodge, I have some responsibilities which results in achieving objectives and targets of
hotel.
Some of my responsibilities as HR manager are mentioned below:
Personal responsibility: These responsibilities are concerned with aspects like
maintaining team work, creativity, commercial awareness within an organisation. In
some cases, better outcomes are achieved if work is carried out as a team rather than
individually. As a HR manager in Travelodge, it is my responsibility to initiate creativity,
team work and external awarenesses related to market within Travelodge. This will
enhance overall work productivity of Travelodge.
Adaptability and Flexibility: Adaptability is defined as the ability of an individual to
alter its response in changing situations. It allows an individual to learn form changing
1
Employability skills are termed as capabilities required by a person to perform business
operations in an efficient manner. Along with knowledge and expertise in a particular field,
employers also outlines a skill set which they expect form employees. These working skills
benefits organisation in enhancing their customer base and sales due to which revenues &
profitability enhances (Brewer, 2013). This assignment is written in context of Travelodge hotel
which is a UK based private organisation operating in hotels. Hotel is headquartered in Thame,
England. This report involves set of responsibilities and performance objectives along with their
effectiveness. Beside this, motivation techniques are mentioned to improve performance of
workers. Also, various styles of communication and time management strategies are discussed.
Role of employees in a team and overall team dynamics to achieve goals and objectives is
mentioned. At last, methods and tools to solve problems like employee turnover along with
strategies are discussed to enhance productivity of organisation.
TASK 1
1.1 Set of own responsibilities and performance objectives
Travelodge is a renowned organisation which has managed to successfully represent
itself in hospitality industry. Responsibilities and performance objectives assists a person in
acknowledging their capabilities. Also, performance objectives helps an individual to accomplish
allotted tasks in an appropriate manner without any ambiguities. As a HR manager of
Travelodge, I have some responsibilities which results in achieving objectives and targets of
hotel.
Some of my responsibilities as HR manager are mentioned below:
Personal responsibility: These responsibilities are concerned with aspects like
maintaining team work, creativity, commercial awareness within an organisation. In
some cases, better outcomes are achieved if work is carried out as a team rather than
individually. As a HR manager in Travelodge, it is my responsibility to initiate creativity,
team work and external awarenesses related to market within Travelodge. This will
enhance overall work productivity of Travelodge.
Adaptability and Flexibility: Adaptability is defined as the ability of an individual to
alter its response in changing situations. It allows an individual to learn form changing
1
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situations and experiences. As a HR manager in Travelodge I must posses capability to
adapt new and changing situations in a challenging way. To maintain my flexibility and
adaptability, I need to manage multiple tasks at a single time.
Legislation and Employee rights: All staff members have some rights within
organisation such as right to fair compensation, equality, privacy and no discrimination
on caste, race and nationality. It is my responsibility to monitor and checks if some
employee is facing issues related with basic rights. My capability of resolving these
issues will benefit Travelodge in sustaining a positive work environment.
As a manager in Travelodge I have some performance objectives which are specified below:
Recruiting right talent: My Core objective as an HR manager of Travelodge is to recruit
efficient and capable staff. Before recruiting an individual, I need to consider the
requirement and expectation of hotel. This will helps me in choosing right candidate for
vacant positions.
Effective communication: To avoid misunderstandings and maintain a healthy work
environment, it is important for an organisation to have effective communication. As a
manager my objective is to maintain an efficient communication and negotiation skills
between workforce and management. This will helps in resolving issues at a fast rate.
Time management: It is the main responsibility of managers by which they can execute
their activities within allotted time. As a manager of Travelodge, I must manage my time
in an appropriate manner so that I can achieve desirable outcomes within time.
Solving conflicts and problems: Another objective that I have as a HR manager of
Travelodge is to resolve problems and conflicts in a timely and appropriate manner. To
resolve problems impartially, I need to listen the opinions of all concerned parties before
taking a decision (Dhar, 2012G).
Guiding workforce: It is the responsibility of manager to guide employees in right
direction. My another objective is to train and guide employees in an effective manner so
that they are capable to perform business operations in changing and complex situations
also. This will enhance the working potential of employees.
1.2 Own effectiveness against defined objectives
Earlier I have discussed my responsibilities and performance objectives as a HR manager
in Travelodge. I have analysed that my performance objectives and responsibilities have a
2
adapt new and changing situations in a challenging way. To maintain my flexibility and
adaptability, I need to manage multiple tasks at a single time.
Legislation and Employee rights: All staff members have some rights within
organisation such as right to fair compensation, equality, privacy and no discrimination
on caste, race and nationality. It is my responsibility to monitor and checks if some
employee is facing issues related with basic rights. My capability of resolving these
issues will benefit Travelodge in sustaining a positive work environment.
As a manager in Travelodge I have some performance objectives which are specified below:
Recruiting right talent: My Core objective as an HR manager of Travelodge is to recruit
efficient and capable staff. Before recruiting an individual, I need to consider the
requirement and expectation of hotel. This will helps me in choosing right candidate for
vacant positions.
Effective communication: To avoid misunderstandings and maintain a healthy work
environment, it is important for an organisation to have effective communication. As a
manager my objective is to maintain an efficient communication and negotiation skills
between workforce and management. This will helps in resolving issues at a fast rate.
Time management: It is the main responsibility of managers by which they can execute
their activities within allotted time. As a manager of Travelodge, I must manage my time
in an appropriate manner so that I can achieve desirable outcomes within time.
Solving conflicts and problems: Another objective that I have as a HR manager of
Travelodge is to resolve problems and conflicts in a timely and appropriate manner. To
resolve problems impartially, I need to listen the opinions of all concerned parties before
taking a decision (Dhar, 2012G).
Guiding workforce: It is the responsibility of manager to guide employees in right
direction. My another objective is to train and guide employees in an effective manner so
that they are capable to perform business operations in changing and complex situations
also. This will enhance the working potential of employees.
1.2 Own effectiveness against defined objectives
Earlier I have discussed my responsibilities and performance objectives as a HR manager
in Travelodge. I have analysed that my performance objectives and responsibilities have a
2
considerable impact on the working of Travelodge. Hence, it is important for me to set those
objectives which will assists in increasing effectiveness of organisation.
Main objective of HR department is to recruit, select and train individuals to transform
them into skilled & capable workforce. As a HR manager I need to hire and train
employees in accordance with the requirement of Travelodge. It is important for me to
choose knowledgable and desired candidates but sometimes I an unable to choose right
candidate for right position due to which tasks are not achieved in desired manner.
Appropriate communication results in better coordination among workforce and between
employees & management. Therefore, as a manager in Travelodge I must have effective
interaction and communication skills. I am capable to convey accurate information form
one level to another in a desired manner (badamosi and et. al., 2015). Due to this, less
misunderstandings takes place between employees and hotel management.
As a HR manager in Travelodge I need to be efficient in managing time desirably so that
tasks and projects can be accomplished within allotted time frame and appropriately.
My another objective is to resolve conflicts and issues of employees in a timely manner
so that working atmosphere will not get impacted. Before taking any decision, I prefer to
listen opinion and views of all workers which are involved in issue. This helps me in
taking right decision but sometimes I am not capable to understand situations
appropriately due to which I fail to take appropriate decision. This leads to enhanced
employee grievances due to which their working potential reduces.
As a manager in Travelodge, it is my duty to guide and direct employees towards right
direction. To achieve this, I provide them training and orientations but as demands and
requirements of customers changes everyday I feel I need to analyse outside market more
often and tries to incorporate required changes in training and orientations.
1.3 Some recommendations for further improvements
As a HR manager in Travelodge I have some responsibilities and to perform them
properly I have set some objectives. These objectives will helps Travelodge in achieving their
predetermined goals and targets in timely manner. But I feel that I need to improve in some
aspects. This improvement will results in maintaining more positive and healthy work
environment within workplace. Below are mentioned some recommendations through which
improvements can be made:
3
objectives which will assists in increasing effectiveness of organisation.
Main objective of HR department is to recruit, select and train individuals to transform
them into skilled & capable workforce. As a HR manager I need to hire and train
employees in accordance with the requirement of Travelodge. It is important for me to
choose knowledgable and desired candidates but sometimes I an unable to choose right
candidate for right position due to which tasks are not achieved in desired manner.
Appropriate communication results in better coordination among workforce and between
employees & management. Therefore, as a manager in Travelodge I must have effective
interaction and communication skills. I am capable to convey accurate information form
one level to another in a desired manner (badamosi and et. al., 2015). Due to this, less
misunderstandings takes place between employees and hotel management.
As a HR manager in Travelodge I need to be efficient in managing time desirably so that
tasks and projects can be accomplished within allotted time frame and appropriately.
My another objective is to resolve conflicts and issues of employees in a timely manner
so that working atmosphere will not get impacted. Before taking any decision, I prefer to
listen opinion and views of all workers which are involved in issue. This helps me in
taking right decision but sometimes I am not capable to understand situations
appropriately due to which I fail to take appropriate decision. This leads to enhanced
employee grievances due to which their working potential reduces.
As a manager in Travelodge, it is my duty to guide and direct employees towards right
direction. To achieve this, I provide them training and orientations but as demands and
requirements of customers changes everyday I feel I need to analyse outside market more
often and tries to incorporate required changes in training and orientations.
1.3 Some recommendations for further improvements
As a HR manager in Travelodge I have some responsibilities and to perform them
properly I have set some objectives. These objectives will helps Travelodge in achieving their
predetermined goals and targets in timely manner. But I feel that I need to improve in some
aspects. This improvement will results in maintaining more positive and healthy work
environment within workplace. Below are mentioned some recommendations through which
improvements can be made:
3
Feedback: To acknowledge my performance level within Travelodge, I have conducted a
survey to collect opinions of employees regarding my roles and duties. Some employees believe
that I am capable and sufficient in performing my duties where as some employees feels that I
need to improve in some aspects like taking right decision, listening and understanding the
situation of employees efficiently etc. This feedback helps me a lot in improving my work
performance within Travelodge (Wall and Speake, 2012).
Professional skills Self-evaluation Ways to improve
Recruitment of employees Average After analysing I have observed that I
have average recruitment skills. To
improve them I need to properly
understand requirements and
expectations of company and according
to that I need to select candidates for
interview. Also, to improve my
recruitment skills I am going to read
different books and journals so that I can
learn new concepts which will helps me
in asking right questions to interested
candidates.
Effective communication Good For the position of HR manager, I have
efficient communication skills but for
further improvements I can arrange
discussion groups and communication
sessions where general discussions
related with hotel and marketplace will
be discussed. This will increase the
comfortableness among me and
employees and I will be able to share my
opinion more properly.
4
survey to collect opinions of employees regarding my roles and duties. Some employees believe
that I am capable and sufficient in performing my duties where as some employees feels that I
need to improve in some aspects like taking right decision, listening and understanding the
situation of employees efficiently etc. This feedback helps me a lot in improving my work
performance within Travelodge (Wall and Speake, 2012).
Professional skills Self-evaluation Ways to improve
Recruitment of employees Average After analysing I have observed that I
have average recruitment skills. To
improve them I need to properly
understand requirements and
expectations of company and according
to that I need to select candidates for
interview. Also, to improve my
recruitment skills I am going to read
different books and journals so that I can
learn new concepts which will helps me
in asking right questions to interested
candidates.
Effective communication Good For the position of HR manager, I have
efficient communication skills but for
further improvements I can arrange
discussion groups and communication
sessions where general discussions
related with hotel and marketplace will
be discussed. This will increase the
comfortableness among me and
employees and I will be able to share my
opinion more properly.
4
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Time management Below average I need to avoid wastage of time while
performing business activities. Also, I
can prepare a time schedule and
prioritise work according to that. This
will helps me in improving my time
managing skills.
Solving conflicts and
problems
Below average As a HR manager in Travelodge, I need
to resolve problems and issues faced by
hotel efficiently. But I feel that I am not
capable to take right decisions. To
improve this, I am going to take help of
Internet, other employees, magazines
and IT. This will helps me in
understanding issues and conflicts more
appropriately & I will be capable to take
right decisions.
Guiding workforce Poor To improve my guiding and directing
skills, I need to incorporate several
changes in myself. At first, I need to
analyse behaviour of consumers and
market in a more specific way. Also, I
need to consider the preferences of
customers more clearly so that I can help
employees in satisfying their needs
according to their expectations and
desires.
1.4 Motivational techniques to improve performance quality
To improve working performance of Travelodge, I have implemented some
recommendations in my skills so that desired outcomes can be achieved. Along with that, it is
5
performing business activities. Also, I
can prepare a time schedule and
prioritise work according to that. This
will helps me in improving my time
managing skills.
Solving conflicts and
problems
Below average As a HR manager in Travelodge, I need
to resolve problems and issues faced by
hotel efficiently. But I feel that I am not
capable to take right decisions. To
improve this, I am going to take help of
Internet, other employees, magazines
and IT. This will helps me in
understanding issues and conflicts more
appropriately & I will be capable to take
right decisions.
Guiding workforce Poor To improve my guiding and directing
skills, I need to incorporate several
changes in myself. At first, I need to
analyse behaviour of consumers and
market in a more specific way. Also, I
need to consider the preferences of
customers more clearly so that I can help
employees in satisfying their needs
according to their expectations and
desires.
1.4 Motivational techniques to improve performance quality
To improve working performance of Travelodge, I have implemented some
recommendations in my skills so that desired outcomes can be achieved. Along with that, it is
5
important for me to motivate employees in order to improve overall performance quality. HR
manager can implement Maslow hierarchy of needs to enhance motivational level of employees.
This theory states that if basic requirements of employees are not fulfilled, satisfying higher
needs will not be effective.
Maslow hierarchy of needs:
Physiological needs: It involves basic necessities like food, cloth, water and home
aesthetics. It is important for HR manager of Travelodge to consider and maintain their
physiological needs. This will motivate employees to deliver their best performance
which results in enhanced employee engagement and overall productivity.
Safety needs: It is the duty of HR manager to ensure safety and security of workforce
during office hours. If employees will feel secure regarding their job, salary and health
they will be able to perform business operations more efficiently.
Social needs: To improve performance quality in Travelodge, HR manager needs to
formulate strategies which will results in enhanced coordination (Zaharim and et. al.,
2012). If employees will feel isolated, it is not possible for them to perform business
operations efficiently. Hence, social needs of employees must be given considerations in
order to improve overall performance of Travelodge.
Esteem needs: These are concerned with achievement, confidence and respect of
employees. HR manager needs to respect and understand the desires and expectations of
employees. By this, employees will fell more motivated and engaged towards work. This
will lead towards improved work performance of Travelodge employees.
Self-actualisation: If HR manager in Travelodge will give challenging and complex
tasks to employees, they will pursue more hard work due to which their motivation level
will enhance. Increased motivation level will results in improved working capabilities of
employees.
Another techniques which can be used by HR manager are mentioned below:
Creation of positive work environment: Proving employees a healthy and appropriate
working environment is best way to motivate them. Considering needs and opinions of
employees will benefit Travelodge in completing their tasks in desired and timely
manner.
6
manager can implement Maslow hierarchy of needs to enhance motivational level of employees.
This theory states that if basic requirements of employees are not fulfilled, satisfying higher
needs will not be effective.
Maslow hierarchy of needs:
Physiological needs: It involves basic necessities like food, cloth, water and home
aesthetics. It is important for HR manager of Travelodge to consider and maintain their
physiological needs. This will motivate employees to deliver their best performance
which results in enhanced employee engagement and overall productivity.
Safety needs: It is the duty of HR manager to ensure safety and security of workforce
during office hours. If employees will feel secure regarding their job, salary and health
they will be able to perform business operations more efficiently.
Social needs: To improve performance quality in Travelodge, HR manager needs to
formulate strategies which will results in enhanced coordination (Zaharim and et. al.,
2012). If employees will feel isolated, it is not possible for them to perform business
operations efficiently. Hence, social needs of employees must be given considerations in
order to improve overall performance of Travelodge.
Esteem needs: These are concerned with achievement, confidence and respect of
employees. HR manager needs to respect and understand the desires and expectations of
employees. By this, employees will fell more motivated and engaged towards work. This
will lead towards improved work performance of Travelodge employees.
Self-actualisation: If HR manager in Travelodge will give challenging and complex
tasks to employees, they will pursue more hard work due to which their motivation level
will enhance. Increased motivation level will results in improved working capabilities of
employees.
Another techniques which can be used by HR manager are mentioned below:
Creation of positive work environment: Proving employees a healthy and appropriate
working environment is best way to motivate them. Considering needs and opinions of
employees will benefit Travelodge in completing their tasks in desired and timely
manner.
6
Providing incentives: These financial and non-financial incentives will encourage
employees to deliver their best performance. Financial incentives can be bonus, cash
prizes and gifts where as non-financial incentives are extra holidays, reduced working
hours etc.
Sharing of profits: It is another suitable method to encourage and motivate workers to perform
efficiently. In hope of receiving money from achieved profits, every employee of Travelodge
will perform business activities in desired manner (Silva, Lourtie and Aires, L., 2013).
Positive impact: This theory contains simple aspects which are very easy to understand.
It takes into account those factors which are related to human nature due to which satisfying
employees will be easy.
Negative impact: Due to differences in opinion, implementing this motivational theory
can results in task failure. Measuring the satisfaction of different people is not possible as
different people have different mindset.
TASK 2
2.1 Solutions to work based problems
Manager while working in company faces several issues. Two of them are lack of
appropriate communication and Conflicts among working members.
Lack of communication: HR manager in Travelodge has observed that there is a lack of
communication between employees and staff members at different levels. Due to this,
coordination level of staff members have disrupted and business activities of hotel management
has suffered. HR manager needs to identify and analyse the barriers due to which inefficient
communication and interaction is taking place within organisation. To resolve this problem HR
manager in Travelogue can opt following solutions:
Schedule meeting and seminars: If Travelodge is facing issues due to poor
communication, HR manager can write a brief description of problem, related
consequences and analysed solutions. After that HR manager can arrange some meetings
to eliminate barriers which impacts communication and interaction within Travelodge.
Proper sharing of information: This is another method to solve communication
problem within organisation. HR manager can analyse effective and ineffective
behaviours within organisation and tries to transform ineffectiveness into effectiveness.
7
employees to deliver their best performance. Financial incentives can be bonus, cash
prizes and gifts where as non-financial incentives are extra holidays, reduced working
hours etc.
Sharing of profits: It is another suitable method to encourage and motivate workers to perform
efficiently. In hope of receiving money from achieved profits, every employee of Travelodge
will perform business activities in desired manner (Silva, Lourtie and Aires, L., 2013).
Positive impact: This theory contains simple aspects which are very easy to understand.
It takes into account those factors which are related to human nature due to which satisfying
employees will be easy.
Negative impact: Due to differences in opinion, implementing this motivational theory
can results in task failure. Measuring the satisfaction of different people is not possible as
different people have different mindset.
TASK 2
2.1 Solutions to work based problems
Manager while working in company faces several issues. Two of them are lack of
appropriate communication and Conflicts among working members.
Lack of communication: HR manager in Travelodge has observed that there is a lack of
communication between employees and staff members at different levels. Due to this,
coordination level of staff members have disrupted and business activities of hotel management
has suffered. HR manager needs to identify and analyse the barriers due to which inefficient
communication and interaction is taking place within organisation. To resolve this problem HR
manager in Travelogue can opt following solutions:
Schedule meeting and seminars: If Travelodge is facing issues due to poor
communication, HR manager can write a brief description of problem, related
consequences and analysed solutions. After that HR manager can arrange some meetings
to eliminate barriers which impacts communication and interaction within Travelodge.
Proper sharing of information: This is another method to solve communication
problem within organisation. HR manager can analyse effective and ineffective
behaviours within organisation and tries to transform ineffectiveness into effectiveness.
7
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For this, HR manager needs to convey information form one level to another in a desired
manner so that no misunderstanding will takes place.
Conflicts and issues: Several conflicts arises among workers due to different in opinion,
preference and way to perform business operations. HR manager of Travelodge have observed
this as a big work based problem. Manager in Travelodge needs to allot different responsibilities
and roles to workers so that no misunderstandings will take place because of ideological
differences. To solve issues and conflicts among employees HR manager can adopt following
solutions:
Encourage open conversations: HR manager needs to listen each party without any
partiality. This will help manager in understanding opinions and feelings of both sides
due to which taking right decision will be easy. This will results in resolving of problems
which generates due to issues among workers.
Acknowledge the problem: This is the best way by which HR manager in Travelodge
can resolve issues and conflict among employees. Acknowledging and understanding
grievances among workers will help manager in taking right decision. Due to this,
problem will be solved appropriately and satisfaction level of employees will increase
(Gbadamosi and et. al., 2015).
2.2 Communication styles at various levels
Communication is defined as a two-way process of attaining mutual understanding. It is
not only concerned with exchange of ideas, feeling and informations but also with emotions and
understandings among individuals. No organisation can perform efficiently without
communicating between different levels.
Need for communication within organisation:
It promotes encouragement and motivation in workers by clarifying them about tasks and
work.
Communication strengthens decision making process as it helps in analysing alternative
actions and suggestions for a single problem.
It helps in socializing due to which coordination and unity among staff members is
maintained.
Different communication styles at various levels:
8
manner so that no misunderstanding will takes place.
Conflicts and issues: Several conflicts arises among workers due to different in opinion,
preference and way to perform business operations. HR manager of Travelodge have observed
this as a big work based problem. Manager in Travelodge needs to allot different responsibilities
and roles to workers so that no misunderstandings will take place because of ideological
differences. To solve issues and conflicts among employees HR manager can adopt following
solutions:
Encourage open conversations: HR manager needs to listen each party without any
partiality. This will help manager in understanding opinions and feelings of both sides
due to which taking right decision will be easy. This will results in resolving of problems
which generates due to issues among workers.
Acknowledge the problem: This is the best way by which HR manager in Travelodge
can resolve issues and conflict among employees. Acknowledging and understanding
grievances among workers will help manager in taking right decision. Due to this,
problem will be solved appropriately and satisfaction level of employees will increase
(Gbadamosi and et. al., 2015).
2.2 Communication styles at various levels
Communication is defined as a two-way process of attaining mutual understanding. It is
not only concerned with exchange of ideas, feeling and informations but also with emotions and
understandings among individuals. No organisation can perform efficiently without
communicating between different levels.
Need for communication within organisation:
It promotes encouragement and motivation in workers by clarifying them about tasks and
work.
Communication strengthens decision making process as it helps in analysing alternative
actions and suggestions for a single problem.
It helps in socializing due to which coordination and unity among staff members is
maintained.
Different communication styles at various levels:
8
Communication is a key aspect in success of an organisation. Management, managers and
employees can communicate with each other through personal interactions, conversation, text
messages, phone calls, e-mails and SMS. There are different communication style within a
Travelodge that are mentioned below:
Internal, upward communication: In this kind of communication, subordinates
formally interact with managers and other senior employees which holds a higher
position in organisational hierarchy. In case of Travelodge, Upward communication can
be in the forms of templates, surveys, systematic forms and reports. These all are formal
ways to communicate within a company.
Internal, downward communication: In this type of communication superiors interact
with subordinates. Superiors and seniors needs to communicate in clear and professional
manner so that no misunderstandings can take place between management and
employees. Leaders and managers can communicate with subordinates through a memo,
verbal directive or letter.
Lateral communication: It takes place among co-workers. This can be departmental
interaction or cross-departmental interaction. For ex, if sales manager of Travelodge
wants to interact with finance manager, they can communicate via lateral communication.
This type of communication involves emailing, talking and messaging.
External communication: It is concerned with interacting with customers, partners,
vendors and suppliers. It can also include city office and regulatory agencies (Holmes,
2013). This communication is carried out in the form of marketing letters and sales
presentations.
A memo is prepared by HR manager of Travelodge to congratulate employees for
increased revenue and profitability of Travelodge hotel.
Letter
To,
Senior Manager
9
employees can communicate with each other through personal interactions, conversation, text
messages, phone calls, e-mails and SMS. There are different communication style within a
Travelodge that are mentioned below:
Internal, upward communication: In this kind of communication, subordinates
formally interact with managers and other senior employees which holds a higher
position in organisational hierarchy. In case of Travelodge, Upward communication can
be in the forms of templates, surveys, systematic forms and reports. These all are formal
ways to communicate within a company.
Internal, downward communication: In this type of communication superiors interact
with subordinates. Superiors and seniors needs to communicate in clear and professional
manner so that no misunderstandings can take place between management and
employees. Leaders and managers can communicate with subordinates through a memo,
verbal directive or letter.
Lateral communication: It takes place among co-workers. This can be departmental
interaction or cross-departmental interaction. For ex, if sales manager of Travelodge
wants to interact with finance manager, they can communicate via lateral communication.
This type of communication involves emailing, talking and messaging.
External communication: It is concerned with interacting with customers, partners,
vendors and suppliers. It can also include city office and regulatory agencies (Holmes,
2013). This communication is carried out in the form of marketing letters and sales
presentations.
A memo is prepared by HR manager of Travelodge to congratulate employees for
increased revenue and profitability of Travelodge hotel.
Letter
To,
Senior Manager
9
Travelodge Hotel, London
11 January, 2019
Respected Sir,
As a HR manager, I have observed that Travelodge hotel is facing some major issues related to
employee retention, cultural differences and untrained staff. All these aspects are reducing
reputation of hotel in market. So to overcome these issues, it is decided that orientations and
training sessions will be given to workers. Beside this, performance of staff will also be
evaluated on constant basis.
Yours sincerely
Daniel Redcliffe
MEMO
To: Travelodge staff
From: Daniel Redcliffe, HR manager
Date: 11 January 2019
Subject: Customer presentation
From Past six months, revenues and profitability of Travelodge is increasing on a constant rate,
due to which management is very happy and decided to provide bonus and incentives to
employees on the basis of their performance and merits. E-mails will be generated to those
employees which will be given incentives or bonus.
These incentives and bonus are given on the basis of feedbacks and opinion of managers in
respective departments. I am confident that all of you will work with same enthusiasms and
passion throughout your job
Sincerely
Daniel Redcliffe
10
11 January, 2019
Respected Sir,
As a HR manager, I have observed that Travelodge hotel is facing some major issues related to
employee retention, cultural differences and untrained staff. All these aspects are reducing
reputation of hotel in market. So to overcome these issues, it is decided that orientations and
training sessions will be given to workers. Beside this, performance of staff will also be
evaluated on constant basis.
Yours sincerely
Daniel Redcliffe
MEMO
To: Travelodge staff
From: Daniel Redcliffe, HR manager
Date: 11 January 2019
Subject: Customer presentation
From Past six months, revenues and profitability of Travelodge is increasing on a constant rate,
due to which management is very happy and decided to provide bonus and incentives to
employees on the basis of their performance and merits. E-mails will be generated to those
employees which will be given incentives or bonus.
These incentives and bonus are given on the basis of feedbacks and opinion of managers in
respective departments. I am confident that all of you will work with same enthusiasms and
passion throughout your job
Sincerely
Daniel Redcliffe
10
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2.3 Efficient time management strategies
To perform business activities and operations in appropriate manner, it is very important
for managers in Travelodge to adopt time management strategies. This will allow the hotel in
satisfying their customers and guests in a timely and appropriate manner. High satisfaction of
customers will results in increased customer base and revenues. HR manager in Travelodge can
adopt different time management strategies so that Hotel management can accomplish their tasks
in allotted deadlines. Some of them are mentioned below:
Planning of goals: Setting goals and objective list is a good aspect in time management.
This will give quick overview to HR manager of Travelodge regarding important tasks.
This will results in providing sufficient time to important tasks so that objectives and
goals can be achieved in expected time.
Assessing: Before initiating a project, analysing activities which will have positive and
negative impact on organisation is a better way to manage time. HR manager can
eliminate those tasks which will have negative impact on the revenues and market shares
of Travelodge. By this, time to perform important tasks will enhance and time will be
managed appropriately.
Organising: Arranging appointments on regular basis helps in updating employees
regarding business activities and operations of a company. This will helps HR manager in
specifying all employees about tasks and works in a single time. This will results in time
saving and more time will be allotted to other operational tasks.
Prioritising workload: No matter how busy individuals are, they find time to perform
work which is important for them. Managing time for priority work is good way of time
management within workplace (Jackson, 2015). Assigning priorities to work will helps
HR manager in accomplishing important work before deadline which will results in
improved productivity level.
Scheduling: Last thing is to prepare a schedule and start performing work. Along with
scheduling work, HR manager in Travelodge needs to leave room for rest, break and
socializing etc. Manager should not prepare schedule which is not possible to follow for
employees.
11
To perform business activities and operations in appropriate manner, it is very important
for managers in Travelodge to adopt time management strategies. This will allow the hotel in
satisfying their customers and guests in a timely and appropriate manner. High satisfaction of
customers will results in increased customer base and revenues. HR manager in Travelodge can
adopt different time management strategies so that Hotel management can accomplish their tasks
in allotted deadlines. Some of them are mentioned below:
Planning of goals: Setting goals and objective list is a good aspect in time management.
This will give quick overview to HR manager of Travelodge regarding important tasks.
This will results in providing sufficient time to important tasks so that objectives and
goals can be achieved in expected time.
Assessing: Before initiating a project, analysing activities which will have positive and
negative impact on organisation is a better way to manage time. HR manager can
eliminate those tasks which will have negative impact on the revenues and market shares
of Travelodge. By this, time to perform important tasks will enhance and time will be
managed appropriately.
Organising: Arranging appointments on regular basis helps in updating employees
regarding business activities and operations of a company. This will helps HR manager in
specifying all employees about tasks and works in a single time. This will results in time
saving and more time will be allotted to other operational tasks.
Prioritising workload: No matter how busy individuals are, they find time to perform
work which is important for them. Managing time for priority work is good way of time
management within workplace (Jackson, 2015). Assigning priorities to work will helps
HR manager in accomplishing important work before deadline which will results in
improved productivity level.
Scheduling: Last thing is to prepare a schedule and start performing work. Along with
scheduling work, HR manager in Travelodge needs to leave room for rest, break and
socializing etc. Manager should not prepare schedule which is not possible to follow for
employees.
11
Time management quadrant: This Technique incorporates 4 quadrants that are needed
for specifying the prioritise work and time allotted to perform it. These four quadrants are
mentioned beneath:
Quadrant 1: This Quadrant is known as quadrant of Necessities. Here, reactive tasks are
performed at last minute. Time which is spent in this quadrant can not be avoided in any
condition.
Quadrant 2: It is considered as Quadrant of Quality. Different proactive tasks are carried
out that are habitual and helps in maintaining quality of work.
Quadrant 3: It is also called as Quadrant of Deception. Here an individual spent their
time on those things which are not important to perform.
Quadrant 4: This time quadrant is called as Quadrant of waste. Time is spent in this
quadrant to perform mindless things.
Advantage Disadvantage
This technique will helps in utilising
time appropriately. All the work is
carried out in an organised way.
This tool will helps in prioritising those
activities first which are more
important.
Due to unclear objectives,
mismanagement in handling work takes
place. This can bring a big loss to the
revenues of company
Time management process got
impacted due to the obstacles. As these
obstacles consumes extra time due to
different quadrants.
TASK 3
3.1 Role of people in a team and their working to achieve goals and objectives
DAY 1
Team is defined as a group of employees which works together in order to acquire a
common objective. Teams have a predefined membership and operations to perform. Each
member contributes equally and success of a project depends upon unified efforts of all
teammates. Company has recently recruited three new employees to fill their vacant positions of
team coordinator, marketing executive and team manager. One individual is given the position of
12
for specifying the prioritise work and time allotted to perform it. These four quadrants are
mentioned beneath:
Quadrant 1: This Quadrant is known as quadrant of Necessities. Here, reactive tasks are
performed at last minute. Time which is spent in this quadrant can not be avoided in any
condition.
Quadrant 2: It is considered as Quadrant of Quality. Different proactive tasks are carried
out that are habitual and helps in maintaining quality of work.
Quadrant 3: It is also called as Quadrant of Deception. Here an individual spent their
time on those things which are not important to perform.
Quadrant 4: This time quadrant is called as Quadrant of waste. Time is spent in this
quadrant to perform mindless things.
Advantage Disadvantage
This technique will helps in utilising
time appropriately. All the work is
carried out in an organised way.
This tool will helps in prioritising those
activities first which are more
important.
Due to unclear objectives,
mismanagement in handling work takes
place. This can bring a big loss to the
revenues of company
Time management process got
impacted due to the obstacles. As these
obstacles consumes extra time due to
different quadrants.
TASK 3
3.1 Role of people in a team and their working to achieve goals and objectives
DAY 1
Team is defined as a group of employees which works together in order to acquire a
common objective. Teams have a predefined membership and operations to perform. Each
member contributes equally and success of a project depends upon unified efforts of all
teammates. Company has recently recruited three new employees to fill their vacant positions of
team coordinator, marketing executive and team manager. One individual is given the position of
12
team manager due to the capability of managing work and business operations desirably. Also,
he is capable to train and guide employees in a proper manner. Other individual is chosen for the
position of marketing executive because of wide knowledge in marketing. He can easily help
marketing manager in formulating and implementing effective strategies. Third person is hired
for the position of team coordinator. This is due to his capabilities in managing team members
and work smoothly. All the important functions of Travelodge will be coordinated by him.
Purpose and role of people in a team: Companies formulate teams to perform those operations
and activities which can not be performed by a single individual. Carrying out work as a team
results in better outcomes and results. Usually members of these teams are expert in a specific
field and perform operations according to their skills and expertise. Roles of employees in a team
can be specified with the help of Belbin team roles which are mentioned below:
Belbin team roles
Belbin identified nine team roles and categorised them into Thought oriented, Action
oriented and people oriented. Each of these roles have typical interpersonal and behavioural
strength. Those nine roles are mentioned below:
Resource investigator: They are curious and innovative. These team members in
Travelodge explore available alternatives, maintain contacts and interact for material &
resources on behalf of team. These members are enthusiastic and communicate with
stakeholders to attain objectives. But these members are overly enthusiastic and lose
enthusiasm quickly (eswani, 2016). This role is well suitable for new hired market
executive as he will easily manage all resources due to wide market knowledge.
Team worker: These members assures that entire team is working together in a unified
way. Team workers are diplomatic, perceptive, flexible and capable people. In some
cases, these individuals become indecisive and fail to take appropriate decisions.
Co-ordinator: They play the role of a traditional team leader and guides objective of
company to the team members. These are good listeners and recognize value of
individual employees. These are kind, calm and efficient people. New team coordinator
hired by company is well suited for this role.
Plant: They are creative innovators which initiate new approaches and concepts. These
individuals are introvert and prefer to work in isolation. They can be impractical and poor
13
he is capable to train and guide employees in a proper manner. Other individual is chosen for the
position of marketing executive because of wide knowledge in marketing. He can easily help
marketing manager in formulating and implementing effective strategies. Third person is hired
for the position of team coordinator. This is due to his capabilities in managing team members
and work smoothly. All the important functions of Travelodge will be coordinated by him.
Purpose and role of people in a team: Companies formulate teams to perform those operations
and activities which can not be performed by a single individual. Carrying out work as a team
results in better outcomes and results. Usually members of these teams are expert in a specific
field and perform operations according to their skills and expertise. Roles of employees in a team
can be specified with the help of Belbin team roles which are mentioned below:
Belbin team roles
Belbin identified nine team roles and categorised them into Thought oriented, Action
oriented and people oriented. Each of these roles have typical interpersonal and behavioural
strength. Those nine roles are mentioned below:
Resource investigator: They are curious and innovative. These team members in
Travelodge explore available alternatives, maintain contacts and interact for material &
resources on behalf of team. These members are enthusiastic and communicate with
stakeholders to attain objectives. But these members are overly enthusiastic and lose
enthusiasm quickly (eswani, 2016). This role is well suitable for new hired market
executive as he will easily manage all resources due to wide market knowledge.
Team worker: These members assures that entire team is working together in a unified
way. Team workers are diplomatic, perceptive, flexible and capable people. In some
cases, these individuals become indecisive and fail to take appropriate decisions.
Co-ordinator: They play the role of a traditional team leader and guides objective of
company to the team members. These are good listeners and recognize value of
individual employees. These are kind, calm and efficient people. New team coordinator
hired by company is well suited for this role.
Plant: They are creative innovators which initiate new approaches and concepts. These
individuals are introvert and prefer to work in isolation. They can be impractical and poor
13
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communicators in some situations which can have a bad impact on overall performance
of Travelodge hotel.
Monitor evaluator: These members are best in evaluating and analysing concepts which
are introduced by other team members. Before taking a decision, these people carefully
acknowledge potential pro and cons. These people are strategic and critical thinkers but
they are considered as unemotional and detached individuals. Person hired as team
manager is well suitable for monitoring each and every aspect of project.
Specialist: They have expertise knowledge and feel proud on themselves due to their
capabilities and skills. These are professional and fully committed people and their work
within team is to provide guidance as an expert.
Shaper: These individuals challenge team to improve their performance. These are
extrovert and dynamic people which are capable to find best solution for every problem
as they consider problems as exciting challenges. Their weakness is that they are
argumentative and aggressive (Dhar, 2012).
Implementer: These people transform concepts and ideas of team members into reality.
Usually they are disciplined and conservative people which are highly efficient and
organised. In some situation these people resist to change and shows inflexibility due to
which task accomplishment rate of Travelodge reduces.
Completer finisher: These people ensures that no emissions or errors takes place when
projects are completed. They are concerned about deadlines and ensures timely
accomplishment of projects but these people worry too much and hard to delegate.
All of these team members works together according to their roles and accomplish tasks
and projects in a desired manner (Ju, Zhang and Pacha, 2012). If one section of team is not
capable to perform activities appropriately, other team members guides and motivate them to
pursue their business operations in expected and efficient manner.
3.2 Team dynamics
Team dynamics are the psychological and unconscious forces which impacts the
performance and behaviour of a team. Team dynamics are developed according to the working
relationship, nature and personalities of employees. This can either have good or bad impact on
overall working potential of Travelodge. Team dynamics is adequate when it enhances overall
operational performance of team and allow individuals to deliver their best performance. But in
14
of Travelodge hotel.
Monitor evaluator: These members are best in evaluating and analysing concepts which
are introduced by other team members. Before taking a decision, these people carefully
acknowledge potential pro and cons. These people are strategic and critical thinkers but
they are considered as unemotional and detached individuals. Person hired as team
manager is well suitable for monitoring each and every aspect of project.
Specialist: They have expertise knowledge and feel proud on themselves due to their
capabilities and skills. These are professional and fully committed people and their work
within team is to provide guidance as an expert.
Shaper: These individuals challenge team to improve their performance. These are
extrovert and dynamic people which are capable to find best solution for every problem
as they consider problems as exciting challenges. Their weakness is that they are
argumentative and aggressive (Dhar, 2012).
Implementer: These people transform concepts and ideas of team members into reality.
Usually they are disciplined and conservative people which are highly efficient and
organised. In some situation these people resist to change and shows inflexibility due to
which task accomplishment rate of Travelodge reduces.
Completer finisher: These people ensures that no emissions or errors takes place when
projects are completed. They are concerned about deadlines and ensures timely
accomplishment of projects but these people worry too much and hard to delegate.
All of these team members works together according to their roles and accomplish tasks
and projects in a desired manner (Ju, Zhang and Pacha, 2012). If one section of team is not
capable to perform activities appropriately, other team members guides and motivate them to
pursue their business operations in expected and efficient manner.
3.2 Team dynamics
Team dynamics are the psychological and unconscious forces which impacts the
performance and behaviour of a team. Team dynamics are developed according to the working
relationship, nature and personalities of employees. This can either have good or bad impact on
overall working potential of Travelodge. Team dynamics is adequate when it enhances overall
operational performance of team and allow individuals to deliver their best performance. But in
14
some cases, team dynamics results in unproductive outcomes, reduced motivation and failure of
tasks.
Different stages associated with team management are mentioned below:
Forming: During this stage, members of team will get introduced with each other. They
share their interest, background and experiences with each other. This will allow the team
members in Travelodge to get comfortable with each other. Responsibility of manager is
to select capable member so that the desired work can be accomplished without facing
any barriers and difficulties.
Storming: During this stage, clashes between team members start due to difference in
opinions. Also, different individuals in Travelodge will compete with each other for
recognition and eminent position. In this case, manager in Travelodge needs to listen
opinion of everyone and helps them in solving their issues without ruining working
morale of employees.
Norming: Team effective increases during this stage. Team members in Travelodge will
start working to achieve a common goal rather than working as individuals. Here, the role
of manager will be to assign roles and responsibilities to people according to their interest
so that desirable outcomes can be achieved in an unified way.
Performing: At this stage, team functions at very high level. Main focus of team in
Travedge will be reaching the goal effectively in minimum time. The responsibility of
manager is to check that all the work is carrying out appropriately or not. On case,
working performance is not appreciable, manner needs to formulate changes.
Adjourning: This is the last stage in which project is on the verge of ending. At this
stage, team leader prepares to celebrate the victory as desirable results are achieved and
team members starts to prepare for next project individually. Manager in Travelodge
needs to success people on the success of project so that they can feel more motivated
and deliever their best performance next time also.
Team dynamics is an essential aspect in accomplishing organisational projects. They
have considerable impact on revenue, market shares and profitability of a firm. But most of the
times, these are discarded and neglected due to which an organisation fails to achieve their
expected outcomes. To sustain a firm position in market, HR manager of Travelodge needs to
15
tasks.
Different stages associated with team management are mentioned below:
Forming: During this stage, members of team will get introduced with each other. They
share their interest, background and experiences with each other. This will allow the team
members in Travelodge to get comfortable with each other. Responsibility of manager is
to select capable member so that the desired work can be accomplished without facing
any barriers and difficulties.
Storming: During this stage, clashes between team members start due to difference in
opinions. Also, different individuals in Travelodge will compete with each other for
recognition and eminent position. In this case, manager in Travelodge needs to listen
opinion of everyone and helps them in solving their issues without ruining working
morale of employees.
Norming: Team effective increases during this stage. Team members in Travelodge will
start working to achieve a common goal rather than working as individuals. Here, the role
of manager will be to assign roles and responsibilities to people according to their interest
so that desirable outcomes can be achieved in an unified way.
Performing: At this stage, team functions at very high level. Main focus of team in
Travedge will be reaching the goal effectively in minimum time. The responsibility of
manager is to check that all the work is carrying out appropriately or not. On case,
working performance is not appreciable, manner needs to formulate changes.
Adjourning: This is the last stage in which project is on the verge of ending. At this
stage, team leader prepares to celebrate the victory as desirable results are achieved and
team members starts to prepare for next project individually. Manager in Travelodge
needs to success people on the success of project so that they can feel more motivated
and deliever their best performance next time also.
Team dynamics is an essential aspect in accomplishing organisational projects. They
have considerable impact on revenue, market shares and profitability of a firm. But most of the
times, these are discarded and neglected due to which an organisation fails to achieve their
expected outcomes. To sustain a firm position in market, HR manager of Travelodge needs to
15
posses a strong team dynamics (Deeley, 2014). To maintain team dynamics, team members
needs to work together and share burden if some misshapen takes place.
3.3 Alternative ways to achieve goal and accomplish tasks
There are several ways by which a tasks can be accomplished in a desired and timely
manner. But to achieve this effective communication and interaction process is required. Gap
and disruption in communication can results in conflicts & issues among employees due to
which work performing capability of employees and overall productivity of organisation reduces.
Alternative to achieve goals and targets are mentioned below:
Assigning clear roles: If roles will be clear to each member, it will be easy for them to
perform concerned business activity. Assigning clear roles means specifying each and
every employees what work they have to do in order to perform business operation
desirably. Assigning clear roles will helps in eliminating misunderstanding and repetition
of work due to which goals and targets of Travelodge can be met desirably (McQuaid,
Green and Danson, , 2013).
Job rotation: This means changing job positions and roles of employees to reduce their
boredom. Due to this, employees will also learn to perform work in different and
changing situations. This will improve their work performing capabilities. This will also
ensure that trained workers in Travelodge are efficient enough to perform different task
in an efficient and appropriate manner which will results in easier goal achievement.
Regular feedback: Continual feedbacks and assessment which help manager in
Travelodge to incorporate new and required changes. These feedback will helps the
manager in acknowledging those services which needs to be improved or changed
completely. This will assist hotel in satisfying their customers appropriately and goals of
organisation will be met accordingly.
TASK 4
4.1 Methods and tools for developing solutions for problems
While performing business operations every organisation faces some conflicts and
problems. In order to resolve them, manager of concerned organisation applies some tools and
techniques. In case of Travelodge, HR manager can opt following methods and tools to solve
problems efficiently.
16
needs to work together and share burden if some misshapen takes place.
3.3 Alternative ways to achieve goal and accomplish tasks
There are several ways by which a tasks can be accomplished in a desired and timely
manner. But to achieve this effective communication and interaction process is required. Gap
and disruption in communication can results in conflicts & issues among employees due to
which work performing capability of employees and overall productivity of organisation reduces.
Alternative to achieve goals and targets are mentioned below:
Assigning clear roles: If roles will be clear to each member, it will be easy for them to
perform concerned business activity. Assigning clear roles means specifying each and
every employees what work they have to do in order to perform business operation
desirably. Assigning clear roles will helps in eliminating misunderstanding and repetition
of work due to which goals and targets of Travelodge can be met desirably (McQuaid,
Green and Danson, , 2013).
Job rotation: This means changing job positions and roles of employees to reduce their
boredom. Due to this, employees will also learn to perform work in different and
changing situations. This will improve their work performing capabilities. This will also
ensure that trained workers in Travelodge are efficient enough to perform different task
in an efficient and appropriate manner which will results in easier goal achievement.
Regular feedback: Continual feedbacks and assessment which help manager in
Travelodge to incorporate new and required changes. These feedback will helps the
manager in acknowledging those services which needs to be improved or changed
completely. This will assist hotel in satisfying their customers appropriately and goals of
organisation will be met accordingly.
TASK 4
4.1 Methods and tools for developing solutions for problems
While performing business operations every organisation faces some conflicts and
problems. In order to resolve them, manager of concerned organisation applies some tools and
techniques. In case of Travelodge, HR manager can opt following methods and tools to solve
problems efficiently.
16
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SWOT analysis: This tool helps in analysing internal and external aspects which have
considerable impact on the overall working of an organisation. An efficient SWOT
analysis will benefit Travelodge in highlighting positive attributes which results in
enhanced profitability and revenues. S stands for strength which will helps managers in
Travelodge to acknowledge their positive points and expertise. Also, this technique will
specify weaknesses which can have a negative impact on working of organisation.
External factors such as threats and opportunities are also covered in this technique. Due
to this, it will be easy for managers and employees in Travelodge to acknowledge their
competitors and futuristic opportunities in an easier way. Weaknesses and threats which
are discovered by SWOT analysis will helps in eliminating barriers which restricts the
growth of company. This will allow the firm to enjoy competitive advantage over rival
companies.
Advantage: It assists the company in performing multi-level analysis due to which
company is capable to gain valuable and required information. Due to the simplicity of analysis
data integration becomes an easy task.
Disadvantage: It is a one-dimensional model due to which only signle aspect is
considered at a single time. That factor can either be both strength or weakness which results in
ambiguity.
Brain storming: It is defined as a group problem-solving tactics which includes creative
solutions and ideas. It includes efficient sessions and meetings where different
opportunities and solution for problems are determined. Different individuals give their
different opinions and out of it suitable alternative is selected. This helps Travelodge in
solving problem form different tools and perspectives.
Advantage: It helps in generating effective and efficient innovative ideas due to which
simple solution for complex problems can be find out.
Disadvantage: Only works when team members have something going on their mind.
Without any proper guidance can results in wastage of time. Team will large number of people
will face difficulty to reach a solution.
In case of Travelodge, company is going to use SWOT analysis due to its simple
approach. Also, it will helps in analysing concepts deeply due to which desired outcoems will be
attained.
17
considerable impact on the overall working of an organisation. An efficient SWOT
analysis will benefit Travelodge in highlighting positive attributes which results in
enhanced profitability and revenues. S stands for strength which will helps managers in
Travelodge to acknowledge their positive points and expertise. Also, this technique will
specify weaknesses which can have a negative impact on working of organisation.
External factors such as threats and opportunities are also covered in this technique. Due
to this, it will be easy for managers and employees in Travelodge to acknowledge their
competitors and futuristic opportunities in an easier way. Weaknesses and threats which
are discovered by SWOT analysis will helps in eliminating barriers which restricts the
growth of company. This will allow the firm to enjoy competitive advantage over rival
companies.
Advantage: It assists the company in performing multi-level analysis due to which
company is capable to gain valuable and required information. Due to the simplicity of analysis
data integration becomes an easy task.
Disadvantage: It is a one-dimensional model due to which only signle aspect is
considered at a single time. That factor can either be both strength or weakness which results in
ambiguity.
Brain storming: It is defined as a group problem-solving tactics which includes creative
solutions and ideas. It includes efficient sessions and meetings where different
opportunities and solution for problems are determined. Different individuals give their
different opinions and out of it suitable alternative is selected. This helps Travelodge in
solving problem form different tools and perspectives.
Advantage: It helps in generating effective and efficient innovative ideas due to which
simple solution for complex problems can be find out.
Disadvantage: Only works when team members have something going on their mind.
Without any proper guidance can results in wastage of time. Team will large number of people
will face difficulty to reach a solution.
In case of Travelodge, company is going to use SWOT analysis due to its simple
approach. Also, it will helps in analysing concepts deeply due to which desired outcoems will be
attained.
17
4.2 Appropriate strategy to resolve labour turnover
Hospitality sector is a vast growing industry and expectation of customers is increasing
day by day due to which workload on businesses operating in hospitality sector enhances.
Travelodge is facing a problem of employee turnover due to which hotel is facing loss of revenue
and reduced customer base. To overcome it, manager of hotel have formulated some strategies
which are mentioned beneath:
Employee retention: It is the technique in which workers are convinced to work within
same organisation for a longer time span. There are different methods by which
employees can be retained within an organisation such as providing them bonus,
resolving their issues in fast manner, considering their welfare etc. To retain employees
within Travelodge, managers in hotel needs to consider welfare and basic needs of
employees. By this they will feel valued and prefer to work under Travelodge. Also, if
right candidate will be hired there will be less chance of turnover.
Advantage: Merits associated with employee retention are that the experienced
employees remain within the company due to which company successfully achieve its targets by
optimally utilizing its available resources. Also, quality of work is maintained.
Disadvantage: Due to employee retention, those employees which do not add value to
the organisation also retained within company. This reduces working productivity within
Travelodge. Working environment of company due to bad employees also disrupts.
Training program: Providing appropriate training to employees will also results in
reduced employee turnover. This is because in training and orientation managers will
teach employees right way to perform business activities. Due to this, they will be
familiar with different situations and conditions which can takes place while performing
business operations. This will helps them in delivering their works and operations
efficiently and they will feel comfortable while working in hotel (Poon, 2014).
Advantage: It will improve the working morale of employees which will enhances the
overall productivity of the firm. This will benefit employees in systematically using their skills.
Disadvantage: Training and development programs results in wastage of time and
money if not conducted properly. Too much theoretical aspects reduces the interest of employees
in working.
18
Hospitality sector is a vast growing industry and expectation of customers is increasing
day by day due to which workload on businesses operating in hospitality sector enhances.
Travelodge is facing a problem of employee turnover due to which hotel is facing loss of revenue
and reduced customer base. To overcome it, manager of hotel have formulated some strategies
which are mentioned beneath:
Employee retention: It is the technique in which workers are convinced to work within
same organisation for a longer time span. There are different methods by which
employees can be retained within an organisation such as providing them bonus,
resolving their issues in fast manner, considering their welfare etc. To retain employees
within Travelodge, managers in hotel needs to consider welfare and basic needs of
employees. By this they will feel valued and prefer to work under Travelodge. Also, if
right candidate will be hired there will be less chance of turnover.
Advantage: Merits associated with employee retention are that the experienced
employees remain within the company due to which company successfully achieve its targets by
optimally utilizing its available resources. Also, quality of work is maintained.
Disadvantage: Due to employee retention, those employees which do not add value to
the organisation also retained within company. This reduces working productivity within
Travelodge. Working environment of company due to bad employees also disrupts.
Training program: Providing appropriate training to employees will also results in
reduced employee turnover. This is because in training and orientation managers will
teach employees right way to perform business activities. Due to this, they will be
familiar with different situations and conditions which can takes place while performing
business operations. This will helps them in delivering their works and operations
efficiently and they will feel comfortable while working in hotel (Poon, 2014).
Advantage: It will improve the working morale of employees which will enhances the
overall productivity of the firm. This will benefit employees in systematically using their skills.
Disadvantage: Training and development programs results in wastage of time and
money if not conducted properly. Too much theoretical aspects reduces the interest of employees
in working.
18
Award system: Another way to hold employees is to offer them rewards according to
their performance and skills. Adopting this technique will be very helpful for Travelodge
as it will leads to reduced worker turnover. Also, employees will deliver their best
performance in hope to earn awards due to which profitability of Travelodge will
enhance. Also, problems like worker turnover will reduce due to which customers and
guest will be served in a better way. This all will have a positive impact and helps
Travelodge in achieving their objectives and organisational goals in a timely manner.
Advantage: In hope of achieving rewards and benefits, every employee will try to
deliver their best performance due to which working capabilities and potential of employees
improves.
Disadvantage: Providing awards and benefits to employees will enhances business
expanses due to which operational activities of company will suffer. These benefits and rewards
require appropriate planning which will consumes a lot of time.
In case of Travelodge, Employee retention is the best technique to reduce employee
turnover. Along with reduced employee turnover, this method will benefits in managing the
valuable employees of company desirably.
4.3 Impact on business due to strategy implementation
Employee retention will benefit the organisation in enhancing work productivity as
already working employees will be well familiar with work and capable to perform business
operations in an efficient way. Training program will increase the skills and capabilities of
employees due to which satisfying customers will be easy and customer base of organisation will
expand. Award systems is a good tactics to increase the motivation level of employees. In
expectation of benefits workers will deliver their best performance due to which revenues and
profit margins of firm will enhance. All these strategies will have a positive impact on
Travelodge, if implemented in appropriate manner. In case if these strategies will not be
implemented appropriately, this can results in revenue loss and business failure. These strategies
will benefit Travelodge in sustaining a firm and robust position within marketplace. Also, these
strategies helps Travelodge in transforming itself into a capable organisation. These strategies
will assists in preparing appropriate procedure and policies due to which grievances of
employees will be resolved easily and productivity level of hotel will enhance.
19
their performance and skills. Adopting this technique will be very helpful for Travelodge
as it will leads to reduced worker turnover. Also, employees will deliver their best
performance in hope to earn awards due to which profitability of Travelodge will
enhance. Also, problems like worker turnover will reduce due to which customers and
guest will be served in a better way. This all will have a positive impact and helps
Travelodge in achieving their objectives and organisational goals in a timely manner.
Advantage: In hope of achieving rewards and benefits, every employee will try to
deliver their best performance due to which working capabilities and potential of employees
improves.
Disadvantage: Providing awards and benefits to employees will enhances business
expanses due to which operational activities of company will suffer. These benefits and rewards
require appropriate planning which will consumes a lot of time.
In case of Travelodge, Employee retention is the best technique to reduce employee
turnover. Along with reduced employee turnover, this method will benefits in managing the
valuable employees of company desirably.
4.3 Impact on business due to strategy implementation
Employee retention will benefit the organisation in enhancing work productivity as
already working employees will be well familiar with work and capable to perform business
operations in an efficient way. Training program will increase the skills and capabilities of
employees due to which satisfying customers will be easy and customer base of organisation will
expand. Award systems is a good tactics to increase the motivation level of employees. In
expectation of benefits workers will deliver their best performance due to which revenues and
profit margins of firm will enhance. All these strategies will have a positive impact on
Travelodge, if implemented in appropriate manner. In case if these strategies will not be
implemented appropriately, this can results in revenue loss and business failure. These strategies
will benefit Travelodge in sustaining a firm and robust position within marketplace. Also, these
strategies helps Travelodge in transforming itself into a capable organisation. These strategies
will assists in preparing appropriate procedure and policies due to which grievances of
employees will be resolved easily and productivity level of hotel will enhance.
19
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CONCLUSION
From the above mentioned report, it has been concluded that skills of employees are vital
aspect in achieving objectives and targets of an organisation. Managers in organisation have
some responsibilities and objectives which needs to be carried out in appropriate manner. There
are different motivational technique such as Maslow hierarchy which encourages employees to
work hard. Different communication style and time management strategies helps in maintain a
healthy work environment. Team helps in achieving complex tasks in desired manner and there
are several strategies and techniques to resolve problem like employee turnover.
20
From the above mentioned report, it has been concluded that skills of employees are vital
aspect in achieving objectives and targets of an organisation. Managers in organisation have
some responsibilities and objectives which needs to be carried out in appropriate manner. There
are different motivational technique such as Maslow hierarchy which encourages employees to
work hard. Different communication style and time management strategies helps in maintain a
healthy work environment. Team helps in achieving complex tasks in desired manner and there
are several strategies and techniques to resolve problem like employee turnover.
20
REFERENCES
Books and Journals
Brewer, L., 2013. Enhancing youth employability: What? Why? and How? Guide to core work
skills. ILO.
Deeley, S. J., 2014. Summative co-assessment: A deep learning approach to enhancing
employability skills and attributes. Active Learning in Higher Education. 15(1). pp.39-
51.
Dhar, S. K., 2012. Employability of Management Students in India: Some Concerns and
Considerations.
Gbadamosi, G and et. al., 2015. Employability and students’ part‐time work in the UK: does self‐
efficacy and career aspiration matter?. British Educational Research Journal. 41(6).
pp.1086-1107.
Holmes, L., 2013. Competing perspectives on graduate employability: possession, position or
process?. Studies in Higher Education. 38(4). pp.538-554.
Jackson, D., 2015. Employability skill development in work-integrated learning: Barriers and
best practice. Studies in Higher Education. 40(2). pp.350-367.
Jeswani, S., 2016. Assessment of employability skills among fresh engineering graduates: A
structural equation modeling approach. IUP Journal of Soft Skills. 10(2). p.7.
Ju, S., Zhang, D. and Pacha, J., 2012. Employability skills valued by employers as important for
entry-level employees with and without disabilities. Career Development and
Transition for Exceptional Individuals. 35(1). pp.29-38.
McQuaid, R. W., Green, A. E. and Danson, M. eds., 2013. Employability and Local Labour
Markets. Routledge.
Poon, J., 2014. Do real estate courses sufficiently develop graduates’ employability skills?
Perspectives from multiple stakeholders. Education+ Training. 56(6). pp.562-581.
Rasul, M.S. and et. al., 2013. Graduate employability for manufacturing industry. Procedia-
Social and Behavioral Sciences. 102. pp.242-250.
Silva, A. P., Lourtie, P. and Aires, L., 2013. Employability in online higher education: A case
study. The International Review of Research in Open and Distributed Learning. 14(1).
pp.106-125.
Wall, G. P. and Speake, J., 2012. European geography higher education fieldwork and the skills
agenda. Journal of Geography in Higher Education. 36(3). pp.421-435.
Zaharim, A. and et. al., 2012. Evaluating the soft skills performed by applicants of Malaysian
engineers. Procedia-Social and Behavioral Sciences. 60. pp.522-528.
21
Books and Journals
Brewer, L., 2013. Enhancing youth employability: What? Why? and How? Guide to core work
skills. ILO.
Deeley, S. J., 2014. Summative co-assessment: A deep learning approach to enhancing
employability skills and attributes. Active Learning in Higher Education. 15(1). pp.39-
51.
Dhar, S. K., 2012. Employability of Management Students in India: Some Concerns and
Considerations.
Gbadamosi, G and et. al., 2015. Employability and students’ part‐time work in the UK: does self‐
efficacy and career aspiration matter?. British Educational Research Journal. 41(6).
pp.1086-1107.
Holmes, L., 2013. Competing perspectives on graduate employability: possession, position or
process?. Studies in Higher Education. 38(4). pp.538-554.
Jackson, D., 2015. Employability skill development in work-integrated learning: Barriers and
best practice. Studies in Higher Education. 40(2). pp.350-367.
Jeswani, S., 2016. Assessment of employability skills among fresh engineering graduates: A
structural equation modeling approach. IUP Journal of Soft Skills. 10(2). p.7.
Ju, S., Zhang, D. and Pacha, J., 2012. Employability skills valued by employers as important for
entry-level employees with and without disabilities. Career Development and
Transition for Exceptional Individuals. 35(1). pp.29-38.
McQuaid, R. W., Green, A. E. and Danson, M. eds., 2013. Employability and Local Labour
Markets. Routledge.
Poon, J., 2014. Do real estate courses sufficiently develop graduates’ employability skills?
Perspectives from multiple stakeholders. Education+ Training. 56(6). pp.562-581.
Rasul, M.S. and et. al., 2013. Graduate employability for manufacturing industry. Procedia-
Social and Behavioral Sciences. 102. pp.242-250.
Silva, A. P., Lourtie, P. and Aires, L., 2013. Employability in online higher education: A case
study. The International Review of Research in Open and Distributed Learning. 14(1).
pp.106-125.
Wall, G. P. and Speake, J., 2012. European geography higher education fieldwork and the skills
agenda. Journal of Geography in Higher Education. 36(3). pp.421-435.
Zaharim, A. and et. al., 2012. Evaluating the soft skills performed by applicants of Malaysian
engineers. Procedia-Social and Behavioral Sciences. 60. pp.522-528.
21
APPENDIX
Refers to the P 1.2
KEY I need to work on this. I could still improve. I can do this
TIME and SELF
MANAGEMENT
I have ability to organise my time appropriately for meeting work deadlines √
I have knowledge regarding managing issues √
I arrive on time during meetings and class √
I prepare a dairy note to remember time to attend seminars and meetings etc. √
I acknowledge things which wastes my time and my capability to avoid them. √
COMMUNICATIO
N
I have confidence to share my ideas and concepts in group discussions √
I listen ideas of everyone even if I don't feel the same √
I listen properly and put up relevant questions √
I have confidence to explain complex concepts to different individuals √
I have confidence to give effective presentation within college √
22
Refers to the P 1.2
KEY I need to work on this. I could still improve. I can do this
TIME and SELF
MANAGEMENT
I have ability to organise my time appropriately for meeting work deadlines √
I have knowledge regarding managing issues √
I arrive on time during meetings and class √
I prepare a dairy note to remember time to attend seminars and meetings etc. √
I acknowledge things which wastes my time and my capability to avoid them. √
COMMUNICATIO
N
I have confidence to share my ideas and concepts in group discussions √
I listen ideas of everyone even if I don't feel the same √
I listen properly and put up relevant questions √
I have confidence to explain complex concepts to different individuals √
I have confidence to give effective presentation within college √
22
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