Impact of Employee Collaboration Tools in UK Retail Industry: A Study on Asda

Research project
(Impact of employee collaboration tools in
increasing the productivity and its
contribution in workplace
transformation within UK retail
industry)
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Table of Contents
INTRODUCTION...........................................................................................................................3
Overview of the topic...................................................................................................................3
Background of the organisation...................................................................................................3
Research aim and objective.........................................................................................................3
Research question........................................................................................................................4
Research rational..........................................................................................................................4
LITERATURE REVIEW................................................................................................................5
Need and requirements of employee collaboration tool within UK retail industry.....................5
The impact of employee collaboration tools in increasing the productivity and transforming
the workplace of Asda.................................................................................................................5
The benefits availed by Asda while using employee collaboration tools during workplace
transformation within business....................................................................................................6
The challenges faced by Asda while implementing employee collaboration tools during
workplace transformation for enhancing the productivity and performance of business............6
RESEARCH METHODOLOGY.....................................................................................................8
DATA ANALYSIS AND FINDING............................................................................................10
Frequency distribution table......................................................................................................10
Data presentation and interpretation..........................................................................................11
CONCLUSION, RECOMMENDATION AND IMPLICATIONS FOR FURTHER RESEARCH
........................................................................................................................................................17
Conclusion.................................................................................................................................17
Recommendation.......................................................................................................................17
Implications for further research................................................................................................18
REFERENCES..............................................................................................................................19
APPENDIX....................................................................................................................................21
Questionnaire.............................................................................................................................21
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INTRODUCTION
Overview of the topic
Employee collaboration tool is defined as a collection of different types of software and online
service. These are the tool through which an interaction is being made between employee and
work. In recent era, it is vital to make a collaboration and interaction of the employee with their
staff and work as it increase the productivity and performance in large manner (Busse and
Weidner, 2020). It helps the company to gain success and growth as the goal and objective of the
company is attained in effective way. Employee collaboration tool also helps the company to
make an effective communication so that decision can be made in quick and effective way.
Background of the organisation
The present research is being conducted on Asda which is a British supermarket chain. It was
founded in 19 February 1949 by Peter and Fred Asquith and Noel Stockdale. Asda is
headquartered in Leeds, England and has more than 633 stores located in different parts of
United Kingdom. The product in which company deals are Grocery, general merchandise and
financial service.
Research aim and objective
Research Aim:
To determine the impact of employee collaboration tools in increasing the productivity
and its contribution in workplace transformation within UK retail industry. A Study on Asda
Research Objectives:
 To identify the need and requirements of employee collaboration tool within UK retail
industry
 To analyse the impact of employee collaboration tools in increasing the productivity and
transforming the workplace of Asda
 To examine the benefits availed by Asda while using employee collaboration tools during
workplace transformation within business
 To discern the challenges faced by Asda while implementing employee collaboration
tools during workplace transformation for enhancing the productivity and performance of
business
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Research question
 What are the need and requirements of employee collaboration tool within UK retail
industry?
 What are the impact of employee collaboration tools in increasing the productivity and
transforming the workplace of UK retail industry?
 What are the benefits availed by Asda while using employee collaboration tools during
workplace transformation within business?
 What are the challenges faced by Asda while implementing employee collaboration tools
during workplace transformation for enhancing the productivity and performance of
business?
Research rational
The key rational for carrying the present investigation on the topic employee collaboration tool is
to know the impact of these tool on employee productivity and performance. With the help of the
current research researcher try to understand the contribution made by the collaboration tool in
overall workplace transformation. The present investigation also helps the investigator to gain
detailed understanding about the topic and carry the investigation in deeper way (Shankar, 2020).
Further it also focusses on identifying the challenges that would be faced by the organisation
when they are adopting various employee collaboration tool within their workplace. Apart from
this the present investigation also helps in attaining dual perspective that are personal and
professional. In terms of personal objective, the present research would develop knowledge on
employee collaboration tool. On the side with respect to the professional objective, it will help to
use different employee collaboration tool within the organisation when they will be working as
manager (Edelmann, Schossboeck and Albrecht, 2021).
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LITERATURE REVIEW
Need and requirements of employee collaboration tool within UK retail industry
As per the view of Mikołajczyk (2021), employee collaboration is defined as working
together in a group on a specific project, concept or process for achieving better results rather
than obtaining it at the individual level. It includes thinking creatively, brainstorming, offering
specific skills, meeting a common objective and identifying the bigger picture. Working with
collaboration and coordination in an organisation results in achieving high level of productivity,
and providing employees with a sense of purpose. With the help of collaboration improves the
capability of the team to work together and in solving the issues and problems of the business to
achieve high growth within UK retail industry. This generally leads to more creativity and
innovation, increased level of success, efficient processes and improved communication towards
employees (Marsh, 2021). Team work is important for the company because this helps in
accomplishing the business objectives and in completing the project on time. It is important for
the business organisation to focus on building motivating employees of the business in the right
direction for improved performance. Collaboration helps in engaging team members working
within the company for more period of time and in taking part in the activities of business in an
effective manner.
The impact of employee collaboration tools in increasing the productivity and transforming the
workplace of Asda
As per the view of Sardi and et. al. (2020), employee collaboration impacts the
performance of the business in a positive manner because this helps in reaching out to the target
audience in the competitive market. Collaboration helps in improving the way a team performs
their work in the company and in solving the problems of the business which results in gaining
high growth and success in the market. Employee collaboration mainly helps in improving the
working efficiency and effectiveness in performing their work for increased base of customers
and for attaining more share in the market. Effective communication among the team members is
also important because this helps in sharing ideas comfortably about gaining success in the
market. Engaging employees in the business is important because that will help in making them
feel that they are valued by the company (Prentice and Nguyen, 2020). Employee collaboration
mainly helps in meeting the goals of the business by driving team work by combining the
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knowledge and abilities to improve the functioning of the business operations. Employing
diversified employees in the business also helps in bringing new ideas and creativity in the
business so that they develop high growth and success in the business.
The benefits availed by Asda while using employee collaboration tools during workplace
transformation within business
As per the view of Yang and et. al. (2022), there are mainly benefits of using employee
collaboration tools while implementing workplace transformation within an organisation. As
employees start to work together as team they work more collaboratively and results in
increasing their overall profitability in the competitive market. A team that knows the methods
and processes of the business properly tends to be more effective in their work and in solving the
issues of the business in a proper manner. Adapting to new changes is also a result of a
collaborative team which helps in preparing for the future challenges in a proper and systematic
manner (Pham and et. al, 2020). Increased level of engagement among employees is a benefit of
employee collaboration as every employee gets equal participation in expressing their thoughts
and views at the time of decision making. Working in team enables employees of the business to
share skills and knowledge related to work more effectively an efficiently. Employee
collaboration also helps in improving the performance of employees to work in the business for
achieving the predetermined goals and objectives of the business.
The challenges faced by Asda while implementing employee collaboration tools during
workplace transformation for enhancing the productivity and performance of business
As per the view of Maliszewski (2021), the company faces several challenges while
implementing employee collaboration tools during transforming workplace for improving
business performance and productivity. Lack of transparency is a major challenge that creates
problem among the team members and this results in decreasing the productivity and capability
of the business in the market. Without transparency no team can build trust among customers as
they will not feel comfortable in expressing their ideas and thoughts at the time of decision
making. High competition is also a challenge for the business which creates barriers in
preventing the sharing of knowledge. Poor engagement among employees is also a challenge
which results in decreasing the number of customers and share in the market and rises in the
employment turnover of the company (Emamisaleh and Taimouri, 2021). Lack of productivity is
also a challenge that results in decreasing the capability and efficiency of employees towards
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