Employee Engagement Assignment 2022

Running head: MANAGEMENT
Management
Name of the Student:
Name of the University:
Author’s Note:

2MANAGEMENT
Executive summary
H&M is one of the leading apparel companies in the world. They have been able to maintain
their legacy as one of the leading fast-fashion retails chains that can satisfy the needs and
demands of their customers. The company tries to follow an employee-centric approach and a
customer-centric approach as well. One of the most unique features of their company culture is
to ensure that employee engagement is taking place properly and there is horizontal
communication maintained all over the company. However, to survive in the long run, they will
have to focus on strategies like developing e-commerce platforms and others.

3MANAGEMENT
introduction
H&M is one of the most well-known names in the filed of the apparel industry. They try
their level best to ensure that they are maintaining a proper pace with the Global and the local
culture as well. The name H&M has become one of the most unforgettable ones not only in the
field of fast fashion but it shows the indomitable courage and the firm determination of the
founder. Erling Persson started this business with one single store in the year 1947 and since then
they have been able to carry on the legacy of the business and today they have about 3700 stores
in 61 countries, with 132000 employees on a worldwide basis (Scholes et al., 2014)
External environmental Analysis
Political
The fashion industry itself is a particular industry that is subjected to many kinds of
changes and uncertainties. However, the company has tried its level best to abide by all the
different political forces but at the same time, they have also been facing huge competition from
the other local brands. One Of them is the brand called Uniqlo the Japanese brand than was
growing in a very aggressive manner. Therefore H&M had to ensure that they are taking
strategies that will be by the changing political system and at the same time be able to give them
a proper profit and revenue as well. As the company mainly has its branches in Turkey, Egypt,
Lebanon, and others, that after have to come across many governmental, restrictions, the
Government set up in Lebanon, is a bit unstable.
Economic
The developing countries usually have a low rate of labor charges, therefore, setting up
the production units in these areas is useful. However, on the other hand, the disposable income
of people is increasing and thus making a sharp rise in the income and the affordability of