Impact of Motivational Aspects on Productivity and Profitability: A Study on Hilton Hotel, UK

This presentation discusses the impact of motivational aspects on productivity and profitability in Hilton Hotel, UK. It explores the importance of motivation on employee job satisfaction and strategies that the company can adopt to motivate employees.

Research Project

INTRODUCTION
Employee motivation is the most significant factor that is highly
required by an employer to process the business operation in an
effective manner. There are various method in which this motivation
can be raised. The present research revolves around Hilton Hotel. In
this, various techniques that can be used by the entity to increase the
motivation level of employees will be discussed. Further, the impact of
these tactics on increasing the job satisfaction among workforce will be
evaluated.

Research Topic:
 To anlayse the impact of motivational aspects on productivity and
profitability: A study on Hilton Hotel, UK.
Research Question
 What is the importance of motivational aspects on ther performance of
Holton Hotel?
 What is the impact of motivation on employees job satisfaction at
Hilton Hotel UK?
 What are the strategies that the company can adopt to motivate
employees?
 How organsiation can achieve productivity and profitability using
motivational aspect?

Research Methodology
 Research design: Descriptive
 Research approach: Inductive
 Research philosophy: Interpretivism
 Data collection: Primary and Secondary sources
 Data sampling: Questionnaire to 50 employees working in the
Hilton and interview of 5 managers
 Data analysis: Qualitative
 Ethical issues: All employees were not ready for questionnaire so
some data has been collected from third party.
 Research Limitations: Time and Cost

Findings
In order to achieve the understanding of the importance of employee
motivation in the job satisfaction various tools be used. For the
present research work, data has been collected from both the primary
and secondary sources. For gaining the primary information, data has
been taken from both the employees and managers. Questionnaires
has been conducted for the 50 employees working in the Hilton
hotels. In order to collect information from managers, interview for 5
is organised. Besides this, secondary sources that has been used to
gather the relevant understanding are books, journals and internet.
The method here used for the analysis of the data is qualitative.

Theories of Motivation
 In order to develop employee motivation, Hilton hotel is suggested
to implement these motivational theories in their business
operations:
 Hertzberg's two factor theory: It is also known as dual factor theory.
These factors are the motivation and hygiene .
 Motivation: Their presence leads to the satisfaction in the
employees.
 Hygiene: Presence of hygiene factors decreases the motivation in
the work.

Theories of Motivation
 Maslow's hierarchy of needs: According to this theory, the human
motivation depends on the five factors listed below:
 Psychology: It covers food, water, shelter and other basic needs
required for survival.
 Safety: It includes personal and financial security. Also, health and
well-being is an important part of it.
 Love/Belonging: It is the need of friendships, relationships, etc.
 Esteem: Esteem is required to feel confident and important. For
this, employees should be respected.
 Self-Actualisation: It is the desire of achieving dreams so that one
can work in that order.

Aspect of research that matched
my PICOC For the present research I have set a evidence based method for
effective evaluation. The population covered should be enough to
identify all the dimensions. Also, the strategies for the employee
motivation should be effective. The changes after the
implementation of these techniques should be measurable. Lastly,
the outcomes of the research are required to be realistic and
achievable.
 It has been observed that this report has proved well on all the
four parameters. The data has been collected from both the
employees and the managers. This will help in getting in-depth
understanding of both the sides. Further, various models of
motivation are studied for this and then strategies are developed.
This reading will help in designing effective tactics of employee
motivation. Also, the outcomes drawn for the entity are achievable
and realistic in its' context.

Implications of findings on
research question
The present research covers the information from both the employees
and the managers. This will help in identifying the needs of bot of
them from each other. This investigation later helped in developing
effective strategies that will be appreciated by both the mangers and
the employees. High level authorities will be able to identify the key
requirements of employees for gaining motivation, following which
they can motivate them. Further, the demands of managers from
their workers are also analysed. This will help employees in
matching the standards.

Extent at which these findings
does not answer RQ
There are still some bridges which are not gaped by the findings obtained
by the present research. It has been observed that the present study
does not states the details of the work performance before and after
the implementation of the activities for generating employee
motivation. The effectiveness is measured just by the observation
which is a least effective method. This method is not helpful in
plotting the exact impact of employee motivation in their job
satisfaction. Further, in the present report, it has not been explained
that how much time will it take to gain employee motivation for
generation of job satisfaction in them. With the lack of this data,
Hilton Hotel will not have a clear idea for running the plan.

Relevant studies
Danish R. Q., and Usman A., 2010. [PDF]. Available through:
<http://www.ccsenet.org/journal/index.php/ijbm/article/view/4061>
Herzberg's motivation-hygiene theory and job satisfaction in the malaysian
retail sector: the mediating effect of love of money, 2015. [PDF]. Available
through: <https://mpra.ub.uni-muenchen.de/30419/>
Aina O. O.., 2014, July. Application of Motivation Theories in the Construction
Industry. [PDF]. Available through: <http://www.iosrjournals.org/iosr-
jbm/papers/Vol16-issue7/Version-3/A016730106.pdf>. [Accessed on 27th
September, 2017].
Maduka E. and Okafor O., 2014. Effect of Motivation on Employee Productivity:
A Study of Manufacturing Companies in Nnewi [PDF]. Available through:
<https://www.arcjournals.org/pdfs/ijmsr/v2-i7/14.pdf>. [Accessed on 27th
September, 2017].

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