Employee Motivation and Customer Retention- Article

Added on -2020-02-14

| 7 pages| 1659 words| 36 views

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Table of Contents1.Research questions and objectives ...........................................................................................32.Literature review.......................................................................................................................4Research methodology.................................................................................................................5Strength and weakness of the article............................................................................................5Conclusion...................................................................................................................................63.Recommendations.....................................................................................................................6
Research questions and objectives The present research article is based on understanding the relationship between employeemotivation and customer retention. Further, it is based on organization named Mandovi motorswhere main purpose of author is on knowing the real impact of employee motivation in retainingcustomers of the organization. Moreover, the keywords associated with this article which authorhas clearly defined are employee motivation, customer retention, organizational goals,motivational variables and customer loyalty. In the entire study information presented areopinion along with facts also where opinion of employees working in Mandovi motors have beenundertaken. For conducting the entire research in proper manner different research objectiveshave been build which are as follows:To understand the employee motivational practices followed in Mandovi motorsTo understand the customer retention techniques followed in Mandovi motorsTo understand the relationship between employee motivation and customer retention inthe organization under studyTo understand the influence of gender on motivation To understand the impact of experience on the employees on motivationTo understand the influence of designation on employee motivation and customerretention To bring out the model that establishes the link between employee motivation andcustomer retention To suggest suitable measure to enhance employee motivational factors that helps inretaining the customers All these objectives have been framed for conducting the study in effective mannerClarity: All the objectives which has been undertaken in the research are clear which areeffective enough in accomplishing aim of the study. Further, through all these objective it isquite possible to understand the real impact of employee motivation on customer retention withinMandovi motors. Feasibility: In terms of feasibility all the objectives are capable enough of answering the researchquestions associated with the study. In short, they can support in understanding whether themotivational tactics employed by organization supports in retention of customers or not.Objectives are associated with employee motivation, customer retention and their relationship3

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