BMP6005 - Analyzing Stakeholder Behavior via Employee Relations

This report examines the impact of employee relations on stakeholder behavior within Burberry, a luxury fashion brand. It highlights the importance of strong employee-employer relationships for employee engagement, satisfaction, and productivity. The report suggests strategies for fostering positive employee relations, including open communication, gratitude, consistent feedback, and employee investment. It also outlines employee rights and responsibilities, stakeholder analysis, and the positive and negative aspects of employee relations. The analysis emphasizes that good employee relations lead to increased loyalty, motivation, and a better workplace culture. This resource is available on Desklib, where students can find a wealth of study tools and solved assignments.

Work and the
Employment
Relationship
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Introduction
Employment relation in the working organization is very essential as there are some
of the points when the organization needs to complete the given task with the efforts
of both the employee and the employer, also the employees must have this thought
that they need to make good relation and terms so that there are no conflicts
between the other working process in the company. In this report the chosen
company is burberry which is a luxurious fashion brand which is situated in
London, England and it provides ready made clothes to the market and also do
provide trench coats for which this brand is most famous for and it also provides
leather goods, fragrances, footwear and many more things that are mostly demanded
by people. Employment relation is the link that related the employees and
employers, and it is there when the worker does perform work or some of the
services under some of the consideration with having some return in
remuneration(Piasna, 2019).
Task
Employeees are the core strenghth of the company and they are the pillars that are
present so that the company working is smooth and completed on time and employees are
having the major role in the company and through there efforts the company can have
success in their hands. However, how management polishes skills and encourages the potential
of their people is up to them. If a company's management focuses on building solid relationships
and trust with its employees, the employees will work hard and remain loyal to their employers.
However, if the employee-employer connection is strained, the scenario will be reversed. There
are some of the importance that are there when there is employee relation and they are as follows:
 Employee engagement: It can be described as the degree to which employees are
enthusiastic about their occupations and work environments. According to a study, 90
percent of business leaders understand the importance of employee engagement, but
only half of them know how to convey it.
 Employee satisfaction: When there is proper functioning in the company sue to
good employee relation then the employees are more inclined towards giving their
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best in the working of the organization and they are tend to experience the satisfaction
at their job(Micheli, 2020).
 Employee productivity: When the employees ae satisfied with thie job and their
working in th burberry workplace then they are satisfies and engagement and
satisfaction also leads to increased productivity and when the productivity o the
employees rise then the revenue and profit in the company also increase.
Some of the suggestions that can be made in the organisaton for having good employee
relation are as follows:
 Open communication:Because it gives transparency, it plays a significant role in
fostering a more professional work atmosphere. Employees' duties to the organisation
are also clarified in an open and transparent working environment(Isaksson, 2020).
 Show gratitude: This is the basic that the employers should show some sense of
gratitude to the employees and also encourage them to work hard in the organisation.
 Consistent feedback: In a healthy workplace, feedback is required on a regular basis.
It is because it will foster a sense among employees that their employers are assisting
them in their personal development.
 Invest in employees: Employers should prioritise activities that make employees
happy. Employers should assist employees in achieving professional and personal
success. Employers should allow employees to engage on side projects that are
unrelated to their professional experience and that can help them live a more
meaningful life(Harmse, 2019).
In order to implement an employee relationship strategy in a viable environment, Burberry
companies must first develop a set of clear guidelines. Without a clear policy, the company
cannot take advantage of the importance of relationships with its employees. This policy
should be able to explain the rules and procedures when employee-related issues surface in
your organization. Some of the characteristics of a good employee relationship plan are:
 Clarify the missions and vision of the organisation to emloyees.
 Communicate the importance of employee’s jobs and responsibilities towards
achieving the overall goal of the company.
 Ensure frequent communications with employees.
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 Provide feedback to the employees.
 Reward employees for their good work and performance.
Task 2
Some of the rights of the employees in the organisation are as follows:
 Break time : It is important that employees of the company do get some time for
getting relaxed and some of the time to have some of the refreshment and it is very
important to have some of the time for the self development for the employees when
they are wroking for the company(Hansen and Underthun, 2018).
 Fixed working hours: All companies typically have fixed working hours of 8 to
10.5 hours a day. These times may be shifts, flexibility, or inflexibility. Therefore,
employees who work longer than the predefined hours are counted as overtime. In
this case, the employee may receive additional compensation for overtime work at the
company. Employees have the right to pack up their luggage and go for the day after
finishing their daily working hours. For special projects that require the presence of
an employee, the employee can ask the employer to pay an additional fee for overtime
spent on the job.
 Safe and healthy work environment: It is importanty for the employees to have
good and proper safety around their workplace area so that they can work with no fear
and with their full efficiency which in future may result in good responses in the
market. And it is the tendency of the employees to work in the healthy and safe
environment and also there are some of the demands of the employees that needs to
be fulfilled by the company like proper sanitation system, proper healtcare facility
and the human resource department of the burberry company should make sure that
they have all the emergency equipments.
 Medical claim facility:  Organizations typically provide employees with medical
qualification facilities in the event of an accident or accident within the organization.
Ensuring that the office environment is safe and free of such threats is the sole
common responsibility. But despite all precautions, things are often not under our
control or within the company. Suppose an unexpected disaster or fire occurs in your
office. In this case, the employee can claim all free access to the company's medical
facilities(Hamouche and Chabani, 2021).
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 Saying no to work on holidays: It is important to note that the employees do have
some amount of satisfaction on the holiday and they are having a tendency that they
have worker for the whole week and when its the holiday they do need some sort of
mental peace and with no workload from the workplace. And no authority can forcxe
the employee of burberry to work on holiday aned this is the duty of the employee
that he makes sure that his performance in the company is brilliant so that no one can
have a say that the employee is not working on the paid holiday.
Some of the duties of the employees in the working process are as follow:
 Employee should make sure that all the assets of the company and the monetary
assets are kept safe.
 Organise all the working of the company in a presentable manner.
 Also make sure that employees are aware of all the mis happening in the company
which may take place in future(Exnerová, 2019).
 Make all the necessary actions that can help the business and the employees to have
better understanding about the business working field area.
 We provide supervision to ensure that employees are not at risk. Monitoring should
include regular checks to ensure that you are following health and safety instructions.
 Talk to the employees to identify and manage workplace hazards. Experienced
employees usually know what goes wrong.
 Discuss health and safety issues with employees and health and safety personnel.
 Ensure that equipment and materials are safely used, stored, transported and disposed of.
Stakeholder analysis is the process of identifying these people before starting a project.
They are grouped according to their level of participation, interest and influence in the
project. And determine the best way to engage and communicate with each of these
stakeholders(Batt, 2018).
The purpose of the analysis is as follows:
 With the help of stakeholders in major organizations.
 Benefit from early coordination of everyone involved in goals and plans.
 To help in addressing the conflicts or issues of the company.
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There are some of the positive sides to having good employee relation and they are as follow:
 Heighten employee loyalty: All the employees of the organisaton never leave the
job they just leave the particular authority when they feel like the working is not
feasible , and this commonly happens when the employees are having the thought of
not getting what they actually deserve in the organization.
 Increased motivation: Healthy employee relation are the way of making the
employees gain more motivation to work with more dedication in the workplace
where they are working and the employees are making their proper and suitable
relation and giving all their efforts to have good amount of return and perks with the
creative incentives in the company.
 Fewer chances of workplace conflicts: Conflicts at work are one of the main
reasons business fails. Such conflicts usually result from disagreements between
employers and employees. If left unexplained, these differences will continue to
grow and widen existing gaps.
 Improves the trust and confidence: Good employee relationships foster trust and
confidence in the workplace. For this reason, most companies refer to employee
relationship managers. These managers are tasked with guiding the organization's
efforts towards better employee relationships(Ales, 2021).
 Ensure a better workplace culture: A good work culture can be defined in a
variety of ways, including: B. Trust employees, acknowledge their efforts, or go out
to help employees in need. Like everything else, strong employee relationships help
build a better work culture. When employees build good relationships with their
employers, they become more proactive in adhering to company policies and
policies. This, in turn, translates into a positive employee experience.
 Enhanced work life balance: Work-life balance is a buzzword for all employers and
employees today. Employers today are a prey to a busy work culture that forbids
them to spend time resting. As a result, employees are discouraged due to overload
and experience burnout at work. And the lack of good relationships with workers
often forces them to hide their problems. This is very bad for employers and
employees. It robs employers of behavior related to problems and workers. It upsets
the balance of their work life. However, the focus is now shifting to ensuring a good
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work-life balance. It's time for employers to rethink their approach to good
relationships with their employees.
 Better employee engagement: Employee engagement is a term used to define an
employer's efforts to bring employees into the workplace. This includes everything
from ensuring better communication in the workplace to frequent appreciation for
high performers(Valenduc, 2019).
Some of the limitations of this are as follows:
 Need to enjoy everything that is done to do the best: Lack of interest and
concentration leads to errors and delays in completing tasks. Employees involved in
constant debate tend to spread negativeness and ruin the atmosphere of the organization.
Employee don't want to go into the office and at some point where the job suffers.
Worker begins to consider work a burden. Where people sitting in the next workspace
don't talk to each other, they feel choked. Own happiness, sadness, and tension need to
be shared with others.
 In the current scenario, only innovatively functioning organizations can survive:
Creativity and innovation come from debate. Employees need to sit together in an open
forum where each employee is free to express their ideas. Each employee has his or her
own ideas and can be thoroughly evaluated to achieve something that has never been
thought of or implemented. Employees can contribute to their level together by bringing
good things to themselves and the organization(Van Hoek, 2018).
 Employees who are not very happy with their work or management tend to change
jobs frequently: They find it difficult to adjust in poor performance situations because
one employee is in the head of the other employee and the loggerhead turtle. Employee
retention can be a major issue if employees do not have a warm relationship with others
or management. The organization spends a lot of time training new employees to be on
par with other existing employees, and it's really sad for employees to go along the
way(Volonciu, 2019).
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Conclusion
In this respective report, it can be concluded that the employee relation is very important part
of the organization and this plays the important role in the organizational part of the company
and there are some of the major rights of the employes in the company that is important to be
considered important by the employees and there are some of the duties of the employees in
the organization and they are very crucial to be put under consideration. And there are some
of the purposes of employee relation that are discussed in the report and then in last there has
been the explanation of advantages and disadvantages of the employee relation in the
organization.
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References
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Batt, R., 2018. The financial model of the firm, the ‘future of work’, and employment
relations. In The Routledge companion to employment relations (pp. 465-479).
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Exnerová, K., 2019. Problematika pracovněprávních vztahů spojená s přemístěním
zaměstnavatele: Employment Relationship Associated with the Employer
Relocation (Doctoral dissertation, Brno University of Technology).
Hamouche, S. and Chabani, Z., 2021. COVID-19 and the new forms of employment
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Isaksson, K., 2020. Psychological Contracts and the Employment Relationship. In Oxford
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Piasna, A., 2019. Regulating uncertainty: variable work schedules and zero-hour work in EU
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Valenduc, G., 2019. New forms of work and employment in the digital economy. In The
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Van Hoek, A.A., 2018. Re-embedding the transnational employment relationship: A tale
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