Impact of Employee Retention Policy on Hotel Performance: A Project on Holiday Inn

This research proposal aims to analyze the impact of employee retention policy on the performance level of a hotel. The study is based on Holiday Inn, a renowned American hospitality organization. The proposal covers the background of the research area, aims and objectives, research questions, hypotheses, rationale, literature review, methodology, and work planning.

LT6P19GN: Research Methods and Project
ASSESSMENT COVER SHEET
PROGRAMME TITLE: BA (Hons) Hospitality Management (Top Up)
MODULE TITLE: Research Methods and Projects
ASSESSMENT TITLE: Research Project Proposal
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STUDENT ID:
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SUBMISSION DEADLINE: 019
I declare that all material in this assignment is my own work except where there is clear
acknowledgement or reference to the work of others and I have complied and agreed to the College
statement on Plagiarism and Academic Integrity on the College Student Handbook provided at
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Research Topic/ Research Question:
Impact of employee retention policy on the performance level of a hotel. A project on Holiday Inn.
1. INTRODUCTION.
Research Background: (Introduction to the research area with some background information). Include the
following:
 briefly introduce the concept of your research area
The concept of the current research areas is based on employee retention that is defined as the ability of an
organisation to prevent the employee turnover. Having improved employee retention tend to have a direct and
significant impact on the overall performance and success level of a business (Capkun and Ors, 2021).
 brief explanation of the noteworthy significance of the research area and logically link to the purpose for
conducting the study.
The selection of the current research topic based on employee retention is significant and vital as it
eliminates and reduce the risk of high employee turnover and ensure longer presence of talented and skilled
employees which supports improved performance and success level (Aman-Ullah and et. al., 2021).
 brief background of the research context- hospitality management sector and organisational case study.
Hospitality management sector is concerned with leading higher operational efficiency and effectives within a
hotel by the way of effectively directing and motivating the employees. The organisation selected for current
project is Holiday inn which a renowned American hospitality organisation having a chain of many hotels across
the world and is based in Atlanta having its headquarters in Denham, Buckinghamshire. It has been seen that
because of the recent conid-19 issues a high level of turnover and lack of motivation has been seen within the
employees of Holiday Inn. Thus, current study is undertaken to review about the phenomena of employee
retention together with review about its impact on the overall performance level of a hotel.
 summary of themes covered in the proposal
The main themes covered within the current proposal comprises of background and context of study along with
aim and objectives of project. Further, a description about literature review and proposed methodology has been
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also made.
Aims & Objectives
Aim: (What do you want to achieve and why do you want to achieve aim?)
The aim of the current study is, “To analysis about the phenomena of employee retention together with
review about its impact on the overall performance level of a hotel. A research project on Holiday Inn.
Objectives:
1. To evaluate about the phenomena of employee retention together with its need and importance within
hospitality industry.
2. To study about the impact of employee retention policy on the overall performance and success level of
the Holiday inn.
3. To determine some more effective strategy and policy of employee retention that supports higher
productivity and performance level of a hotel through improved holding of talented employees.
Research Questions:
i. What is meant by the phenomena of employee retention together with its need and importance within
hospitality industry?
ii. How the employee retention policy tends to impact on the overall performance and success level of the
Holiday inn?
iii. Which can be some more effective strategy and policy of employee retention that supports higher
productivity and performance level of a hotel through improved holding of talented employees?
Research Hypotheses: (the tentative answer to a research problem that is advanced so that it can be tested).
 Define the phenomena of employee retention?
 What possible impact of employee retention policy is seen on performance of Holiday inn?
 Which are the effective strategy that supports higher employee retention within Holiday inn?
Research Rationale: (Justification of the proposed study and potential benefits). The following
questions will help you).
The main reason and justification for selecting the current topic based on the employee retention is
based on the fact that high employee turnover is being seen the hospitality sector due to the global
pandemic of covid-19 along with lack of motivation level in employees which is continuously
hampering the productivity level of this sector. Thus, it has become interesting and vital to review
about the ways that supports higher retention of employees and its overall impact on the productivity
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level of a hotel. Further, many research has been already conducted on the topic of employee retention
but still a lack of underdoing about the its impact on the overall productivity and performance level of a
hotel is faced which makes current study more significant and rationale. The gap in analysing about the
effective ways to ensure higher employee retention and boost motivation in employees has been also
made that is also tend to be filled by the current study. Along with this, the current study is also vital
and rationale to meet the personal interest of the researcher and also supports the improved knowledge
about the concept of employee retention together with betterment in communication skill and research
competency. Thus, current study is beneficial for both researcher and organisation present within the
hospitality industry as it supports analysis of the effective strategy and policy of employee retention
that supports higher productivity and performance along with leading improvement in skill and
knowledge level.
Scope of Research Study.
The geographical area for current study tend to be limited to the London branch of the Holiday inn the
justification for this comprises of the fact that global pandemic has limited the scope of travelling and it
also ensure cost efficiency and effectiveness for the project. The research subject and scope of current
study comprises of evaluation about the phenomena of employee retention together with its need and
importance within hospitality industry. Further, a reviews of the impact of employee retention policy on
the overall performance and success level of the Holiday inn has been also made. Beside this, the future
scope and benefits of current study comprises of the some more effective strategy and policy of
employee retention that supports higher productivity and performance level of a hotel through
improved holding of talented employees.
2. LITERATURE REVIEW:
 Introduction: What is literature review? - give quotations and explain in your own words.
This section of research proposal comprises of the review and systematic analysis of pre-exiting
books and article to have a better base and underdoing about the set research topic and its
objective.
 relevant literature sources
Kryscynski, D., 2021. Firm-specific worker incentives, employee retention, and wage–tenure
slopes. Organization Science, 32(2), pp.352-375.
Kim, J.S., Milliman, J. and Lucas, A., 2020. Effects of CSR on employee retention via identification
and quality-of-work-life. International Journal of Contemporary Hospitality Management.
Bharadwaj, S. and Yameen, M., 2020. Analyzing the mediating effect of organizational identification
on the relationship between CSR employer branding and employee retention. Management
Research Review.
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Parmenter, J. and Barnes, R., 2021. Factors supporting indigenous employee retention in the
Australian mining industry: A case study of the Pilbara region. The Extractive Industries and
Society, 8(1), pp.423-433.
 Undertake the review:
To evaluate about the phenomena of employee retention together with its need and importance within
hospitality industry.
As per the view point of Kryscynski, D., 2021, it has been analysed that the phenomenon of the employee
retention is associated with the ways and strategies that are used to maintain a positive relationship with the
employees to ensure their long term presence in the firms. Employee retention is vital within a firm as it
supports higher employee engagement and also needs to reduction in the issue of employee absenteeism and
high employee turnover (Kaźmierczyk, Romashkina and Macholak, 2020).
To study about the impact of employee retention policy on the overall performance and success level of the
Holiday inn.
With respect to the information provided by the Bharadwaj, S. and Yameen, M., 2020, it has been analysed that
the employee retention policy tends to have a positive impact on the overall performance and success level of
Holiday inn as it supports a more motivated and committed employees. It has been reviewed that employee
retention policy comprises of setting effective communication with employees along with meeting their
satisfaction level which ensure a positive impact on their efficiency and performance level that drives improved
success for Holiday Inn (Silaban and Margaretha, 2021).
To determine some more effective strategy and policy of employee retention that supports higher
productivity and performance level of a hotel through improved holding of talented employees.
According to the view point Parmenter, J. and Barnes, R., 2021, some effective strategy and policy of
employee retention comprises of providing regular training and development that leads to higher
confidence and commitment level in employees and drives holding of talent candidates. Along with
this, providing regular perks and incentives also tend to supports higher retention of talented
employees through meeting their financial needs (Dhyani, Dimri and Gairola, 2020).
METHODOLOGY
 Introduction-
The current section of research comprises of discussion about the proposed research method and
approaches which are used by the research to ensure systematic collection and analysis of the facts
and data to ensure better accomplishment of set objectives (Capkun and Ors, 2021).
 ‘research philosophy’.
There are two main form of research philosophy i.e. positivism and interpretivisim. Based on the
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nature of the current study, use of positivistic philosophy is proposed as it tend to support a more
systematic and practical way of investigation to review about the impact on employee retention on
the performance of Holiday Inn.
 ‘research approach’-
Out of two main types of research approach comparing of deductive and inductive approach,
application and use of deductive approach has been proposed. The reason and justification behind
making use of the deductive approach is based on the fact that it supports better testing and scanning
of collected facts along with being in line with positivism philosophy (Aman-Ullah and et. al., 2021).
 ‘research strategies’
Use of the survey strategy has been proposed for current study as it lead to most cost and time
efficient way of data collection with the help of a questionnaire (Kaźmierczyk, Romashkina and
Macholak, 2020).
 ‘research choices’-
The selection of the quantitative method of research choice is made for current study as it supports
more easy collection of data in form of numeric facts that is can be effectively analysis and presented
with the help of statistical tool. Use of quantitative nature of the method is justifiable as lead to better
presentation and analysis of acts with the help of charts and tables therefore ensures better meeting
and implication of set objectives (Silaban and Margaretha, 2021).
 time horizon:
Implication and use of the cross sectional time horizons has been made as it ensures higher efficiency
and effectiveness in the research project through supporting completion of work in a shorter span of
time.
 data collection and Data Analysis:
Use of both primary as well as secondary sources of data collection has been made for current
study. Collection of primary data would be made with the help of questionnaire while the
collection of the secondary data would be made through online journal and articles. Analysis of
the primary data would be made with the help of frequency table and charts while secondary data
has been analysed with the help of systematic literature review.
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Sampling
It comprises of process of selecting a pre-determined number of participants from a larger population.
Selection of 50 participants has been made from the employees of Holiday Inn with the help of
random sampling method for current study.
CONCLUSION
On the basis of current proposal, a conclusion can be made that the hospitality sector is facing an issue
of high employee turnover based on lack of motivation and employee engagement. Thus, analysis
about the impact of employee retention is vital as it ensures a positive impact of organisational
performance. Further, providing regular rewards and incentives is an effective way to have higher
retention of employees.
WORK PLANNING
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REFRENCES AND BIBLIOGRAPHY
Capkun, V. and Ors, E., 2021. Replacing key employee retention plans with incentive plans in
bankruptcy. Accounting, Organizations and Society, 94, p.101278.
Aman-Ullah, A. and et. al., 2021. The impact of job security, job satisfaction and job embeddedness
on employee retention: an empirical investigation of Pakistan’s health-care industry. Journal
of Asia Business Studies.
Kaźmierczyk, J., Romashkina, G.F. and Macholak, P., 2020. Lifelong learning as an employee
retention tool. Comparative banking analysis. Entrepreneurship and Sustainability
Issues, 8(1), p.1064.
Silaban, H. and Margaretha, M., 2021. The Impact Work-Life Balance toward Job Satisfaction and
Employee Retention: Study of Millennial Employees in Bandung City,
Indonesia. International Journal of Innovation and Economic Development, 7(3), pp.18-26.
Dhyani, A., Dimri, R. and Gairola, V., 2020. Soft Skill-Based Training Model for Employee
Retention. International Journal of Strategic Decision Sciences (IJSDS), 11(4), pp.37-48.
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